{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "CRM first-year cost and payment timing: hypothetical scenarios",
  "description": "81 hypothetical USD quote scenarios. Every monetary value and utilization assumption is author-selected. Not actual vendor quotes, observed customer costs, ROI or complete TCO. Excludes tax, internal labor, integrations, opportunity cost, financing and unmodeled charges. Two billing schedules have equal annual cost by assumption; monthly installments do not imply cancellation rights.",
  "url": "https://konabayev.com/blog/crm-first-year-cost-model/",
  "version": "1.0.0",
  "dateModified": "2026-10-03",
  "creator": {
    "@type": "Person",
    "name": "Tugelbay Konabayev",
    "url": "https://konabayev.com/about/"
  },
  "isAccessibleForFree": true,
  "measurementTechnique": "Deterministic authored sensitivity model; not a field study. Reproduce with the downloadable dependency-free Node.js module.",
  "variableMeasured": [
    {
      "@type": "PropertyValue",
      "propertyID": "scenario_id",
      "name": "scenario_id",
      "description": "Unique deterministic scenario ID; not a surveyed customer."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "observation_type",
      "name": "observation_type",
      "description": "authored_scenario: derived from deliberately selected inputs, not field observations."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "has_assumed_inputs",
      "name": "has_assumed_inputs",
      "description": "True: some or all numeric inputs were deliberately selected by the author."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "is_vendor_quote",
      "name": "is_vendor_quote",
      "description": "Always false. Every monetary input is hypothetical USD, not a HubSpot or other vendor quote."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_monthly_seat_usd",
      "name": "assumed_monthly_seat_usd",
      "description": "Assumed recurring price per licensed seat per month; no implied discount."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_licensed_seats",
      "name": "assumed_licensed_seats",
      "description": "Assumed purchased seat count; all licensed seats remain billed."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_active_fraction",
      "name": "assumed_active_fraction",
      "description": "Assumed utilization input before integer rounding; not observed adoption."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_active_users",
      "name": "modeled_active_users",
      "description": "floor(licensed seats * active fraction), without clamping. The published grid minimum is 2; zero active users would make the per-active-user ratio undefined. Stable for the modeled year."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "realized_active_fraction_after_floor",
      "name": "realized_active_fraction_after_floor",
      "description": "Active user count / licensed seats; explains 5 seats at 50% becoming 2 users (40%)."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_required_onboarding_usd",
      "name": "assumed_required_onboarding_usd",
      "description": "Hypothetical one-time required quote component, assumed due in month 1. Zero is a scenario choice, not evidence of a waiver."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_monthly_addons_usd",
      "name": "assumed_monthly_addons_usd",
      "description": "Explicitly assumed zero, not a verified vendor price."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_migration_usd",
      "name": "assumed_migration_usd",
      "description": "Explicitly assumed zero, not evidence migration is free."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_monthly_recurring_usd",
      "name": "modeled_monthly_recurring_usd",
      "description": "Licensed seats * monthly seat rate + monthly add-ons."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_annual_recurring_usd",
      "name": "modeled_annual_recurring_usd",
      "description": "12 monthly recurring charges; no tax, discount, inflation or time value of money."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_first_year_usd",
      "name": "modeled_first_year_usd",
      "description": "12 recurring charges + onboarding + migration under stated assumptions. Not complete real-world TCO."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_renewal_year_usd_if_unchanged",
      "name": "modeled_renewal_year_usd_if_unchanged",
      "description": "Annual recurring charges assuming unchanged rates, seats and scope; not a renewal forecast."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_first_year_usd_per_licensed_seat_month",
      "name": "modeled_first_year_usd_per_licensed_seat_month",
      "description": "First-year modeled cost /12/licensed seats, rounded to 6 decimal USD."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_first_year_usd_per_active_user_month",
      "name": "modeled_first_year_usd_per_active_user_month",
      "description": "First-year modeled cost /12/integer active users, rounded to 6 decimal USD; no productivity or ROI inference."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_onboarding_usd_per_licensed_seat_month",
      "name": "modeled_onboarding_usd_per_licensed_seat_month",
      "description": "Onboarding /12/licensed seats, rounded to 6 decimal USD; accounting allocation, not invoice timing."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_month1_cash_monthly_billing_usd",
      "name": "modeled_month1_cash_monthly_billing_usd",
      "description": "One recurring monthly payment + all one-time components assumed due at start."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_months2_to12_cash_monthly_billing_usd",
      "name": "modeled_months2_to12_cash_monthly_billing_usd",
      "description": "Sum of remaining 11 monthly recurring payments."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_month1_cash_annual_upfront_usd",
      "name": "modeled_month1_cash_annual_upfront_usd",
      "description": "Entire annual recurring amount + one-time components assumed due at start; no prepayment discount assumed."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_months2_to12_cash_annual_upfront_usd",
      "name": "modeled_months2_to12_cash_annual_upfront_usd",
      "description": "Zero only within fixed-scope annual-upfront scenario; later purchases not modeled."
