metric_category: revenue

claim: It is generally healthy to shoot for 3:1 meaning you would pay $1 to make $3 in revenue.

source_title: CAC by Channel - 2026 Benchmarks - First Page Sage

source_quality: usable

methodology: This report utilizes a dataset drawn from our agency's clients between 2022 and 2024, representing ~120 firms. Our dataset contains a large and diverse range of B2B companies and is statistically significant for those businesses.


claim: Our dataset's average LTV for B2B companies is $32,414.


claim: Our dataset's average LTV for B2C companies is $10,089.


metric_category: cac

claim: CAC in B2B SaaS can range anywhere from $300 to $5,000+

source_title: Average Customer Acquisition Cost (CAC) Industry Benchmarks ...

source_quality: strong

methodology: Benchmarkit's 2025 data; FinancialModelslab's analysis; First Page Sage's analysis; First Page Sage's CAC analysis of 22 SaaS industries; HubSpot; First Page Sage's LTV-to-CAC analysis of 10 SaaS industries; Userpilot's 2025 benchmark report; Rocketbots case study; Braze's 2024 Cross-Channel Guide; Cleeng case study; HubSpot; Slack case study; Shopify's 2026 research; Lillian Pierson, P.E. (Data-Mania); Gartner


claim: median of $2 to acquire $1 of new customer ARR


claim: fully loaded CAC of $1,800, an ARPU of $150, and an 80% gross margin, it takes around 15 months to recover the acquisition cost


claim: $10,000 on sales and marketing in Q1 and acquires 100 new customers during the same period. On applying the customer acquisition cost formula, CAC = $10,000 100 = $100


claim: referral-driven acquisition... generates 5%-20% of total customer acquisition


claim: Consumer-focused SaaS companies have CACs under $300


claim: ecommerce at $64 and retail at $76 recording the lowest acquisition costs


claim: Enterprise CAC reaches $14,772


claim: CAC increases by more than 10x from SMB to enterprise


claim: Ecommerce... $64 at the consumer level to $2,190 at the enterprise level


claim: SMB CAC is moderate but rises steeply at the enterprise level, reaching $10,221 and $10,980


claim: SaaS CAC typically ranges between $400 and $900


metric_category: benchmark

claim: Fintech and insurance... $1,450 and $1,280


claim: Ecommerce and LegalTech... $274 and $299


metric_category: conversion

claim: businesses have a 60%-70% chance of selling to existing customers, compared to just 5-20% for new prospects


metric_category: activation

claim: average SaaS activation rate is just 37.5%, and the onboarding completion rate is 19.2%


claim: Rocketbots' activation rate doubled to 30%, with a 5% conversion rate and a 300% increase in MRR


claim: Braze's 2024 Cross-Channel Guide reports that brands using in-app messages see 3.4x higher average user lifetime, 21.6x engagement, and 15.9x more purchases per user.


claim: average core feature adoption rate at 24.5% (median 16.5%)


claim: Cleeng... achieved a 75% increase in page visits.


claim: personalized CTAs convert 202% better than generic ones


claim: Slack... grew from 15,000 to over 500,000 daily active users in just one year


claim: a good CAC ratio is 3:1 LTV:CAC


metric_category: ratio

claim: For SaaS businesses, the target range is typically between 3:1 and 4:1


claim: A ratio of 2:1 or less is a warning sign


claim: First Page Sage's analysis of 29 B2B SaaS industries estimates the average CAC for B2B SaaS at $239


metric_category: channel

claim: paid search averages $802 per customer while referrals cost just $141 to $200


claim: average B2B buying cycle spans over 4.6 months