{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "AI Search Statistics 2026: Adoption, Usage and Click Data",
  "description": "Source-locked AI search adoption, usage, click, citation, query-pattern, displacement, and traffic-effect statistics from official disclosures and primary research.",
  "url": "https://konabayev.com/blog/ai-search-statistics-2026/",
  "creator": {
    "@type": "Person",
    "name": "Tugelbay Konabayev",
    "url": "https://konabayev.com/"
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  "dateModified": "2026-07-14",
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      "claim": "Google said AI Overviews had more than 1.5 billion users per month in April 2025.",
      "source_domain": "abc.xyz",
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      "source_title": "Alphabet 2025 Q1 Earnings Call",
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        "url": "https://abc.xyz/investor/events/event-details/2026/2025-Q4-Earnings-Call-2026-Dr_C033hS6/default.aspx",
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      "source_domain": "openai.com",
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        "url": "https://openai.com/index/how-people-are-using-chatgpt/",
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      "source_title": "ChatGPT usage and adoption patterns at work",
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      "audited_at": "2026-07-14",
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        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
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      "source": {
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        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "audited_at": "2026-07-14",
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        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "audited_at": "2026-07-14",
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        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "claim_id": "ai-search-statistics-2026-027",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
      "theme": "Citation Mix",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "slug": "ai-search-statistics-2026",
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      "claim": "News websites represented 5% of sources in both AI summaries and standard Google results in Pew's study.",
      "source_domain": "pewresearch.org",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
      "theme": "Citation Mix",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "slug": "ai-search-statistics-2026",
      "metric_category": "citation_mix",
      "claim": "Pew found that 88% of AI summaries cited at least three sources, while 1% cited a single source.",
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      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
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      "theme": "Citation Mix",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "slug": "ai-search-statistics-2026",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
      "theme": "Answer Length",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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      "slug": "ai-search-statistics-2026",
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      "source_domain": "pewresearch.org",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
      "theme": "Query Pattern",
      "statistic": "Pew found AI summaries for 8% of one- or two-word searches versus 53% of searches containing at least 10 words.",
      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "slug": "ai-search-statistics-2026",
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      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
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      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
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    },
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      "slug": "ai-search-statistics-2026",
      "metric_category": "query_pattern",
      "claim": "Pew found AI summaries for 36% of searches written as full sentences containing both a noun and a verb.",
      "source_domain": "pewresearch.org",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
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      "caveat": "U.S. panel and Google only; regenerated result pages may differ from what a participant saw in March, and next actions were inferred from timestamps and URLs.",
      "audited_at": "2026-07-14",
      "theme": "Query Pattern",
      "statistic": "Pew found AI summaries for 36% of searches written as full sentences containing both a noun and a verb.",
      "source": {
        "url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
        "title": "Google users are less likely to click on links when an AI summary appears in the results"
      }
    },
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      "claim_id": "ai-search-statistics-2026-035",
      "slug": "ai-search-statistics-2026",
      "metric_category": "referral_behavior",
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      "source_domain": "arxiv.org",
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      "source_title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain",
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      "methodology": "URL-level Comscore U.S. desktop clickstream from October 2024 through July 2025 with within-household comparisons and stacked difference-in-differences.",