    }
  ],
  "distribution": [
    {
      "@type": "DataDownload",
      "encodingFormat": "text/csv",
      "contentUrl": "https://konabayev.com/data/crm-first-year-cost-model.csv"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/json",
      "contentUrl": "https://konabayev.com/data/crm-first-year-cost-model.json"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/x-ndjson",
      "contentUrl": "https://konabayev.com/data/crm-first-year-cost-model.jsonl"
    }
  ],
  "slug": "crm-first-year-cost-model",
  "currency": "USD",
  "row_count": 81,
  "observation_type": "authored_scenario",
  "source_provenance": [],
  "data_dictionary": {
    "scenario_id": "Unique deterministic scenario ID; not a surveyed customer.",
    "observation_type": "authored_scenario: derived from deliberately selected inputs, not field observations.",
    "has_assumed_inputs": "True: some or all numeric inputs were deliberately selected by the author.",
    "is_vendor_quote": "Always false. Every monetary input is hypothetical USD, not a HubSpot or other vendor quote.",
    "assumed_monthly_seat_usd": "Assumed recurring price per licensed seat per month; no implied discount.",
    "assumed_licensed_seats": "Assumed purchased seat count; all licensed seats remain billed.",
    "assumed_active_fraction": "Assumed utilization input before integer rounding; not observed adoption.",
    "modeled_active_users": "floor(licensed seats * active fraction), without clamping. The published grid minimum is 2; zero active users would make the per-active-user ratio undefined. Stable for the modeled year.",
    "realized_active_fraction_after_floor": "Active user count / licensed seats; explains 5 seats at 50% becoming 2 users (40%).",
    "assumed_required_onboarding_usd": "Hypothetical one-time required quote component, assumed due in month 1. Zero is a scenario choice, not evidence of a waiver.",
    "assumed_monthly_addons_usd": "Explicitly assumed zero, not a verified vendor price.",
    "assumed_migration_usd": "Explicitly assumed zero, not evidence migration is free.",
    "modeled_monthly_recurring_usd": "Licensed seats * monthly seat rate + monthly add-ons.",
    "modeled_annual_recurring_usd": "12 monthly recurring charges; no tax, discount, inflation or time value of money.",
    "modeled_first_year_usd": "12 recurring charges + onboarding + migration under stated assumptions. Not complete real-world TCO.",
    "modeled_renewal_year_usd_if_unchanged": "Annual recurring charges assuming unchanged rates, seats and scope; not a renewal forecast.",
    "modeled_first_year_usd_per_licensed_seat_month": "First-year modeled cost /12/licensed seats, rounded to 6 decimal USD.",
    "modeled_first_year_usd_per_active_user_month": "First-year modeled cost /12/integer active users, rounded to 6 decimal USD; no productivity or ROI inference.",
    "modeled_onboarding_usd_per_licensed_seat_month": "Onboarding /12/licensed seats, rounded to 6 decimal USD; accounting allocation, not invoice timing.",
    "modeled_month1_cash_monthly_billing_usd": "One recurring monthly payment + all one-time components assumed due at start.",
    "modeled_months2_to12_cash_monthly_billing_usd": "Sum of remaining 11 monthly recurring payments.",
    "modeled_month1_cash_annual_upfront_usd": "Entire annual recurring amount + one-time components assumed due at start; no prepayment discount assumed.",
    "modeled_months2_to12_cash_annual_upfront_usd": "Zero only within fixed-scope annual-upfront scenario; later purchases not modeled."
  },
  "reproduction": {
    "code_url": "https://konabayev.com/data/growth-cost-models.mjs",
    "command": "node growth-cost-models.mjs --out ./data",
    "verification_command": "node growth-cost-models.mjs --out ./data --check",
    "csv_null_encoding": "empty cell; not zero",
    "numeric_rounding": "Derived fractional outputs rounded to 6 decimal places; counts and whole-dollar inputs exact."
