{
  "slug": "b2b-customer-retention-2026",
  "title": "B2B Customer Retention Statistics 2026: NRR, GRR and Churn",
  "generatedAt": "2026-05-12T22:46:44.396Z",
  "rows": [
    {
      "claim_id": "b2b-customer-retention-2026-001",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says its NRR report studied more than 2,500 SaaS businesses.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul report based on anonymized and aggregated SaaS business data.",
      "caveat": "SaaS platform benchmark, not a census of all SaaS companies.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-002",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul completed the report analysis over July and August 2024 using H1 data from 2021 to 2024.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "The report methodology says it used H1 data from 2021 through 2024 to compare H1 2024 with similar periods.",
      "caveat": "Use H1 2024 as the benchmark period, not full-year 2024.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-003",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "ChartMogul says the top quartile of companies with $15M to $30M+ ARR did not reach 100% NRR in 2024.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul H1 benchmark analysis by ARR range.",
      "caveat": "This is an ARR-segment benchmark. Do not generalize to every SaaS segment.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-004",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "ChartMogul says best-in-class SaaS companies with over $300K ARR continued to reach or surpass 100% NRR, but their NRR numbers had been declining since 2022.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul top-decile NRR benchmark by ARR.",
      "caveat": "Directional best-in-class benchmark, not a guaranteed target.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-005",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says only the top quartile of companies with $500+ ARPA achieved 100%+ NRR in 2024.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul NRR benchmark by ARPA range.",
      "caveat": "ARPA segmentation changes the benchmark expectation.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-006",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says the median company with 100%+ NRR grew 48% year over year in H1 2024.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul excluded companies with less than $1M ARR for the NRR growth-impact section.",
      "caveat": "The 48% figure applies to the filtered H1 2024 analysis.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-007",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says companies with 100%+ NRR grew more than two times faster than SaaS companies with less than 100% NRR.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul NRR growth-impact analysis excluding companies below $1M ARR.",
      "caveat": "Use as a report-stated comparison, not as a newly calculated ratio.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-008",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "ChartMogul says companies with 100%+ NRR get over half of their revenue from expansion.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul MRR movements by NRR range analysis.",
      "caveat": "Revenue movement mix varies by NRR bucket.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-009",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says companies in the low NRR range rely on 70% new business and 15% expansion for growth.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul MRR movements by NRR range analysis.",
      "caveat": "This describes the low NRR bucket, not all SaaS companies.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-010",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says companies in the low NRR range have a median 7% churn, double the churn rate of companies with 100%+ NRR.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul customer churn by NRR range analysis.",
      "caveat": "This comparison is by NRR bucket.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-011",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says the top quartile of companies with 100%+ NRR has around 2.6K subscribers and grows subscribers at 40% year over year.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul subscriber count and growth by NRR range analysis.",
      "caveat": "Top-quartile segment benchmark, not a median for the whole market.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-012",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says the top quartile of companies in the low NRR range grows subscribers by 30% and has almost 13K subscribers.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul subscriber count and growth by NRR range analysis.",
      "caveat": "This describes a low NRR segment with high subscriber count.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-013",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says only 6% of companies with a 12K+ subscriber base reach 100%+ NRR.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul NRR and subscriber count analysis.",
      "caveat": "Subscriber-count segment benchmark.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-014",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "ChartMogul says companies with $15M to $30M+ ARR saw 40% of growth driven by expansion in 2024, compared with 30% in early 2021.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul executive-summary finding on expansion share of growth.",
      "caveat": "ARR-range benchmark, not all SaaS.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-015",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says top-quartile companies with up to 1.5K subscribers achieved 100% NRR in H1 2024, while companies with over 12K subscribers typically had 76% NRR.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul executive-summary finding on subscriber count and NRR.",
      "caveat": "Subscriber-count benchmark, not an ARR-based benchmark.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-016",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "ChartMogul says its B2B classification model reached 98% accuracy after human review of a large sample.",
      "source_domain": "chartmogul.com",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-new-normal/",
      "source_title": "The New Normal For SaaS",
      "source_quality": "strong",
      "methodology": "ChartMogul used AI to classify whether a company was B2B based on its website, then reviewed a large sample.",
      "caveat": "Classification method note, not a retention-performance metric.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-017",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says about 1,000 B2B SaaS companies participated in its 2024 SaaS Performance Metrics Benchmarking research.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit public benchmark page captured in the local source pack.",
      "caveat": "Benchmarkit report uses 2023 performance data.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-018",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says the bottom quartile decreased to 79% GRR in 2023, down from 81% GRR in 2022.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit gross revenue retention benchmark.",
      "caveat": "Private B2B SaaS benchmark using 2023 data.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-019",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says ACVs greater than $100K are historically associated with 90%+ GRR.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit GRR by average contract value commentary.",
