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{"claim_id":"ED-014","slug":"email-deliverability-statistics","metric_category":"monitoring","figure":"19.2%","claim":"19.2% of senders who made changes began using Google Postmaster Tools.","source_domain":"mailgun.com","source_url":"https://www.mailgun.com/wp-content/uploads/pdf/SI-State_of_Email-2024_-_v3_1.pdf","source_title":"State of Email Deliverability 2025","source_section":"Page 13","source_quality":"primary_vendor_survey","evidence_type":"survey","population":"1,100 global email senders, including users of Sinch Mailgun, Mailjet, and Email on Acid","geography":"global","period":"fielded July 2024; published as the 2025 report","caveat":"Self-reported vendor survey of email senders. The sample includes users of Sinch brands and may not represent every sender or prove causal effects.","audited_at":"2026-07-10"}
{"claim_id":"ED-015","slug":"email-deliverability-statistics","metric_category":"sending_practices","figure":"18.6%","claim":"18.6% of senders who made changes adjusted their sending frequency.","source_domain":"mailgun.com","source_url":"https://www.mailgun.com/wp-content/uploads/pdf/SI-State_of_Email-2024_-_v3_1.pdf","source_title":"State of Email Deliverability 2025","source_section":"Page 13","source_quality":"primary_vendor_survey","evidence_type":"survey","population":"1,100 global email senders, including users of Sinch Mailgun, Mailjet, and Email on Acid","geography":"global","period":"fielded July 2024; published as the 2025 report","caveat":"Self-reported vendor survey of email senders. The sample includes users of Sinch brands and may not represent every sender or prove causal effects.","audited_at":"2026-07-10"}
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{"claim_id":"ED-017","slug":"email-deliverability-statistics","metric_category":"sender_requirements","figure":"30.5%","claim":"30.5% of senders familiar with the requirements said the changes were good for the future of email.","source_domain":"mailgun.com","source_url":"https://www.mailgun.com/wp-content/uploads/pdf/SI-State_of_Email-2024_-_v3_1.pdf","source_title":"State of Email Deliverability 2025","source_section":"Page 13","source_quality":"primary_vendor_survey","evidence_type":"survey","population":"1,100 global email senders, including users of Sinch Mailgun, Mailjet, and Email on Acid","geography":"global","period":"fielded July 2024; published as the 2025 report","caveat":"Self-reported vendor survey of email senders. The sample includes users of Sinch brands and may not represent every sender or prove causal effects.","audited_at":"2026-07-10"}
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