{"category":"Adoption","metric":"Marketers using generative AI in a workflow","benchmark":"87%","segment_or_context":"2026 (was 51% in 2024)","source_family":"Salesforce","recommended_use":"Adoption baseline"}
{"category":"Adoption","metric":"Enterprise marketing teams running an autonomous agent","benchmark":"34%","segment_or_context":"2026 (was 14% late 2025)","source_family":"Salesforce/Digital Applied","recommended_use":"Agentic adoption signal"}
{"category":"Adoption","metric":"Companies reporting AI agents adopted","benchmark":"79%","segment_or_context":"All functions 2026","source_family":"Accelirate","recommended_use":"Cross-function adoption"}
{"category":"Adoption","metric":"Enterprise apps embedding task-specific agents","benchmark":"40%","segment_or_context":"By 2026","source_family":"Accelirate","recommended_use":"Forward indicator"}
{"category":"Adoption","metric":"Content marketers using AI internally","benchmark":"96%","segment_or_context":"By role","source_family":"Digital Applied","recommended_use":"Role-level adoption"}
{"category":"Adoption","metric":"SEO specialists using AI","benchmark":"93%","segment_or_context":"By role","source_family":"Digital Applied","recommended_use":"Role-level adoption"}
{"category":"Adoption","metric":"Demand generation teams using AI","benchmark":"89%","segment_or_context":"By role","source_family":"Digital Applied","recommended_use":"Role-level adoption"}
{"category":"Adoption","metric":"North America marketing AI adoption","benchmark":"91%","segment_or_context":"Regional","source_family":"Digital Applied","recommended_use":"Regional strategy"}
{"category":"Market","metric":"AI agents market size","benchmark":"$7.6B","segment_or_context":"2025 global","source_family":"Grand View Research","recommended_use":"Market sizing"}
{"category":"Market","metric":"AI agents market projection","benchmark":"$182.9B by 2033","segment_or_context":"Global","source_family":"Grand View Research","recommended_use":"Long-range forecast"}
{"category":"Market","metric":"AI agents market CAGR","benchmark":"49.6%","segment_or_context":"2025-2033","source_family":"Grand View Research","recommended_use":"Growth modeling"}
{"category":"Market","metric":"AI agents market alt forecast","benchmark":"$5.1B to $47.1B (2024-2033)","segment_or_context":"Global","source_family":"Datagrid","recommended_use":"Alternative forecast"}
{"category":"ROI","metric":"AI content drafting ROI","benchmark":"3.2x","segment_or_context":"Average","source_family":"McKinsey","recommended_use":"Investment case"}
{"category":"ROI","metric":"AI personalization ROI","benchmark":"2.7x","segment_or_context":"Average","source_family":"McKinsey","recommended_use":"Investment case"}
{"category":"ROI","metric":"AI audience research ROI","benchmark":"2.4x","segment_or_context":"Average","source_family":"McKinsey","recommended_use":"Investment case"}
{"category":"ROI","metric":"AI ad copy ROI","benchmark":"2.3x","segment_or_context":"Average","source_family":"McKinsey","recommended_use":"Investment case"}
{"category":"ROI","metric":"Median payback on AI tooling","benchmark":"4.2 months","segment_or_context":"2026 (was 7.8 months in 2024)","source_family":"Digital Applied","recommended_use":"Payback expectation"}
{"category":"Impact","metric":"Adopters seeing productivity gains","benchmark":"66%","segment_or_context":"Companies using agents","source_family":"Accelirate","recommended_use":"Impact benchmark"}
{"category":"Impact","metric":"Adopters reporting cost savings","benchmark":"57%","segment_or_context":"Companies using agents","source_family":"Accelirate","recommended_use":"Impact benchmark"}
{"category":"Impact","metric":"Adopters with faster decision-making","benchmark":"55%","segment_or_context":"Companies using agents","source_family":"Accelirate","recommended_use":"Impact benchmark"}
{"category":"Impact","metric":"Adopters improving customer experience","benchmark":"54%","segment_or_context":"Companies using agents","source_family":"Accelirate","recommended_use":"Impact benchmark"}
{"category":"Impact","metric":"Business decisions expected autonomous","benchmark":"15%","segment_or_context":"Near-term","source_family":"Accelirate","recommended_use":"Forward indicator"}
{"category":"Use case","metric":"Content drafting weekly use","benchmark":"78%","segment_or_context":"Marketers 2026 (+18 pts YoY)","source_family":"Digital Applied","recommended_use":"Use-case benchmark"}
{"category":"Use case","metric":"Email copy weekly use","benchmark":"69%","segment_or_context":"Marketers 2026 (+14 pts YoY)","source_family":"Digital Applied","recommended_use":"Use-case benchmark"}
{"category":"Use case","metric":"Image generation weekly use","benchmark":"64%","segment_or_context":"Marketers 2026 (+19 pts YoY)","source_family":"Digital Applied","recommended_use":"Use-case benchmark"}
{"category":"Use case","metric":"SEO briefs weekly use","benchmark":"53%","segment_or_context":"Marketers 2026 (+17 pts YoY)","source_family":"Digital Applied","recommended_use":"Use-case benchmark"}
{"category":"Use case","metric":"Personalization weekly use","benchmark":"47%","segment_or_context":"Marketers 2026 (+21 pts YoY)","source_family":"Digital Applied","recommended_use":"Use-case benchmark"}
{"category":"Savings","metric":"Average time saved per marketer","benchmark":"6.1 hours per week","segment_or_context":"2026","source_family":"HubSpot","recommended_use":"Productivity benchmark"}
{"category":"Savings","metric":"Senior practitioner time saved","benchmark":"8-10 hours per week","segment_or_context":"2026","source_family":"HubSpot","recommended_use":"Productivity benchmark"}
{"category":"Spend","metric":"Median monthly AI-tool spend","benchmark":"$3400","segment_or_context":"Mid-market 2026 (was $1200 in Q1 2025)","source_family":"Digital Applied","recommended_use":"Budgeting"}
{"category":"Spend","metric":"Executives increasing AI budgets","benchmark":"88%","segment_or_context":"Senior execs","source_family":"PwC","recommended_use":"Budget signal"}
{"category":"Governance","metric":"Marketers still running generic campaigns","benchmark":"84%","segment_or_context":"2026","source_family":"Omnibound","recommended_use":"Maturity gap"}
{"category":"Governance","metric":"Marketers struggling to respond promptly","benchmark":"69%","segment_or_context":"2026","source_family":"Omnibound","recommended_use":"Maturity gap"}