      "caveat": "ACV-based benchmark.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-020",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "Benchmarkit says solutions under $1K have historically had gross revenue retention below 80%.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit GRR by average contract value commentary.",
      "caveat": "Benchmarkit notes it did not have enough participants to break out the lowest ACV segments in this report.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-021",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says usage-based pricing models had 3% lower GRR at the median and 3% lower GRR at the 25th percentile.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit GRR commentary by pricing model.",
      "caveat": "Do not infer causation from pricing model alone.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-022",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says private SaaS company median NRR stood at 101%, a 4% decrease since 2021.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit private SaaS NRR benchmark.",
      "caveat": "2023 private SaaS benchmark, not a 2026 calendar-year result.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-023",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Benchmarkit says public SaaS and cloud company NRR decreased from about 120% in 2022 to about 110% in 2023.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit public-company NRR comparison in the NRR section.",
      "caveat": "Public-company comparison should not be used as a private SaaS benchmark.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-024",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "cac",
      "claim": "Benchmarkit says fewer than 20% of companies measure Expansion CAC Ratio.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion CAC Ratio section.",
      "caveat": "Expansion CAC measurement adoption, not performance.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-025",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "cac",
      "claim": "Benchmarkit says the 2023 Expansion CAC Ratio was $1.00 at the median.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion CAC Ratio benchmark.",
      "caveat": "Includes sales, marketing and customer success expense used to expand existing customer ARR.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-026",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "cac",
      "claim": "Benchmarkit says the reported Expansion CAC Ratio benchmark was $0.69 at the median before the 2023 benchmark.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion CAC Ratio benchmark history.",
      "caveat": "Benchmarkit did not publish the metric in 2022 due to the number of companies that calculated it.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-027",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "Benchmarkit says the new Expansion CAC Ratio benchmark represented a 45% year-over-year increase in the cost to expand $1 of ARR with an existing customer.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion CAC Ratio section.",
      "caveat": "Use as report-stated year-over-year increase.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-028",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "Benchmarkit says expansion ARR increased to 35% of total new ARR at the median in 2023, after 33% in 2022 and a historical 30% benchmark.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion ARR to Growth ARR percentage section.",
      "caveat": "Expansion share should be viewed in context of company size.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-029",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "Benchmarkit says companies approaching $50M ARR and above were close to having 50% of growth ARR generated by existing customer expansion.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit Expansion ARR to Growth ARR percentage section.",
      "caveat": "Stage-specific benchmark.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-030",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "payback",
      "claim": "Benchmarkit says subscription gross margin was 79% at the median in 2023, the same as 2022.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit gross margin on software subscriptions section.",
      "caveat": "Gross margin context for lifetime value and retention economics.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-031",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "payback",
      "claim": "Benchmarkit says the entry point to the top quartile for subscription gross margin increased to 85% in 2023.",
      "source_domain": "benchmarkit.ai",
      "source_url": "https://www.benchmarkit.ai/2024benchmarks",
      "source_title": "2024 SaaS Performance Metrics Benchmark",
      "source_quality": "strong",
      "methodology": "Benchmarkit gross margin on software subscriptions section.",
      "caveat": "Gross margin benchmark, not a retention rate.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-032",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "SaaS Capital says the median NRR for private SaaS companies with ACVs between $25K and $50K is 102%.",
      "source_domain": "saas-capital.com",
      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
      "source_quality": "strong",
      "methodology": "SaaS Capital private B2B SaaS retention benchmark by ACV.",
      "caveat": "ACV range matters; do not apply this median to all ACV levels.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-033",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "SaaS Capital says companies with ACVs between $25K and $50K have a top-quartile NRR of 111% and a lowest-quartile NRR of 97%.",
      "source_domain": "saas-capital.com",
      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
      "source_quality": "strong",
      "methodology": "SaaS Capital private B2B SaaS NRR quartile benchmark by ACV.",
      "caveat": "ACV-specific quartile spread.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-034",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "revenue",
      "claim": "SaaS Capital defines NRR as December 2024 MRR from customers who were customers in December 2023 divided by total MRR in December 2023.",
      "source_domain": "saas-capital.com",
      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
      "source_quality": "strong",
      "methodology": "SaaS Capital explains its net revenue retention calculation.",
      "caveat": "Formula uses dollar retention, not customer account retention.",
      "audited_at": "2026-05-12"
    },
    {
      "claim_id": "b2b-customer-retention-2026-035",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "SaaS Capital says NRR can range from 0% to well above 100% because it includes upsells, cross-sells and price increases.",
      "source_domain": "saas-capital.com",
      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
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      "methodology": "SaaS Capital NRR definition section.",
      "caveat": "Definition note, not a performance benchmark.",
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    },
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      "claim_id": "b2b-customer-retention-2026-036",
      "slug": "b2b-customer-retention-2026",
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      "claim": "SaaS Capital defines GRR with the same cohort formula as NRR but excludes upsells, cross-sells and price increases.",
      "source_domain": "saas-capital.com",
      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
