metric_category: benchmark

claim: Demandbase says its 2026 ABM benchmark analyzes 1,452 Demandbase tenants.

source_title: Demandbase ABM and B2B advertising benchmarks

source_quality: strong

methodology: Demandbase Labs 2026 ABM benchmark article based on 1,452 Demandbase tenants, 429,634 ad campaigns, 38 million marketing activities and 9.7 million sales interactions. Verified May 10, 2026.

caveat: First-party Demandbase tenant benchmark.


claim: Demandbase says the same benchmark analyzes 429,634 ad campaigns.

caveat: First-party Demandbase platform benchmark.


claim: Demandbase says the same benchmark analyzes 38 million marketing activities.


claim: Demandbase says the same benchmark analyzes 9.7 million sales interactions.


claim: Demandbase reports that organizations aligned around buying groups achieve up to 2-3x higher win rates than teams centered on individual leads.

caveat: First-party Demandbase benchmark.


claim: Demandbase describes a typical buying group as including 13-17 stakeholders.


claim: Demandbase reports that win rates peak when teams focus on 2-3 buying groups per product.


metric_category: conversion

claim: Demandbase reports that buying groups receiving 180-190 touches reach a 94% conversion rate.


claim: Demandbase reports that organizations connecting CRM, MAP and predictive models achieve 22%+ MQA-to-pipeline conversion.


claim: Demandbase reports a 14% MQA-to-pipeline conversion baseline for teams with limited integration.


metric_category: ratio

claim: Demandbase says the strongest integration performance appears when 3 core systems are connected.


claim: Demandbase reports that accounts supported by sustained buying-group-level advertising convert to opportunities at 2-3x the rate of accounts without advertising.


claim: Demandbase reports that companies using four advertising products show a 58.7% win rate.


claim: Demandbase reports that companies using four advertising products show a 71% lift over companies running none.


claim: Demandbase reports that mature ABM frameworks see a 22.33% median MQA conversion rate.


claim: Demandbase reports that less mature ABM programs convert at 14.19%.


claim: Demandbase reports that companies tracking 3-4 buying groups see a 48.5% higher win rate than organizations taking a broader, less structured approach.


claim: Demandbase's State of B2B Advertising report says over 57% of respondents use an account-based strategy for top-of-funnel advertising campaigns.

source_quality: medium

methodology: Demandbase State of B2B Advertising report, based on analysis from 140+ surveyed customers, conversations with a dozen industry experts and Demandbase campaign performance data. Verified May 10, 2026.

caveat: Advertising-focused report from 2024.


claim: Demandbase's State of B2B Advertising report says 85% of surveyed marketers spend the majority of their ad dollars on LinkedIn.


claim: Demandbase's State of B2B Advertising report says 86% of respondents' advertising budgets stayed the same or increased in the prior 12 months.


claim: Demandbase's State of B2B Advertising report says 56% of respondents named data accuracy as one of their biggest challenges in understanding advertising impact.


claim: Demandbase's State of B2B Advertising report says its methodology includes 140+ surveyed current customers, conversations with a dozen industry experts and Demandbase campaign performance data.

caveat: Customer and platform-data source mix.


claim: Demandbase's State of B2B Advertising report says nearly 96% of respondents see account-based advertising as vital to their overall digital strategy.


claim: Demandbase's State of B2B Advertising report says a controlled test saw CTR improve by 58%.

caveat: Demandbase advertising product context.


claim: Demandbase's State of B2B Advertising report says a controlled test saw visit rates improve by 230%.


claim: Demandbase's State of B2B Advertising report says cost per click decreased by 37% in the same controlled test.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article says 71% of practitioners utilize an ABM strategy.

source_title: Demand Gen Report ABM benchmark summaries

methodology: Demand Gen Report 2025 ABM Benchmark Survey article. Verified May 10, 2026.

caveat: Public article summarizes selected survey findings.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article says 40% of practitioners integrate ABM directly with demand generation.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article says 45% see AI's promise for personalization.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article says nearly 70% find AI's current ABM effectiveness limited.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article lists proving ROI as a challenge for 47% of respondents.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article lists sales and marketing alignment as a challenge for 43% of respondents.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article lists scaling programs as a challenge for 40% of respondents.


metric_category: channel

claim: Demand Gen Report's 2025 ABM Benchmark Survey article says email leads ABM channels at 92%.


claim: Demand Gen Report's 2025 ABM Benchmark Survey article says in-person events lead ABM channels at 72%.


claim: Demand Gen Report says Outcomes Rocket's State of Account-Based Marketing 2025 report is based on a study of 771 marketers.

methodology: Demand Gen Report news brief summarizing Outcomes Rocket's State of Account-Based Marketing 2025 report, based on 771 marketers. Verified May 10, 2026.

caveat: Secondary summary of Outcomes Rocket research.


claim: Demand Gen Report says Outcomes Rocket found estimated average ABM ROI of 137%.


claim: Demand Gen Report says Outcomes Rocket found 71% of organizations actively implementing ABM strategies.


