metric_category: benchmark

claim: Canva reports that 97% of marketers use AI daily.

source_title: The State of Marketing and AI Report 2026 - Canva

source_quality: strong

methodology: Canva 2026 marketing and AI report; public report landing page with marketer and consumer findings.


claim: Canva reports that 93% of marketers see new growth opportunities through AI.


claim: Canva reports that 87% say the best advertising still needs a human touch.


claim: Jasper surveyed 1,400 marketers across industries, company sizes, and seniority levels for its 2026 State of AI in Marketing report.

source_title: The State of AI in Marketing 2026 - Jasper

methodology: Jasper surveyed 1,400 marketers across industries, company sizes, and seniority levels for its second annual State of AI in Marketing report.


claim: Jasper reports that 91% of marketers actively use AI in their work in 2026, up from 63% the previous year.


claim: Jasper reports that 50% of marketers are bringing work to market faster with AI.


claim: Jasper reports that 75% of AI users have higher job satisfaction.


claim: Jasper reports that 45% of AI users have lowered operating costs.


claim: Jasper reports that 41% of marketers can prove AI ROI in 2026, down from 49% the previous year.


claim: Jasper reports that 60% of teams that adapted AI measurement report returns of 2-3x or higher.


claim: Jasper reports that 65% of marketing teams now have designated AI roles.


claim: Jasper reports that one-third of marketers have added AI strategy, policies, and governance to their existing roles.


claim: Jasper reports that 63% of marketers were already using generative AI in marketing in 2025, with another 27% evaluating generative AI in the next six months.

source_title: The State of AI in Marketing 2025 - Jasper

methodology: Jasper surveyed 500+ marketers for its 2025 State of AI in Marketing report.


claim: Jasper reports that only 49% of marketers measured AI ROI in 2025, while another 22% planned to measure it in 2025.


metric_category: revenue

claim: Jasper reports that the top two barriers to scaling AI adoption in 2025 were data privacy at 21% and output quality at 19%.


metric_category: activation

claim: Gartner reports that 27% of CMOs said their marketing organization had limited or no GenAI adoption in marketing campaigns.

source_title: Gartner Survey Reveals Over a Quarter of Marketing Organizations Have Limited or No Adoption of GenAI for Marketing Campaigns

methodology: Gartner survey of 418 marketing leaders conducted from July through September 2024.


claim: Gartner surveyed 418 marketing leaders from July through September 2024 for its GenAI marketing campaign adoption findings.


claim: Gartner reports that nearly half of marketing organizations, 47%, saw a large benefit from adopting GenAI for campaign evaluation and reporting.


claim: Gartner reports that 77% of organizations that adopted GenAI adopted it for creative development tasks.


claim: Gartner reports that 84% of high-performing marketing organizations that adopted GenAI adopted it for creative development tasks.


claim: Gartner reports that 48% of organizations that adopted GenAI adopted it for strategy development, rising to 52% among high performers.


claim: Gartner reports that 87% of CMOs experienced campaign performance issues in the previous 12 months.


claim: Gartner reports that 45% of CMOs sometimes, often, or always terminated campaigns early in the previous year because of poor performance.


claim: McKinsey reports that 88% of respondents say their organizations regularly use AI in at least one business function, up from 78% a year earlier.

source_title: The state of AI in 2025: Agents, innovation, and transformation - McKinsey

methodology: McKinsey Global Survey on the state of AI, published November 5, 2025.


claim: McKinsey reports that nearly two-thirds of respondents say their organizations have not yet begun scaling AI across the enterprise.


claim: McKinsey reports that 62% of survey respondents say their organizations are at least experimenting with AI agents.


claim: McKinsey reports that 23% of respondents say their organizations are scaling an agentic AI system somewhere in the enterprise, while another 39% are experimenting with AI agents.


claim: McKinsey reports that no more than 10% of respondents say their organizations are scaling AI agents in any individual business function.


claim: McKinsey reports that 64% of respondents say AI is enabling innovation.