  },
  "data": [
    {
      "scenario_id": "crm-25-5-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.5,
      "modeled_active_users": 2,
      "realized_active_fraction_after_floor": 0.4,
      "assumed_required_onboarding_usd": 0,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 1500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 25,
      "modeled_first_year_usd_per_active_user_month": 62.5,
      "modeled_onboarding_usd_per_licensed_seat_month": 0,
      "modeled_month1_cash_monthly_billing_usd": 125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 1500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-50-1500",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.5,
      "modeled_active_users": 2,
      "realized_active_fraction_after_floor": 0.4,
      "assumed_required_onboarding_usd": 1500,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 3000,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 50,
      "modeled_first_year_usd_per_active_user_month": 125,
      "modeled_onboarding_usd_per_licensed_seat_month": 25,
      "modeled_month1_cash_monthly_billing_usd": 1625,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 3000,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-50-3000",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.5,
      "modeled_active_users": 2,
      "realized_active_fraction_after_floor": 0.4,
      "assumed_required_onboarding_usd": 3000,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 4500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 75,
      "modeled_first_year_usd_per_active_user_month": 187.5,
      "modeled_onboarding_usd_per_licensed_seat_month": 50,
      "modeled_month1_cash_monthly_billing_usd": 3125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 4500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-80-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.8,
      "modeled_active_users": 4,
      "realized_active_fraction_after_floor": 0.8,
      "assumed_required_onboarding_usd": 0,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 1500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 25,
      "modeled_first_year_usd_per_active_user_month": 31.25,
      "modeled_onboarding_usd_per_licensed_seat_month": 0,
      "modeled_month1_cash_monthly_billing_usd": 125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 1500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-80-1500",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.8,
      "modeled_active_users": 4,
      "realized_active_fraction_after_floor": 0.8,
      "assumed_required_onboarding_usd": 1500,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 3000,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 50,
      "modeled_first_year_usd_per_active_user_month": 62.5,
      "modeled_onboarding_usd_per_licensed_seat_month": 25,
      "modeled_month1_cash_monthly_billing_usd": 1625,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 3000,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-80-3000",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 0.8,
      "modeled_active_users": 4,
      "realized_active_fraction_after_floor": 0.8,
      "assumed_required_onboarding_usd": 3000,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 4500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 75,
      "modeled_first_year_usd_per_active_user_month": 93.75,
      "modeled_onboarding_usd_per_licensed_seat_month": 50,
      "modeled_month1_cash_monthly_billing_usd": 3125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 4500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-100-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 1,
      "modeled_active_users": 5,
      "realized_active_fraction_after_floor": 1,
      "assumed_required_onboarding_usd": 0,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 1500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 25,
      "modeled_first_year_usd_per_active_user_month": 25,
      "modeled_onboarding_usd_per_licensed_seat_month": 0,
      "modeled_month1_cash_monthly_billing_usd": 125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 1500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-100-1500",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 1,
      "modeled_active_users": 5,
      "realized_active_fraction_after_floor": 1,
      "assumed_required_onboarding_usd": 1500,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 3000,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 50,
      "modeled_first_year_usd_per_active_user_month": 50,
      "modeled_onboarding_usd_per_licensed_seat_month": 25,
      "modeled_month1_cash_monthly_billing_usd": 1625,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 3000,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-5-100-3000",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 5,
      "assumed_active_fraction": 1,
      "modeled_active_users": 5,
      "realized_active_fraction_after_floor": 1,
      "assumed_required_onboarding_usd": 3000,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 125,
      "modeled_annual_recurring_usd": 1500,
      "modeled_first_year_usd": 4500,
      "modeled_renewal_year_usd_if_unchanged": 1500,
      "modeled_first_year_usd_per_licensed_seat_month": 75,
      "modeled_first_year_usd_per_active_user_month": 75,
      "modeled_onboarding_usd_per_licensed_seat_month": 50,
      "modeled_month1_cash_monthly_billing_usd": 3125,
      "modeled_months2_to12_cash_monthly_billing_usd": 1375,
      "modeled_month1_cash_annual_upfront_usd": 4500,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-10-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 10,
      "assumed_active_fraction": 0.5,
      "modeled_active_users": 5,
      "realized_active_fraction_after_floor": 0.5,
      "assumed_required_onboarding_usd": 0,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 250,
      "modeled_annual_recurring_usd": 3000,
      "modeled_first_year_usd": 3000,
      "modeled_renewal_year_usd_if_unchanged": 3000,
      "modeled_first_year_usd_per_licensed_seat_month": 25,
      "modeled_first_year_usd_per_active_user_month": 50,
      "modeled_onboarding_usd_per_licensed_seat_month": 0,
      "modeled_month1_cash_monthly_billing_usd": 250,
      "modeled_months2_to12_cash_monthly_billing_usd": 2750,
      "modeled_month1_cash_annual_upfront_usd": 3000,
      "modeled_months2_to12_cash_annual_upfront_usd": 0
    },
    {
      "scenario_id": "crm-25-10-50-1500",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "is_vendor_quote": false,
      "assumed_monthly_seat_usd": 25,
      "assumed_licensed_seats": 10,
      "assumed_active_fraction": 0.5,
      "modeled_active_users": 5,
      "realized_active_fraction_after_floor": 0.5,
      "assumed_required_onboarding_usd": 1500,
      "assumed_monthly_addons_usd": 0,
      "assumed_migration_usd": 0,
      "modeled_monthly_recurring_usd": 250,
      "modeled_annual_recurring_usd": 3000,
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