{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Email send limits: campaign and automation scenarios",
  "description": "192 authored monthly capacity scenarios, not vendor quotes. Assumes recipient list equals allowance contact tier. Documented HubSpot Marketing Hub 5x/10x/20x multipliers are applied to an arbitrary grid, not a plan catalog. Contact sizes do not imply product availability. No prices, deliverability or conversion performance are compared.",
  "url": "https://konabayev.com/blog/email-send-limit-model/",
  "version": "1.0.0",
  "dateModified": "2026-10-03",
  "creator": {
    "@type": "Person",
    "name": "Tugelbay Konabayev",
    "url": "https://konabayev.com/about/"
  },
  "isAccessibleForFree": true,
  "measurementTechnique": "Deterministic authored sensitivity model; not a field study. Reproduce with the downloadable dependency-free Node.js module.",
  "variableMeasured": [
    {
      "@type": "PropertyValue",
      "propertyID": "scenario_id",
      "name": "scenario_id",
      "description": "Unique deterministic scenario ID; not a surveyed customer."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "observation_type",
      "name": "observation_type",
      "description": "authored_scenario: derived from deliberately selected inputs, not field observations."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "has_assumed_inputs",
      "name": "has_assumed_inputs",
      "description": "True: some or all numeric inputs were deliberately selected by the author."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_contact_tier_size",
      "name": "assumed_contact_tier_size",
      "description": "Illustrative billing/allowance tier size; this model assumes eligible recipient list equals this count."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_recipient_list_equals_contact_tier",
      "name": "assumed_recipient_list_equals_contact_tier",
      "description": "True only as modeling simplification. Stored records, active recipients and contracted tiers may differ."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "illustrative_send_multiplier",
      "name": "illustrative_send_multiplier",
      "description": "5/10/20 are documented HubSpot tier multipliers; their use in this arbitrary grid does not establish named plan eligibility or price."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_campaigns_per_month",
      "name": "assumed_campaigns_per_month",
      "description": "Author-selected campaign frequency, not observed usage."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_campaign_recipient_fraction",
      "name": "assumed_campaign_recipient_fraction",
      "description": "Fraction of the modeled list receiving EACH campaign; not necessarily the same subset each time."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "assumed_automated_sends_per_tier_contact",
      "name": "assumed_automated_sends_per_tier_contact",
      "description": "Total automation messages divided by modeled tier size, assumed 0 or 2, independent of campaign recipient fraction."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_monthly_send_allowance",
      "name": "modeled_monthly_send_allowance",
      "description": "Tier size * send multiplier."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_campaign_sends",
      "name": "modeled_campaign_sends",
      "description": "Tier size * recipient fraction * campaigns."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_automation_sends",
      "name": "modeled_automation_sends",
      "description": "Tier size * automation sends per tier contact."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "modeled_total_sends",
      "name": "modeled_total_sends",
      "description": "Campaign sends + automation sends; all sends assumed to consume one common monthly budget."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "remaining_sends",
      "name": "remaining_sends",
      "description": "Allowance minus total sends; negative values show overflow."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "fits_send_allowance",
      "name": "fits_send_allowance",
      "description": "True when modeled sends do not exceed allowance. Not a vendor eligibility or deliverability claim."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "utilization_fraction",
      "name": "utilization_fraction",
      "description": "Total sends / allowance, rounded to 6 decimals; may exceed 1."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "max_campaigns_after_automation",
      "name": "max_campaigns_after_automation",
      "description": "Maximum whole campaigns at selected recipient fraction after automation; floored at zero."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "automation_alone_exceeds_allowance",
      "name": "automation_alone_exceeds_allowance",
      "description": "True if automation alone is over budget, independently of campaigns."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "source_url",
      "name": "source_url",
      "description": "Official source for narrow factual context only; does not source assumed scenario inputs."
    },
    {
      "@type": "PropertyValue",
      "propertyID": "source_verified_date",
      "name": "source_verified_date",
      "description": "Date official source response was acquired/read; not customer observation period."
    }
  ],
  "distribution": [
    {
      "@type": "DataDownload",
      "encodingFormat": "text/csv",
      "contentUrl": "https://konabayev.com/data/email-send-limit-model.csv"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/json",
      "contentUrl": "https://konabayev.com/data/email-send-limit-model.json"
    },
    {
      "@type": "DataDownload",
      "encodingFormat": "application/x-ndjson",
      "contentUrl": "https://konabayev.com/data/email-send-limit-model.jsonl"
    }
  ],
  "slug": "email-send-limit-model",
  "currency": null,
  "row_count": 192,
  "observation_type": "authored_scenario",
  "source_provenance": [
    {
      "url": "https://www.hubspot.com/pricing/marketing",
      "requested_url": "https://www.hubspot.com/pricing",
      "verified_date": "2026-10-03",
      "observed_inputs": {
        "starter_multiplier": 5,
        "professional_multiplier": 10,
        "enterprise_multiplier": 20
      },
      "quotation": "5x marketing contact tier email send limit per calendar month. / 10x marketing contact tier email send limit per calendar month / 20x marketing contact tier email send limit per calendar month",
      "scope": "Marketing Hub tier multipliers only; grid is not a tier-price catalog."
