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  "name": "AI marketing personalization and data-access gaps: Salesforce 2026",
  "url": "https://konabayev.com/blog/ai-marketing-tool-adoption-2026/#september-2026-update",
  "dateModified": "2026-09-05",
  "description": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys.",
  "isBasedOn": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
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  "rows": [
    {
      "id": "adoption-sep-01",
      "metric": "Turning to AI to help close the personalized-content gap",
      "value": 75,
      "unit": "percent of marketers",
      "source_quote": "78% of marketers say they need more personalized content than they’re able to produce and nearly as many (75%) are turning to AI to help close the gap.",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-02",
      "metric": "Running generic campaigns",
      "value": 84,
      "unit": "percent of marketers",
      "source_quote": "84% confess to running generic campaigns",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-03",
      "metric": "Need more personalized content than they can produce",
      "value": 78,
      "unit": "percent of marketers",
      "source_quote": "78% of marketers say they need more personalized content than they’re able to produce",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-04",
      "metric": "Struggle to respond promptly because they lack needed context",
      "value": 69,
      "unit": "percent of marketers",
      "source_quote": "69% of marketers struggle to respond promptly because they can’t access the context they need.",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-05",
      "metric": "Have complete access to service data",
      "value": 58,
      "unit": "percent of marketers",
      "source_quote": "Only 58% have complete access to service data, 56% to sales data, and 51% to commerce data.",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-06",
      "metric": "Have complete access to sales data",
      "value": 56,
      "unit": "percent of marketers",
      "source_quote": "Only 58% have complete access to service data, 56% to sales data, and 51% to commerce data.",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-07",
      "metric": "Have complete access to commerce data",
      "value": 51,
      "unit": "percent of marketers",
      "source_quote": "Only 58% have complete access to service data, 56% to sales data, and 51% to commerce data.",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    },
    {
      "id": "adoption-sep-08",
      "metric": "Encounter barriers to personalization",
      "value": 98,
      "unit": "percent of marketers",
      "source_quote": "98% of marketers hit barriers to personalization",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Salesforce — 75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns (February 19, 2026)",
      "checked_at": "2026-09-05",
      "observation_period": "October 8–November 17, 2025; report published February 19, 2026",
      "population": "Double-anonymous survey: 4,450 marketing decision makers across North America, Latin America, Asia-Pacific and Europe. Total survey sample, not a disclosed item-level denominator.",
      "caveat": "Selected self-reported findings from Salesforce's primary report summary. Item-level counts, response options and overlap between answers are not disclosed in the summary. These are not measured ROI, causal effects, a representative market average, or a trend against other vendors' surveys."
    }
  ]
}