[
  { "category": "Adoption", "metric": "Marketers using generative AI in a workflow", "benchmark": "87%", "segment_or_context": "2026 (was 51% in 2024)", "source_family": "Salesforce", "recommended_use": "Adoption baseline" },
  { "category": "Adoption", "metric": "Enterprise marketing teams running an autonomous agent", "benchmark": "34%", "segment_or_context": "2026 (was 14% late 2025)", "source_family": "Salesforce/Digital Applied", "recommended_use": "Agentic adoption signal" },
  { "category": "Adoption", "metric": "Companies reporting AI agents adopted", "benchmark": "79%", "segment_or_context": "All functions 2026", "source_family": "Accelirate", "recommended_use": "Cross-function adoption" },
  { "category": "Adoption", "metric": "Enterprise apps embedding task-specific agents", "benchmark": "40%", "segment_or_context": "By 2026", "source_family": "Accelirate", "recommended_use": "Forward indicator" },
  { "category": "Adoption", "metric": "Content marketers using AI internally", "benchmark": "96%", "segment_or_context": "By role", "source_family": "Digital Applied", "recommended_use": "Role-level adoption" },
  { "category": "Adoption", "metric": "SEO specialists using AI", "benchmark": "93%", "segment_or_context": "By role", "source_family": "Digital Applied", "recommended_use": "Role-level adoption" },
  { "category": "Adoption", "metric": "Demand generation teams using AI", "benchmark": "89%", "segment_or_context": "By role", "source_family": "Digital Applied", "recommended_use": "Role-level adoption" },
  { "category": "Adoption", "metric": "North America marketing AI adoption", "benchmark": "91%", "segment_or_context": "Regional", "source_family": "Digital Applied", "recommended_use": "Regional strategy" },
  { "category": "Market", "metric": "AI agents market size", "benchmark": "$7.6B", "segment_or_context": "2025 global", "source_family": "Grand View Research", "recommended_use": "Market sizing" },
  { "category": "Market", "metric": "AI agents market projection", "benchmark": "$182.9B by 2033", "segment_or_context": "Global", "source_family": "Grand View Research", "recommended_use": "Long-range forecast" },
  { "category": "Market", "metric": "AI agents market CAGR", "benchmark": "49.6%", "segment_or_context": "2025-2033", "source_family": "Grand View Research", "recommended_use": "Growth modeling" },
  { "category": "Market", "metric": "AI agents market alt forecast", "benchmark": "$5.1B to $47.1B (2024-2033)", "segment_or_context": "Global", "source_family": "Datagrid", "recommended_use": "Alternative forecast" },
  { "category": "ROI", "metric": "AI content drafting ROI", "benchmark": "3.2x", "segment_or_context": "Average", "source_family": "McKinsey", "recommended_use": "Investment case" },
  { "category": "ROI", "metric": "AI personalization ROI", "benchmark": "2.7x", "segment_or_context": "Average", "source_family": "McKinsey", "recommended_use": "Investment case" },
  { "category": "ROI", "metric": "AI audience research ROI", "benchmark": "2.4x", "segment_or_context": "Average", "source_family": "McKinsey", "recommended_use": "Investment case" },
  { "category": "ROI", "metric": "AI ad copy ROI", "benchmark": "2.3x", "segment_or_context": "Average", "source_family": "McKinsey", "recommended_use": "Investment case" },
  { "category": "ROI", "metric": "Median payback on AI tooling", "benchmark": "4.2 months", "segment_or_context": "2026 (was 7.8 months in 2024)", "source_family": "Digital Applied", "recommended_use": "Payback expectation" },
  { "category": "Impact", "metric": "Adopters seeing productivity gains", "benchmark": "66%", "segment_or_context": "Companies using agents", "source_family": "Accelirate", "recommended_use": "Impact benchmark" },
  { "category": "Impact", "metric": "Adopters reporting cost savings", "benchmark": "57%", "segment_or_context": "Companies using agents", "source_family": "Accelirate", "recommended_use": "Impact benchmark" },
  { "category": "Impact", "metric": "Adopters with faster decision-making", "benchmark": "55%", "segment_or_context": "Companies using agents", "source_family": "Accelirate", "recommended_use": "Impact benchmark" },
  { "category": "Impact", "metric": "Adopters improving customer experience", "benchmark": "54%", "segment_or_context": "Companies using agents", "source_family": "Accelirate", "recommended_use": "Impact benchmark" },
  { "category": "Impact", "metric": "Business decisions expected autonomous", "benchmark": "15%", "segment_or_context": "Near-term", "source_family": "Accelirate", "recommended_use": "Forward indicator" },
  { "category": "Use case", "metric": "Content drafting weekly use", "benchmark": "78%", "segment_or_context": "Marketers 2026 (+18 pts YoY)", "source_family": "Digital Applied", "recommended_use": "Use-case benchmark" },
  { "category": "Use case", "metric": "Email copy weekly use", "benchmark": "69%", "segment_or_context": "Marketers 2026 (+14 pts YoY)", "source_family": "Digital Applied", "recommended_use": "Use-case benchmark" },
  { "category": "Use case", "metric": "Image generation weekly use", "benchmark": "64%", "segment_or_context": "Marketers 2026 (+19 pts YoY)", "source_family": "Digital Applied", "recommended_use": "Use-case benchmark" },
  { "category": "Use case", "metric": "SEO briefs weekly use", "benchmark": "53%", "segment_or_context": "Marketers 2026 (+17 pts YoY)", "source_family": "Digital Applied", "recommended_use": "Use-case benchmark" },
  { "category": "Use case", "metric": "Personalization weekly use", "benchmark": "47%", "segment_or_context": "Marketers 2026 (+21 pts YoY)", "source_family": "Digital Applied", "recommended_use": "Use-case benchmark" },
  { "category": "Savings", "metric": "Average time saved per marketer", "benchmark": "6.1 hours per week", "segment_or_context": "2026", "source_family": "HubSpot", "recommended_use": "Productivity benchmark" },
  { "category": "Savings", "metric": "Senior practitioner time saved", "benchmark": "8-10 hours per week", "segment_or_context": "2026", "source_family": "HubSpot", "recommended_use": "Productivity benchmark" },
  { "category": "Spend", "metric": "Median monthly AI-tool spend", "benchmark": "$3400", "segment_or_context": "Mid-market 2026 (was $1200 in Q1 2025)", "source_family": "Digital Applied", "recommended_use": "Budgeting" },
  { "category": "Spend", "metric": "Executives increasing AI budgets", "benchmark": "88%", "segment_or_context": "Senior execs", "source_family": "PwC", "recommended_use": "Budget signal" },
  { "category": "Governance", "metric": "Marketers still running generic campaigns", "benchmark": "84%", "segment_or_context": "2026", "source_family": "Omnibound", "recommended_use": "Maturity gap" },
  { "category": "Governance", "metric": "Marketers struggling to respond promptly", "benchmark": "69%", "segment_or_context": "2026", "source_family": "Omnibound", "recommended_use": "Maturity gap" }
]