    }
  ],
  "data_dictionary": {
    "scenario_id": "Unique deterministic scenario ID; not a surveyed customer.",
    "observation_type": "authored_scenario: derived from deliberately selected inputs, not field observations.",
    "has_assumed_inputs": "True: some or all numeric inputs were deliberately selected by the author.",
    "assumed_contact_tier_size": "Illustrative billing/allowance tier size; this model assumes eligible recipient list equals this count.",
    "assumed_recipient_list_equals_contact_tier": "True only as modeling simplification. Stored records, active recipients and contracted tiers may differ.",
    "illustrative_send_multiplier": "5/10/20 are documented HubSpot tier multipliers; their use in this arbitrary grid does not establish named plan eligibility or price.",
    "assumed_campaigns_per_month": "Author-selected campaign frequency, not observed usage.",
    "assumed_campaign_recipient_fraction": "Fraction of the modeled list receiving EACH campaign; not necessarily the same subset each time.",
    "assumed_automated_sends_per_tier_contact": "Total automation messages divided by modeled tier size, assumed 0 or 2, independent of campaign recipient fraction.",
    "modeled_monthly_send_allowance": "Tier size * send multiplier.",
    "modeled_campaign_sends": "Tier size * recipient fraction * campaigns.",
    "modeled_automation_sends": "Tier size * automation sends per tier contact.",
    "modeled_total_sends": "Campaign sends + automation sends; all sends assumed to consume one common monthly budget.",
    "remaining_sends": "Allowance minus total sends; negative values show overflow.",
    "fits_send_allowance": "True when modeled sends do not exceed allowance. Not a vendor eligibility or deliverability claim.",
    "utilization_fraction": "Total sends / allowance, rounded to 6 decimals; may exceed 1.",
    "max_campaigns_after_automation": "Maximum whole campaigns at selected recipient fraction after automation; floored at zero.",
    "automation_alone_exceeds_allowance": "True if automation alone is over budget, independently of campaigns.",
    "source_url": "Official source for narrow factual context only; does not source assumed scenario inputs.",
    "source_verified_date": "Date official source response was acquired/read; not customer observation period."
  },
  "reproduction": {
    "code_url": "https://konabayev.com/data/growth-cost-models.mjs",
    "command": "node growth-cost-models.mjs --out ./data",
    "verification_command": "node growth-cost-models.mjs --out ./data --check",
    "csv_null_encoding": "empty cell; not zero",
    "numeric_rounding": "Derived fractional outputs rounded to 6 decimal places; counts and whole-dollar inputs exact."
  },
  "data": [
    {
      "scenario_id": "email-500-5-4-100-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 4,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 2000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 2000,
      "remaining_sends": 500,
      "fits_send_allowance": true,
      "utilization_fraction": 0.8,
      "max_campaigns_after_automation": 5,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-4-100-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 4,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 2000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 3000,
      "remaining_sends": -500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.2,
      "max_campaigns_after_automation": 3,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-4-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 4,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 1000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 1000,
      "remaining_sends": 1500,
      "fits_send_allowance": true,
      "utilization_fraction": 0.4,
      "max_campaigns_after_automation": 10,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-4-50-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 4,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 1000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 2000,
      "remaining_sends": 500,
      "fits_send_allowance": true,
      "utilization_fraction": 0.8,
      "max_campaigns_after_automation": 6,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-8-100-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 8,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 4000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 4000,
      "remaining_sends": -1500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.6,
      "max_campaigns_after_automation": 5,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-8-100-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 8,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 4000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 5000,
      "remaining_sends": -2500,
      "fits_send_allowance": false,
      "utilization_fraction": 2,
      "max_campaigns_after_automation": 3,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-8-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 8,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 2000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 2000,
      "remaining_sends": 500,
      "fits_send_allowance": true,
      "utilization_fraction": 0.8,
      "max_campaigns_after_automation": 10,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-8-50-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 8,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 2000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 3000,
      "remaining_sends": -500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.2,
      "max_campaigns_after_automation": 6,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-12-100-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 12,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 6000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 6000,
      "remaining_sends": -3500,
      "fits_send_allowance": false,
      "utilization_fraction": 2.4,
      "max_campaigns_after_automation": 5,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-12-100-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 12,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 6000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 7000,
      "remaining_sends": -4500,
      "fits_send_allowance": false,
      "utilization_fraction": 2.8,
      "max_campaigns_after_automation": 3,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-12-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 12,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 3000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 3000,
      "remaining_sends": -500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.2,
      "max_campaigns_after_automation": 10,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-12-50-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 12,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 3000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 4000,
      "remaining_sends": -1500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.6,
      "max_campaigns_after_automation": 6,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-16-100-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 16,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 8000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 8000,
      "remaining_sends": -5500,
      "fits_send_allowance": false,
      "utilization_fraction": 3.2,
      "max_campaigns_after_automation": 5,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-16-100-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 16,
      "assumed_campaign_recipient_fraction": 1,
      "assumed_automated_sends_per_tier_contact": 2,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 8000,
      "modeled_automation_sends": 1000,
      "modeled_total_sends": 9000,
      "remaining_sends": -6500,
      "fits_send_allowance": false,
      "utilization_fraction": 3.6,
      "max_campaigns_after_automation": 3,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-16-50-0",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 16,
      "assumed_campaign_recipient_fraction": 0.5,
      "assumed_automated_sends_per_tier_contact": 0,
      "modeled_monthly_send_allowance": 2500,
      "modeled_campaign_sends": 4000,
      "modeled_automation_sends": 0,
      "modeled_total_sends": 4000,
      "remaining_sends": -1500,
      "fits_send_allowance": false,
      "utilization_fraction": 1.6,
      "max_campaigns_after_automation": 10,
      "automation_alone_exceeds_allowance": false,
      "source_url": "https://www.hubspot.com/pricing/marketing",
      "source_verified_date": "2026-10-03"
    },
    {
      "scenario_id": "email-500-5-16-50-2",
      "observation_type": "authored_scenario",
      "has_assumed_inputs": true,
      "assumed_contact_tier_size": 500,
      "assumed_recipient_list_equals_contact_tier": true,
      "illustrative_send_multiplier": 5,
      "assumed_campaigns_per_month": 16,
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}