category: Adoption

metric: Marketers using generative AI in a workflow

source_family: Salesforce

recommended_use: Adoption baseline


metric: Enterprise marketing teams running an autonomous agent

source_family: Salesforce/Digital Applied

recommended_use: Agentic adoption signal


metric: Companies reporting AI agents adopted

segment_or_context: All functions 2026

source_family: Accelirate

recommended_use: Cross-function adoption


metric: Enterprise apps embedding task-specific agents

recommended_use: Forward indicator


metric: Content marketers using AI internally

segment_or_context: By role

source_family: Digital Applied

recommended_use: Role-level adoption


metric: SEO specialists using AI


metric: Demand generation teams using AI


metric: North America marketing AI adoption

segment_or_context: Regional

recommended_use: Regional strategy


category: Market

metric: AI agents market size

segment_or_context: 2025 global

source_family: Grand View Research

recommended_use: Market sizing


metric: AI agents market projection

segment_or_context: Global

recommended_use: Long-range forecast


metric: AI agents market CAGR

recommended_use: Growth modeling


metric: AI agents market alt forecast

source_family: Datagrid

recommended_use: Alternative forecast


category: ROI

metric: AI content drafting ROI

segment_or_context: Average

source_family: McKinsey

recommended_use: Investment case


metric: AI personalization ROI


metric: AI audience research ROI


metric: AI ad copy ROI


metric: Median payback on AI tooling

benchmark: 4.2 months

recommended_use: Payback expectation


category: Impact

metric: Adopters seeing productivity gains

segment_or_context: Companies using agents

recommended_use: Impact benchmark


metric: Adopters reporting cost savings


metric: Adopters with faster decision-making


metric: Adopters improving customer experience


metric: Business decisions expected autonomous

segment_or_context: Near-term


category: Use case

metric: Content drafting weekly use

segment_or_context: Marketers 2026 (+18 pts YoY)

recommended_use: Use-case benchmark


metric: Email copy weekly use

segment_or_context: Marketers 2026 (+14 pts YoY)


metric: Image generation weekly use

segment_or_context: Marketers 2026 (+19 pts YoY)


metric: SEO briefs weekly use

segment_or_context: Marketers 2026 (+17 pts YoY)


metric: Personalization weekly use

segment_or_context: Marketers 2026 (+21 pts YoY)


category: Savings

metric: Average time saved per marketer

benchmark: 6.1 hours per week

source_family: HubSpot

recommended_use: Productivity benchmark


metric: Senior practitioner time saved

benchmark: 8-10 hours per week


category: Spend

metric: Median monthly AI-tool spend

recommended_use: Budgeting


metric: Executives increasing AI budgets

segment_or_context: Senior execs

source_family: PwC

recommended_use: Budget signal


category: Governance

metric: Marketers still running generic campaigns

source_family: Omnibound

recommended_use: Maturity gap


metric: Marketers struggling to respond promptly