{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Benchmarkit 2026 public-summary addendum",
  "url": "https://konabayev.com/blog/b2b-marketing-benchmarks-2026/#september-2026-update",
  "dateModified": "2026-09-05",
  "description": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer.",
  "isBasedOn": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
  "distribution": [
    {
      "@type": "DataDownload",
      "contentUrl": "https://konabayev.com/data/b2b-marketing-benchmarks-2026-update-2026-09-05.csv",
      "encodingFormat": "text/csv"
    },
    {
      "@type": "DataDownload",
      "contentUrl": "https://konabayev.com/data/b2b-marketing-benchmarks-2026-update-2026-09-05.json",
      "encodingFormat": "application/json"
    }
  ],
  "rows": [
    {
      "id": "b2b-sep-01",
      "metric": "Blended CAC ratio",
      "value": 1.3,
      "unit": "ratio",
      "source_quote": "Blended CAC Ratio improved to $1.30.",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    },
    {
      "id": "b2b-sep-02",
      "metric": "Median ARR per employee",
      "value": 175000,
      "unit": "USD per employee",
      "source_quote": "$175K median ARR/employee",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    },
    {
      "id": "b2b-sep-03",
      "metric": "Median Rule of 40 score",
      "value": 25,
      "unit": "percent",
      "source_quote": "15% → 25% median",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    },
    {
      "id": "b2b-sep-04",
      "metric": "Median software gross margin",
      "value": 80,
      "unit": "percent",
      "source_quote": "80% median software margin",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    },
    {
      "id": "b2b-sep-05",
      "metric": "NRR for usage pricing",
      "value": 108,
      "unit": "percent",
      "source_quote": "Usage 108% vs. Seat 98%",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    },
    {
      "id": "b2b-sep-06",
      "metric": "NRR for seat pricing",
      "value": 98,
      "unit": "percent",
      "source_quote": "Usage 108% vs. Seat 98%",
      "source_url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "source_title": "2026 B2B SaaS & AI-Native Metrics",
      "checked_at": "2026-09-05",
      "observation_period": "2026 report; individual metric periods not stated in the public summary",
      "population": "Benchmarkit B2B SaaS and AI-native research; metric-specific sample sizes not stated on summary page",
      "caveat": "Selected published summary metrics, not a full-report audit or a representative market average. Cohort comparability and causal effects are not established. CAC ratio is not dollar CAC per customer."
    }
  ]
}