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      "methodology": "SaaS Capital gross revenue retention definition section.",
      "caveat": "GRR cannot exceed 100% under this definition.",
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    },
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      "claim_id": "b2b-customer-retention-2026-037",
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      "claim": "SaaS Capital says the median growth rate across the entire survey sample of companies with more than $1M ARR was 24%.",
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      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
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      "claim_id": "b2b-customer-retention-2026-038",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "SaaS Capital says groups of companies with NRR of at least 110% had growth rates above the population median, while companies below 100% NRR grew below the population median.",
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      "source_url": "https://www.saas-capital.com/blog-posts/what-is-a-good-retention-rate-for-a-private-saas-company/",
      "source_title": "What is a Good Retention Rate for a Private SaaS Company in 2025?",
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      "methodology": "SaaS Capital analysis of growth rate by median NRR.",
      "caveat": "Directional relationship from survey groups, not causation.",
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    {
      "claim_id": "b2b-customer-retention-2026-039",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Recurly reports an overall monthly churn rate of 3.27%, with 2.41% voluntary churn and 0.86% involuntary churn.",
      "source_domain": "recurly.com",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_title": "Churn Rate Benchmarks",
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      "methodology": "Recurly churn benchmark page from 1,200+ subscription sites over January to December 2023.",
      "caveat": "Monthly platform benchmark across subscription sites.",
      "audited_at": "2026-05-12"
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      "claim_id": "b2b-customer-retention-2026-040",
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      "metric_category": "benchmark",
      "claim": "Recurly says 54.5% of its customers experienced decreased overall churn rates compared with the previous year.",
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      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_title": "Churn Rate Benchmarks",
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      "caveat": "Recurly customer benchmark, not all subscription businesses.",
      "audited_at": "2026-05-12"
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      "claim_id": "b2b-customer-retention-2026-041",
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      "metric_category": "benchmark",
      "claim": "Recurly says businesses using tailored retention-driving options such as pause features, tiered pricing and loyalty incentives are more likely to sustain a 95.6% Renewal Invoice Paid Rate.",
      "source_domain": "recurly.com",
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      "source_title": "Churn Rate Benchmarks",
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      "caveat": "Renewal Invoice Paid Rate is not the same as NRR or logo retention.",
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    },
    {
      "claim_id": "b2b-customer-retention-2026-042",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Recurly says its churn management techniques have provided merchants with an average 16X ROI.",
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      "source_title": "Churn Rate Benchmarks",
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      "caveat": "Vendor platform ROI claim; do not treat as independent research.",
      "audited_at": "2026-05-12"
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    {
      "claim_id": "b2b-customer-retention-2026-043",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Recurly says 44.1% of businesses saw a decrease in voluntary churn rates compared with the previous year.",
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      "source_title": "Churn Rate Benchmarks",
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      "metric_category": "benchmark",
      "claim": "Recurly says DTC subscription businesses in Digital Media and Entertainment, Consumer Goods and Retail, and Education have an average churn rate of 6.5%.",
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      "claim_id": "b2b-customer-retention-2026-045",
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      "metric_category": "benchmark",
      "claim": "Recurly says B2B counterparts such as Software and Business and Professional Services have an average churn rate of 3.8%.",
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    {
      "claim_id": "b2b-customer-retention-2026-046",
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      "metric_category": "benchmark",
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    {
      "claim_id": "b2b-customer-retention-2026-047",
      "slug": "b2b-customer-retention-2026",
      "metric_category": "benchmark",
      "claim": "Recurly's 2026 State of Subscriptions report analyzes data from 76 million unique subscribers and 2,200 global merchants.",
      "source_domain": "recurly.com",
      "source_url": "https://recurly.com/content/state-of-subscriptions-report/",
      "source_title": "The 2026 State of Subscriptions",
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      "claim_id": "b2b-customer-retention-2026-048",
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      "metric_category": "benchmark",
      "claim": "Recurly says acquisition rates stabilized around 3% while overall subscription growth slowed to 12.6%.",
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      "claim_id": "b2b-customer-retention-2026-049",
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      "metric_category": "benchmark",
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      "claim_id": "b2b-customer-retention-2026-050",
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      "metric_category": "benchmark",
      "claim": "Recurly says 52% of consumers canceled at least one subscription in the past year because of lack of use.",
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      "claim_id": "b2b-customer-retention-2026-051",
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      "metric_category": "benchmark",
      "claim": "Recurly says merchants offering pause-before-cancel options saw pause usage increase by 337% year over year.",
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    {
      "claim_id": "b2b-customer-retention-2026-052",
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      "claim_id": "b2b-customer-retention-2026-053",
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      "metric_category": "benchmark",
      "claim": "Recurly says micro subscriptions convert 13% of buyers into long-term recurring plans.",
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      "claim_id": "b2b-customer-retention-2026-055",
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      "claim": "Recurly says annual plans generate 50% to 60% higher revenue per user while monthly plans offer flexibility and higher recoverability.",
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      "claim_id": "b2b-customer-retention-2026-059",
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  ]
}