claim: Demand Gen Report says Outcomes Rocket found nearly half of respondents cited ABM as their highest source of ROI.


claim: Demand Gen Report says Outcomes Rocket found 50% of organizations planning to increase ABM budgets in the coming year.


claim: Demand Gen Report says Outcomes Rocket found platform cost was the primary concern for 48% of organizations considering dedicated ABM platforms.


claim: Demand Gen Report says Outcomes Rocket found 56% of organizations opting for existing tools such as CRM and marketing automation rather than a specialized platform.


claim: Demand Gen Report says Outcomes Rocket found 79% of respondents incorporating AI into ABM programs.


claim: Demand Gen Report says Outcomes Rocket found 86% of marketers expect AI to boost ABM ROI over the next year.


claim: Inflexion Group says its 2025 AI in ABM Benchmarking Study found 58% of ABM teams are not measuring AI ROI.

source_title: Inflexion Group AI in ABM Benchmarking Study

methodology: Inflexion Group article in a series based on its 2025 AI in ABM Benchmarking Study, including 20 in-depth interviews with global ABM programme leaders in August and September 2025. Verified May 10, 2026.

caveat: AI-in-ABM benchmark.


claim: Inflexion Group says nearly 40% of respondents felt it was too early to measure AI's ABM impact.


claim: Inflexion Group says 53% of companies had been using AI for ABM for less than one year.


claim: Inflexion Group says 43% of companies considered themselves experimenting with AI in ABM.


claim: Inflexion Group says only 6% described AI ROI in ABM as good, great or transformational.


claim: Inflexion Group says another 16% reported modest AI ROI of about 1.5X to 2X.


claim: Inflexion Group says 96% of respondents said AI delivers better account intelligence depth and quality.


claim: Inflexion Group says 56% of respondents called better account intelligence a significant benefit.


claim: Inflexion Group says 75% of benchmark respondents said AI delivers better data insight and reporting.


claim: Inflexion Group says 84% of respondents reported AI productivity gains in core ABM activities.


claim: Inflexion Group says 93% of respondents reported AI time savings for ABM teams.


claim: Inflexion Group says 83% of respondents said AI investments benefit team satisfaction and development.


claim: Inflexion Group says 37% reported some or significant benefit from AI on increased pipeline, while 45% reported no change.


claim: Inflexion Group says 27% saw benefit from increased pipeline velocity, while 41% reported no change.


metric_category: revenue

claim: Inflexion Group says 26% reported increased revenue from AI deployments in ABM, while 46% reported no revenue change yet.


claim: Inflexion Group says 48% reported some or significant cost reduction from AI in ABM, while 40% reported no change and 5% reported significant negative impact on costs.


claim: 6sense says its 2026 State of the BDR Report is the fifth annual edition of its BDR benchmark study.

source_title: 6sense ABM metrics and BDR benchmark summaries

methodology: 6sense 2026 State of the BDR Report newsroom summary, fifth annual benchmark based on BDR responses across markets and verticals. Verified May 10, 2026.

caveat: BDR benchmark, used for account-based sales workflow context.


claim: 6sense says the report is based on BDR responses across markets and vertical industries.


claim: 6sense reports that 99% of BDRs use AI in 2026, up from 62% in 2025 and 53% in 2024.


claim: 6sense reports that BDRs who feel supported hit quota at nearly 100%, while unsupported BDRs reach 77%.


claim: 6sense reports that only 8% of organizations reduced BDR headcount in 2026, down from approximately 25% in prior years.


claim: 6sense reports that 58% of organizations now report BDR team growth.


claim: 6sense reports that 53% of organizations are increasing BDR quotas in 2026, up from 35% in 2025.


claim: 6sense reports that BDR teams reporting into Sales dropped from 80% to 63%.


claim: 6sense reports that Marketing-aligned BDR teams nearly doubled from 20% to 37%.


claim: 6sense reports that BDR outreach volume nearly doubled, with BDRs averaging approximately 33 touches per contact, up from 17 in 2024.


claim: 6sense reports that multi-threading to two additional personas was associated with approximately 11 points higher quota attainment.


claim: 6sense reports that structured guidance on which personas to prioritize adds another 10 points on top of the multi-threading association.


claim: 6sense reports that the share of BDRs delivering fully qualified opportunities dropped from approximately 75% to 61%.


claim: 6sense reports that inbound activity grew from roughly 15% to 31% of total BDR work.


claim: 6sense reports that nearly 80% of organizations have an ABM program, but only 29% of ABM teams are measured solely through ABM-aligned metrics.

methodology: 6sense ABM metrics guide citing its 2025 State of B2B Marketing Metrics report and related 6sense research. Verified May 10, 2026.

caveat: 6sense guide summary of its 2025 B2B marketing metrics research.


claim: 6sense reports that ABM adopters tracked marketing qualified accounts from target accounts at 49% and marketing qualified leads from non-target accounts at 44%.


claim: 6sense says statistical attribution models can analyze activity patterns across a 150-200 touchpoint spectrum to estimate impact.

caveat: Best-practice guidance, not a performance outcome benchmark.