{"claim_id":"content-marketing-statistics-2026-001","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-002","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"Conversion Rate Optimization is the second-most-used optimization technique among marketers (50%).","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-003","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"Lead-to-customer conversion is the second most important KPI for marketers across businesses of all sizes.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-004","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"Nearly 56% of marketers say it's much easier to improve conversion rates now than it was ten years ago.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-005","slug":"content-marketing-statistics-2026","metric_category":"channel","claim":"In 2024, the top marketing channels driving ROI for B2B brands were their (1) website, blog, and SEO efforts, (2) paid social media content, and (3) social media shopping tools.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-006","slug":"content-marketing-statistics-2026","metric_category":"channel","claim":"For B2C brands, the channels with the best ROI were (1) email marketing, (2) paid social media content, and (3) content marketing.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-007","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"The average conversion rate across all e-commerce sites is under 2%.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-008","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"Conversion rates are highest for skincare online shopping at 2.7% and lowest for luxury apparel at just 0.4%.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-009","slug":"content-marketing-statistics-2026","metric_category":"conversion","claim":"Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-010","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"63% of consumers prefer to find information about brands and products on mobile devices.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-011","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Most marketers report that mobile devices account for over half of their annual traffic.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-012","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"The average U.S. household had 21 connected devices.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-013","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Google accounts for over 93.9% of global mobile search market share.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-014","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"32.9% of internet users aged 16+ discover new brands, products, and services via search engines.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-015","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"41% of marketers say the top trend they're exploring is updating SEO strategy for changes in search.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-016","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"70% of B2C marketers say they understand the challenges in organic search and what to do about them.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-017","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Over 20% of global internet users over 16 years old use voice assistants to find information.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-018","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"73.7% of marketers plan on maintaining or increasing their investment in voice search optimization this year.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-019","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Less than 10% of marketers report leveraging voice search optimization (Alexa, Siri, etc.) in their strategy currently.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-020","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Experts forecast voice assistant usage on smartphones will rise to 48.7% of internet users by 2029.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-021","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"By the end of 2026, it's predicted that there will be over 157 million voice assistant users in the United States alone.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-022","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Smartphones account for over 78% of retail website visits worldwide.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-023","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"E-commerce accounts for over 23% of all global retail sales.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-024","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Nearly 24% are exploring updating their SEO strategy for generative AI in search (e.g. ChatGPT, Gemini, Claude).","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-025","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Over 92% of marketers plan on or are already using SEO optimization for traditional and AI-powered search engines.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-026","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Nearly 30% of marketers reported decreased search traffic as consumers turn to AI tools.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-027","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"In 2025, blog posts (38%) were the third most popular content format used by marketers, following short-form video (60%), and long-form video (38%).","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-028","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"In 2025, blog posts were among the top 5 highest-ROI content formats according to marketers. (22.26%)","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-029","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Small businesses are 23% more likely than average to see ROI from blog posts.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-030","slug":"content-marketing-statistics-2026","metric_category":"channel","claim":"Website/blog/SEO remains the #1 ROI-generating channel according to marketers.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-031","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Blog posts were among the top 5 content formats marketers plan to invest most in for 2026, following short-form video, live video, long-form video, and user-generated content.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-032","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"About 94% of marketers plan to use AI in their content creation processes (including blog articles) in 2026.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-033","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"The average blog post length was around 1,350 words in 2025 - decreasing for the second year in a row.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-034","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"The top 3 ROI-driving content formats, according to marketers, are all video-based: short-form video (49%), long-form video (29%), and live-streaming video (25%).","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-035","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Short-form video is the most leveraged media format by marketers.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-036","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"91% of businesses use video as a marketing tool in 2026.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-037","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"Most marketers (46%) allocate a third of their budget (or less) to video content.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-038","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"YouTube is the most widely used video marketing platform with 82%.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-039","slug":"content-marketing-statistics-2026","metric_category":"activation","claim":"67% of video marketers list views as their top KPI, followed by engagement (63%), and leads/clicks (52%).","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}
{"claim_id":"content-marketing-statistics-2026-040","slug":"content-marketing-statistics-2026","metric_category":"benchmark","claim":"51% of people say that the optimal length for an effective video is 30-60 seconds.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/marketing-statistics","source_title":"2026 Marketing Statistics, Trends, & Data - HubSpot","source_quality":"strong","methodology":"HubSpot State of Marketing Report; Statista; FirstPageSage; HubSpot Web Strategy & Analytics Report; Deloitte; StatCounter; DataReportal; eMarketer; The Leap; Wyzowl; Orbit Media; CNBC; X Data; Snapchat; The HubSpot Customer Platform; PewResearch; Sprout Social; Pinterest; INFLOW Network; Plainly; Wistia; Social Media Examiner; MailButler; Litmus; Constant Contact; Exploding Topics; Simple Texting; WebFX; SimilarWeb; Wordstream; Ranktracker; Prezentor; Zippia; Content Marketing Institute; Spotify; Basis Technologies; HubSpot Blog Marketing Trends Report; HubSpot Research; HubSpot State of Sales Report; HubSpot","caveat":"","audited_at":"2026-05-10"}