claim: First Page Sage reports a 1.1% average website conversion rate for B2B SaaS in its 2026 industry table.

source_title: B2B Conversion Rates By Industry – 2026

source_section: B2B Conversion Rate by Industry

evidence_type: client analytics benchmark

population: First Page Sage client data across 25 B2B industries; public page does not state company count

geography: primarily United States B2B clients; public page does not provide a geography table

period: client data gathered January 2022 through August 2025

caveat: Agency client data is not a probability sample of all B2B websites. Conversion means a unique website visitor completing the company-defined conversion action.


claim: First Page Sage reports a 1.9% average website conversion rate for financial services.


claim: First Page Sage reports a 2.2% average website conversion rate for manufacturing.


claim: First Page Sage reports a 1.5% average website conversion rate for IT and managed services.


claim: First Page Sage reports a 7.4% average website conversion rate for legal services.


claim: First Page Sage reports a 1.1% average website conversion rate for software development.


claim: First Page Sage reports a 2.7% average website conversion rate for real estate.


claim: First Page Sage reports a $205 organic CAC for B2B SaaS in its client benchmark.

source_title: Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

population: First Page Sage client analytics across 29 B2B industries; public page does not state company count

caveat: Agency client data is not a probability sample. Organic CAC is SEO-heavy, inorganic CAC is PPC/SEM-heavy, and combined CAC is weighted 75% organic and 25% inorganic.


claim: First Page Sage reports a $341 inorganic CAC for B2B SaaS in its client benchmark.

source_section: Average Customer Acquisition Cost (CAC) By Industry


claim: First Page Sage reports a $239 combined average CAC for B2B SaaS, using its stated 75% organic and 25% inorganic weighting.


claim: First Page Sage reports a $533 combined average CAC for business consulting.


claim: First Page Sage reports a $784 combined average CAC for financial services.


claim: First Page Sage reports a $454 combined average CAC for IT and managed services.


claim: First Page Sage reports a $723 combined average CAC for manufacturing.


claim: First Page Sage reports a $720 combined average CAC for software development.


claim: First Page Sage reports organic CAC of $410 and inorganic CAC of $901 for business consulting.


figure: 748% over 36 months

claim: First Page Sage reports a 748% average ROI for thought-leadership-based SEO campaigns over a 36-month period.

source_title: Actionable SEO Statistics for 2025

source_section: SEO Statistics and Benchmarks

evidence_type: agency benchmark

population: First Page Sage thought-leadership SEO campaigns; public page does not state campaign count

geography: not stated on the public page

period: three-year / 36-month campaign horizon reported in the 2025 edition

caveat: Vendor-reported result from an SEO agency client base. It is not a market-wide expected return and does not guarantee an individual campaign outcome.


figure: 702% ROI; 7 months

claim: First Page Sage reports a three-year average SEO ROI of 702% and a seven-month break-even time for B2B SaaS.

source_title: SEO ROI Statistics 2026

source_section: SEO ROI by Industry (3-Year Average)

evidence_type: agency client benchmark

population: First Page Sage thought-leadership SEO campaigns; public page does not state campaign count by industry

geography: primarily United States clients; public page does not provide a geography table

period: three-year campaign averages in the 2026 report

caveat: Vendor client data from an SEO agency. Campaign cost assumes roughly $120,000 per year in agency fees plus a share of client-side labor; results are not universal.


figure: 1,031% ROI; 9 months

claim: First Page Sage reports a three-year average SEO ROI of 1,031% and a nine-month break-even time for financial services.


figure: 813% ROI; 9 months

claim: First Page Sage reports a three-year average SEO ROI of 813% and a nine-month break-even time for manufacturing.


figure: 612% ROI; 10 months

claim: First Page Sage reports a three-year average SEO ROI of 612% and a ten-month break-even time for IT staffing.


figure: 526% ROI; 14 months

claim: First Page Sage reports a three-year average SEO ROI of 526% and a fourteen-month break-even time for legal services.


claim: Mailchimp reports a 31.35% average open rate for its Business + Finance category.

source_title: Email Marketing Benchmarks & Industry Statistics

source_section: See how your industry compares

evidence_type: platform telemetry

population: Mailchimp campaigns included in its benchmark dataset; public page does not state campaign or account count

period: current public benchmark page verified July 10, 2026; measurement window not stated

caveat: Mailchimp customer telemetry is not a probability sample. Business + Finance is a category proxy, not all B2B. Open rates are affected by privacy-related image prefetching and are not directly comparable across platforms.


claim: Mailchimp reports a 2.78% average click rate for its Business + Finance category.


claim: Mailchimp reports a 0.15% unsubscribe rate for its Business + Finance category.


