{"claim_id":"cac-benchmarks-2026-001","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"It is generally healthy to shoot for 3:1 meaning you would pay $1 to make $3 in revenue.","source_domain":"firstpagesage.com","source_url":"https://firstpagesage.com/marketing/cac-by-channel-fc/","source_title":"CAC by Channel - 2026 Benchmarks - First Page Sage","source_quality":"usable","methodology":"This report utilizes a dataset drawn from our agency's clients between 2022 and 2024, representing ~120 firms. Our dataset contains a large and diverse range of B2B companies and is statistically significant for those businesses.","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-002","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"Our dataset's average LTV for B2B companies is $32,414.","source_domain":"firstpagesage.com","source_url":"https://firstpagesage.com/marketing/cac-by-channel-fc/","source_title":"CAC by Channel - 2026 Benchmarks - First Page Sage","source_quality":"usable","methodology":"This report utilizes a dataset drawn from our agency's clients between 2022 and 2024, representing ~120 firms. Our dataset contains a large and diverse range of B2B companies and is statistically significant for those businesses.","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-003","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"Our dataset's average LTV for B2C companies is $10,089.","source_domain":"firstpagesage.com","source_url":"https://firstpagesage.com/marketing/cac-by-channel-fc/","source_title":"CAC by Channel - 2026 Benchmarks - First Page Sage","source_quality":"usable","methodology":"This report utilizes a dataset drawn from our agency's clients between 2022 and 2024, representing ~120 firms. Our dataset contains a large and diverse range of B2B companies and is statistically significant for those businesses.","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-004","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"CAC in B2B SaaS can range anywhere from $300 to $5,000+","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-005","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"median of $2 to acquire $1 of new customer ARR","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-006","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"fully loaded CAC of $1,800, an ARPU of $150, and an 80% gross margin, it takes around 15 months to recover the acquisition cost","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-007","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"$10,000 on sales and marketing in Q1 and acquires 100 new customers during the same period. On applying the customer acquisition cost formula, CAC = $10,000 100 = $100","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-008","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"referral-driven acquisition... generates 5%-20% of total customer acquisition","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-009","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"Consumer-focused SaaS companies have CACs under $300","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-010","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"ecommerce at $64 and retail at $76 recording the lowest acquisition costs","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-011","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"Enterprise CAC reaches $14,772","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-012","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"CAC increases by more than 10x from SMB to enterprise","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-013","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"Ecommerce... $64 at the consumer level to $2,190 at the enterprise level","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-014","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"SMB CAC is moderate but rises steeply at the enterprise level, reaching $10,221 and $10,980","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-015","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"SaaS CAC typically ranges between $400 and $900","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-016","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"Fintech and insurance... $1,450 and $1,280","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-017","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"Ecommerce and LegalTech... $274 and $299","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-018","slug":"cac-benchmarks-2026","metric_category":"conversion","claim":"businesses have a 60%-70% chance of selling to existing customers, compared to just 5-20% for new prospects","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-019","slug":"cac-benchmarks-2026","metric_category":"activation","claim":"average SaaS activation rate is just 37.5%, and the onboarding completion rate is 19.2%","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-020","slug":"cac-benchmarks-2026","metric_category":"conversion","claim":"Rocketbots' activation rate doubled to 30%, with a 5% conversion rate and a 300% increase in MRR","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-021","slug":"cac-benchmarks-2026","metric_category":"conversion","claim":"Braze's 2024 Cross-Channel Guide reports that brands using in-app messages see 3.4x higher average user lifetime, 21.6x engagement, and 15.9x more purchases per user.","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-022","slug":"cac-benchmarks-2026","metric_category":"activation","claim":"average core feature adoption rate at 24.5% (median 16.5%)","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-023","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"Cleeng... achieved a 75% increase in page visits.","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-024","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"personalized CTAs convert 202% better than generic ones","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-025","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"Slack... grew from 15,000 to over 500,000 daily active users in just one year","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-026","slug":"cac-benchmarks-2026","metric_category":"revenue","claim":"a good CAC ratio is 3:1 LTV:CAC","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-027","slug":"cac-benchmarks-2026","metric_category":"ratio","claim":"For SaaS businesses, the target range is typically between 3:1 and 4:1","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-028","slug":"cac-benchmarks-2026","metric_category":"ratio","claim":"A ratio of 2:1 or less is a warning sign","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-029","slug":"cac-benchmarks-2026","metric_category":"cac","claim":"First Page Sage's analysis of 29 B2B SaaS industries estimates the average CAC for B2B SaaS at $239","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-030","slug":"cac-benchmarks-2026","metric_category":"channel","claim":"paid search averages $802 per customer while referrals cost just $141 to $200","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"cac-benchmarks-2026-031","slug":"cac-benchmarks-2026","metric_category":"benchmark","claim":"average B2B buying cycle spans over 4.6 months","source_domain":"userpilot.com","source_url":"https://userpilot.com/blog/average-customer-acquisition-cost/","source_title":"Average Customer Acquisition Cost (CAC) Industry Benchmarks ...","source_quality":"strong","methodology":"Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner","caveat":"","audited_at":"2026-05-10"}