claim: McKinsey reports that 39% of respondents report enterprise-level EBIT impact from AI.


claim: McKinsey reports that 80% of respondents say their companies set efficiency as an objective of AI initiatives.


claim: McKinsey reports that 32% of respondents expect AI to decrease workforce size, 43% expect no change, and 13% expect an increase.


claim: ZoomInfo reports that 63% of marketer respondents use AI at least once a week.

source_title: AI Survey: Marketers are Leading the Way in GTM AI Adoption - ZoomInfo

methodology: ZoomInfo State of AI 2025 survey of more than 1,000 go-to-market professionals.


claim: ZoomInfo reports that 15% of marketer respondents use AI monthly and 22% use AI only a few times per year at most.


claim: ZoomInfo reports that marketer AI power-user rates are 37% higher than sales and 15% higher than RevOps survey respondents.


claim: ZoomInfo reports that marketers are 44% more productive because of AI and save an average of 11 hours per week.


claim: ZoomInfo reports one respondent saw AI personalization increase open rates by 30% and conversions by 20%.

caveat: Single-respondent example, not a cross-sample benchmark.


claim: ZoomInfo reports that MajorKey saw a 40% increase in return on ad spend and cut marketing costs by 15% after implementing predictive analytics.

caveat: Case-study example, not a cross-sample benchmark.


claim: Sociality.io reports that 89.7% of surveyed social media marketers use AI daily or several times a week.

source_title: 2026 AI in social media marketing report - Sociality.io

methodology: Sociality.io survey of agency, in-house, and freelance social media and marketing professionals, published January 26, 2026.


claim: Sociality.io reports that 64.1% of surveyed social media marketers use AI daily.


claim: Sociality.io reports that 59.5% of surveyed social media marketers use AI for analytics and reporting.


claim: Sociality.io reports that 59.5% of surveyed social media marketers use AI for content ideation and trend research.


claim: Sociality.io reports that 45.9% of surveyed social media marketers use AI for text or caption writing.


claim: Sociality.io reports that 40.5% of surveyed social media marketers use AI for visual or video creation.


claim: Sociality.io reports that 69.2% of surveyed social media marketers use AI chatbots or conversational tools.


claim: Sociality.io reports that 59% of surveyed social media marketers use visual AI tools.


metric_category: ratio

claim: Sociality.io reports that 41% of surveyed social media marketers use text generation tools.


claim: Sociality.io reports that 28.2% of surveyed social media marketers say more than half of their posts are AI-assisted.


claim: Sociality.io reports that 78.4% of surveyed social media marketers apply moderate or extensive editing before publishing AI-assisted content.


claim: Sociality.io reports that 44.7% of surveyed social media marketers say AI-assisted content performs better.


claim: Sociality.io reports that 71.1% of surveyed social media marketers cite time savings as the biggest improvement from AI.


claim: HubSpot describes its 2025 AI Trends for Marketers report as a global snapshot of more than 1,500 marketers.

source_title: 2025 AI Trends for Marketers - HubSpot

methodology: HubSpot global snapshot of how over 1,500 marketers are using AI to drive results.


claim: HubSpot reports that marketers measured AI ROI through increased productivity at 65%, time saved across teams at 58%, better role performance at 43%, better personalization at 39%, enhanced data insights at 38%, improved project ROI at 37%, and positive stakeholder feedback at 23%.


claim: Salesforce reports that 63% of marketers are currently using generative AI.

source_title: Marketing Statistics: 100+ Insights for 2026 - Salesforce

source_quality: medium

methodology: Salesforce marketing statistics aggregator citing Salesforce State of Marketing, State of Sales, Statista, Forrester, Global State of PPC, and other named sources.


claim: Salesforce reports that 75% of PPC professionals use generative AI at least sometimes for writing ads.


claim: Salesforce reports that 49% of U.S. generative AI decision-makers expect return on AI investments within 1-3 years.


claim: Salesforce reports that customer trust in businesses using AI ethically is 42%, down from 58% in 2023.