claim: Mailchimp reports a 35.63% average open rate across all users in its benchmark table.


claim: Mailchimp reports a 2.62% average click rate across all users in its benchmark table.


claim: Mailchimp reports a 0.22% unsubscribe rate across all users in its benchmark table.


claim: In the HBR audit, 37% of 2,241 U.S. companies responded to a web-generated test lead within one hour.

source_title: The Short Life of Online Sales Leads

source_section: Lead-response audit and qualification study

evidence_type: company audit and lead-level observational study

population: audit of 2,241 U.S. companies plus 1.25 million leads from 29 B2C and 13 B2B companies

geography: United States

period: published March 2011; underlying study period not stated on the public article

caveat: The study is older and combines B2B with B2C companies. It supports response-speed direction and the reported comparisons, not a universal 2026 conversion guarantee.


claim: In the HBR audit, 16% of companies responded between one and 24 hours after the test lead.


claim: In the HBR audit, 24% of companies took more than 24 hours to respond.


claim: In the HBR audit, 23% of companies never responded to the web-generated test lead.


figure: 42 hours

claim: Among audited companies that responded within 30 days, the average response time was 42 hours.


figure: nearly 7×

claim: Companies attempting contact within one hour were nearly seven times as likely to qualify a lead as companies attempting contact even one hour later.


figure: more than 60×

claim: Companies attempting contact within one hour were more than 60 times as likely to qualify a lead as companies waiting 24 hours or longer.


claim: Benchmarkit reports that the median New Customer CAC Ratio rose 14% in 2024 to $2.00 of sales and marketing expense per $1.00 of new-customer ARR.

source_title: 2025 SaaS Performance Metrics Benchmarks

source_section: Customer Acquisition Efficiency

evidence_type: private SaaS company benchmark survey

population: 73 private SaaS company responses for the New Customer CAC Ratio

geography: multiple company regions; metric charts do not publish regional weighting

period: report presents calendar-year 2024 or trailing-twelve-month metrics; its glossary says the survey was open February–March 2024, creating an internal chronology conflict

caveat: Private SaaS survey with metric-specific sample sizes. Medians vary materially by ARR and ACV; do not collapse segment medians into one universal LTV:CAC or payback target. The report’s survey-date line is internally inconsistent with its request for full CY-24 data.


figure: 18 months; IQR 12–24

claim: Benchmarkit reports a 2024 median CAC payback period of 18 months, with the 25th percentile at 12 months and the 75th percentile at 24 months.

population: 148 private SaaS company responses for CAC payback period


figure: 8 months; IQR 5–10

claim: For SaaS products below $1,000 ACV, Benchmarkit reports an eight-month median CAC payback period, with a 5–10 month interquartile range.


figure: 8 months; IQR 6–12

claim: For $1,000–$5,000 ACV, Benchmarkit reports an eight-month median CAC payback period, with a 6–12 month interquartile range.


figure: 14 months; IQR 13–18

claim: For $5,000–$10,000 ACV, Benchmarkit reports a fourteen-month median CAC payback period, with a 13–18 month interquartile range.


figure: 18 months; IQR 15–22

claim: For $10,000–$25,000 ACV, Benchmarkit reports an eighteen-month median CAC payback period, with a 15–22 month interquartile range.


figure: 22 months; IQR 13–26

claim: For $25,000–$50,000 ACV, Benchmarkit reports a twenty-two-month median CAC payback period, with a 13–26 month interquartile range.


figure: 24 months; IQR 16–33

claim: For $50,000–$100,000 ACV, Benchmarkit reports a twenty-four-month median CAC payback period, with a 16–33 month interquartile range.


figure: 24 months; IQR 20–37

claim: For $100,000–$250,000 ACV, Benchmarkit reports a twenty-four-month median CAC payback period, with a 20–37 month interquartile range.


figure: 18 months; IQR 18–23

claim: For SaaS products above $250,000 ACV, Benchmarkit reports an eighteen-month median CAC payback period, with an 18–23 month interquartile range.


claim: For private SaaS companies below $1 million ARR, Benchmarkit reports a median CLTV:CAC ratio of 5.0.

population: 101 private SaaS company responses for CLTV:CAC ratio


claim: For private SaaS companies at $1–$5 million ARR, Benchmarkit reports a median CLTV:CAC ratio of 3.3.


claim: For private SaaS companies at $5–$20 million ARR, Benchmarkit reports a median CLTV:CAC ratio of 4.0.


claim: For private SaaS companies at $20–$50 million ARR, Benchmarkit reports a median CLTV:CAC ratio of 3.3.


claim: For private SaaS companies at $50–$100 million ARR, Benchmarkit reports a median CLTV:CAC ratio of 2.9.