{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "AI Referral Traffic Benchmarks 2026",
  "description": "A compact benchmark dataset combining live Konabayev PostHog AI referral data with public AI referral and AI Overview CTR benchmarks from Trakkr and Search Engine Land.",
  "url": "https://konabayev.com/data/ai-search-referral-traffic-benchmarks-2026.json",
  "datePublished": "2026-06-09",
  "creator": {
    "@type": "Person",
    "name": "Tugelbay Konabayev",
    "url": "https://konabayev.com/"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "isBasedOn": [
    "https://trakkr.ai/ai-search-traffic",
    "https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212",
    "https://konabayev.com/blog/ai-search-referral-traffic-benchmarks-2026/"
  ],
  "distribution": [
    {
      "@type": "DataDownload",
      "encodingFormat": "text/csv",
      "contentUrl": "https://konabayev.com/data/ai-search-referral-traffic-benchmarks-2026.csv"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/json",
      "contentUrl": "https://konabayev.com/data/ai-search-referral-traffic-benchmarks-2026.json"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/x-ndjson",
      "contentUrl": "https://konabayev.com/data/ai-search-referral-traffic-benchmarks-2026.jsonl"
    }
  ],
  "measurementTechnique": [
    "PostHog referring-domain source table",
    "Public AI referral traffic index",
    "Published AI Overview CTR study coverage"
  ],
  "variablesMeasured": [
    "AI referral visits",
    "AI referral source share",
    "AI referral growth",
    "AI Overview CTR change",
    "AI Overview citation click lift"
  ],
  "data": [
    {
      "metric_group": "Konabayev PostHog",
      "metric": "28-day pageviews",
      "value": 655,
      "unit": "pageviews",
      "period": "Snapshot generated 2026-06-08",
      "source_name": "Konabayev PostHog",
      "source_url": "https://konabayev.com/blog/ai-search-referral-traffic-benchmarks-2026/",
      "note": "Live owned analytics snapshot"
    },
    {
      "metric_group": "Konabayev PostHog",
      "metric": "28-day visitors",
      "value": 506,
      "unit": "visitors",
      "period": "Snapshot generated 2026-06-08",
      "source_name": "Konabayev PostHog",
      "source_url": "https://konabayev.com/blog/ai-search-referral-traffic-benchmarks-2026/",
      "note": "Live owned analytics snapshot"
    },
    {
      "metric_group": "Konabayev PostHog",
      "metric": "ChatGPT visible referral visits",
      "value": 18,
      "unit": "visits",
      "period": "7 days",
      "source_name": "Konabayev PostHog",
      "source_url": "https://konabayev.com/blog/ai-search-referral-traffic-benchmarks-2026/",
      "note": "chatgpt.com in top referring-domain table"
    },
    {
      "metric_group": "Konabayev PostHog",
      "metric": "Measured AI visible referral visits",
      "value": 28,
      "unit": "visits",
      "period": "7 days",
      "source_name": "Konabayev PostHog",
      "source_url": "https://konabayev.com/blog/ai-search-referral-traffic-benchmarks-2026/",
      "note": "ChatGPT plus Claude plus Gemini"
    },
    {
      "metric_group": "Trakkr",
      "metric": "AI Search Traffic Index 30-day change",
      "value": 66.2,
      "unit": "percent",
      "period": "30 days",
      "source_name": "Trakkr AI Search Traffic Index",
      "source_url": "https://trakkr.ai/ai-search-traffic",
      "note": "Across 1429 anonymized GA4 properties"
    },
    {
      "metric_group": "Trakkr",
      "metric": "ChatGPT AI referral share",
      "value": 90.7,
      "unit": "percent",
      "period": "30 days",
      "source_name": "Trakkr AI Search Traffic Index",
      "source_url": "https://trakkr.ai/ai-search-traffic",
      "note": "Measured AI referral source share"
    },
    {
      "metric_group": "Trakkr",
      "metric": "Technology and Finance AI referral growth",
      "value": 73.6,
      "unit": "percent",
      "period": "30 days",
      "source_name": "Trakkr AI Search Traffic Index",
      "source_url": "https://trakkr.ai/ai-search-traffic",
      "note": "Sector-level growth"
    },
    {
      "metric_group": "Search Engine Land / Seer Interactive",
      "metric": "Organic CTR change on informational AI Overview queries",
      "value": -61,
      "unit": "percent",
      "period": "Mid-2024 to Sep 2025",
      "source_name": "Search Engine Land",
      "source_url": "https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212",
      "note": "Coverage of Seer Interactive AI Overview CTR analysis"
    },
    {
      "metric_group": "Search Engine Land / Seer Interactive",
      "metric": "Organic click lift for brands cited in AI Overviews",
      "value": 35,
      "unit": "percent",
      "period": "Study period through Sep 2025",
      "source_name": "Search Engine Land",
      "source_url": "https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212",
      "note": "Cited brands versus non-cited brands"
    }
  ]
}