      "caveat": "July 2026 arXiv v1 preprint, not peer reviewed; desktop-only U.S. households and inferred ChatGPT Search endpoint signals limit generalizability.",
      "audited_at": "2026-07-14",
      "theme": "Referral Behavior",
      "statistic": "A July 2026 arXiv preprint found a clean outbound click in 5.2% of ChatGPT conversation sessions versus 31.1% of Google queries.",
      "source": {
        "url": "https://arxiv.org/abs/2607.07652v1",
        "title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain"
      }
    },
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      "claim_id": "ai-search-statistics-2026-036",
      "slug": "ai-search-statistics-2026",
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      "source_domain": "arxiv.org",
      "source_url": "https://arxiv.org/abs/2607.07652v1",
      "source_title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain",
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      "methodology": "URL-level Comscore U.S. desktop clickstream from October 2024 through July 2025 with within-household comparisons and stacked difference-in-differences.",
      "caveat": "July 2026 arXiv v1 preprint, not peer reviewed; desktop-only U.S. households and inferred ChatGPT Search endpoint signals limit generalizability.",
      "audited_at": "2026-07-14",
      "theme": "Search Displacement",
      "statistic": "The same arXiv preprint estimated that wider ChatGPT Search access reduced traditional search queries by 9.4% on average and 17.0% after 20 weeks.",
      "source": {
        "url": "https://arxiv.org/abs/2607.07652v1",
        "title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain"
      }
    },
    {
      "claim_id": "ai-search-statistics-2026-037",
      "slug": "ai-search-statistics-2026",
      "metric_category": "research_scope",
      "claim": "The arXiv study used 168,467 to 238,315 active U.S. desktop households per month, a 45,386-household balanced panel, and 3,882 treated households for access-expansion estimates.",
      "source_domain": "arxiv.org",
      "source_url": "https://arxiv.org/abs/2607.07652v1",
      "source_title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain",
      "source_quality": "academic_preprint",
      "methodology": "URL-level Comscore U.S. desktop clickstream from October 2024 through July 2025 with within-household comparisons and stacked difference-in-differences.",
      "caveat": "July 2026 arXiv v1 preprint, not peer reviewed; desktop-only U.S. households and inferred ChatGPT Search endpoint signals limit generalizability.",
      "audited_at": "2026-07-14",
      "theme": "Research Scope",
      "statistic": "The arXiv study used 168,467 to 238,315 active U.S. desktop households per month, a 45,386-household balanced panel, and 3,882 treated households for access-expansion estimates.",
      "source": {
        "url": "https://arxiv.org/abs/2607.07652v1",
        "title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain"
      }
    },
    {
      "claim_id": "ai-search-statistics-2026-038",
      "slug": "ai-search-statistics-2026",
      "metric_category": "adoption",
      "claim": "In the arXiv desktop panel, ChatGPT monthly active-household reach rose from about 4.6% in October 2024 to about 7.9% in mid-2025; Gemini, Claude, and Perplexity each remained below 1.5%, while Google stayed near 49%.",
      "source_domain": "arxiv.org",
      "source_url": "https://arxiv.org/abs/2607.07652v1",
      "source_title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain",
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      "caveat": "July 2026 arXiv v1 preprint, not peer reviewed; desktop-only U.S. households and inferred ChatGPT Search endpoint signals limit generalizability.",
      "audited_at": "2026-07-14",
      "theme": "Adoption",
      "statistic": "In the arXiv desktop panel, ChatGPT monthly active-household reach rose from about 4.6% in October 2024 to about 7.9% in mid-2025; Gemini, Claude, and Perplexity each remained below 1.5%, while Google stayed near 49%.",
      "source": {
        "url": "https://arxiv.org/abs/2607.07652v1",
        "title": "Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain"
      }
    },
    {
      "claim_id": "ai-search-statistics-2026-039",
      "slug": "ai-search-statistics-2026",
      "metric_category": "traffic_effect",
      "claim": "A February 2026 SSRN working paper estimated that Google AI Overview exposure reduced daily traffic to English Wikipedia articles by approximately 15% across 161,382 matched article-language pairs.",
      "source_domain": "doi.org",
      "source_url": "https://dx.doi.org/10.2139/ssrn.6164926",
      "source_title": "Impact of AI Search Summaries on Website Traffic: Evidence from Google AI Overviews and Wikipedia",
      "source_quality": "academic_preprint",
      "methodology": "Difference-in-differences across 161,382 matched article-language pairs, comparing English Wikipedia with Hindi, Indonesian, Japanese, and Portuguese editions.",
      "caveat": "February 2026 SSRN working paper, not peer reviewed; the estimate is Wikipedia-specific and should not be generalized to every publisher or query class.",
      "audited_at": "2026-07-14",
      "theme": "Traffic Effect",
      "statistic": "A February 2026 SSRN working paper estimated that Google AI Overview exposure reduced daily traffic to English Wikipedia articles by approximately 15% across 161,382 matched article-language pairs.",
      "source": {
        "url": "https://dx.doi.org/10.2139/ssrn.6164926",
        "title": "Impact of AI Search Summaries on Website Traffic: Evidence from Google AI Overviews and Wikipedia"
      }
    }
  ]
}