{ "slug": "influencer-marketing-b2b-2026", "title": "B2B Influencer Marketing Statistics 2026: ROI and Channel Mix", "generatedAt": "2026-05-13T05:11:45.395Z", "rows": [ { "claim_id": "influencer-marketing-b2b-2026-001", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank says nearly two-thirds of surveyed B2B marketers report having mature influencer programs, and the top quarter classify their programs as advanced.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-002", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 99% of teams using an always-on influencer approach rate their programs as effective.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-003", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 57% of surveyed B2B marketers are already using AI to aid influencer content creation.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-004", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 72% of the most advanced B2B influencer teams have a dedicated influencer budget that they expect to grow in the coming year.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-005", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 49% of B2B marketers identify integrating influencer content across a broader mix of marketing tactics as the leading influencer marketing trend for 2025.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-006", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 48% of all surveyed B2B marketers struggle with identifying, qualifying and connecting with ideal influencers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-007", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 43% of surveyed B2B marketers say their influencer programs deliver outstanding results.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-008", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 79% of marketers with mature B2B influencer programs say their programs deliver outstanding results.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-009", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 48% of surveyed B2B marketers describe their influencer strategy as somewhat effective.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-010", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 9% of surveyed B2B marketers describe their influencer strategy as ineffective.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-011", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that marketers without an always-on influencer approach are 17x more likely to say their program is somewhat or very ineffective.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-012", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 81% of marketers with advanced influencer maturity use an always-on influencer approach.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-013", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 82% of marketers reporting the most influencer success use an always-on approach.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-014", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 39% of marketers outside the most successful influencer group use an always-on approach.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-015", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 58% of B2B marketing teams overall use an always-on influencer marketing approach.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-016", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 49% of B2B marketers considering always-on influencer marketing plan to implement it in the coming year.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-017", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 48% of surveyed B2B marketers rank identifying, qualifying and connecting with ideal influencers as their number one challenge.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-018", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 47% of surveyed B2B marketers identify measuring and reporting results as a top influencer marketing challenge.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-019", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 53% of B2B teams have a dedicated influencer marketing budget that is growing.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-020", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 24% of B2B teams have a dedicated influencer marketing budget that is staying the same.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-021", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 4% of B2B teams have a dedicated influencer marketing budget that is shrinking.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-022", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 9% of B2B teams do not yet have a dedicated influencer marketing budget but expect one in the coming year.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-023", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 7% of B2B teams do not have a dedicated influencer marketing budget.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-024", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 3% of B2B teams are unsure whether influencer marketing has a dedicated budget in their marketing plan.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-025", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that C-suite respondents were more likely than any other role, at 76%, to say their influencer marketing budget was growing.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-026", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 26% of exploratory B2B influencer programs have growing dedicated budgets.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-027", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 46% of developing B2B influencer programs have growing dedicated budgets.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-028", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 54% of established B2B influencer programs have growing dedicated budgets.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-029", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 72% of the most advanced B2B influencer programs have growing dedicated budgets.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-030", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that technology and research/audience analysis both rank as budget-increase needs at 43% each.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-031", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 37% of B2B marketers say performance measurement needs more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-032", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 33% of B2B marketers say general fees and costs need more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-033", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 31% of B2B marketers say program expansion needs more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-034", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 29% of B2B marketers say training and development needs more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-035", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 21% of B2B marketers say paid amplification needs more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-036", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 20% of B2B marketers say adding or expanding an agency partnership needs more budget allocation for influencer marketing goals.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-037", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that audience targeting and segmentation is the top priority to improve influencer results at 37%.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-038", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that measuring performance and ROI is a priority to improve influencer results for 36% of B2B marketers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-039", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that identifying the right influencers is a priority to improve influencer results for 32% of B2B marketers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-040", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that increasing frequency or scale and creative-forward content development are each priorities for 31% of B2B marketers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-041", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that technology and platform/app management is a priority to improve influencer results for 29% of B2B marketers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-042", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that strengthening influencer relationships is a priority to improve influencer results for 28% of B2B marketers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-043", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that social media posts are the most effective B2B influencer content type at 56%.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-044", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that in-person events are rated effective for B2B influencer programs by 39% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-045", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that webinars, interviews or interactive content are rated effective for B2B influencer programs by 34% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-046", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that video is rated effective for B2B influencer programs by 29% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-047", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that livestreams are rated effective for B2B influencer programs by 28% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-048", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that podcasts are rated effective for B2B influencer programs by 22% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-049", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that reports and guides are rated effective for B2B influencer programs by 19% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-050", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that blogs are rated effective for B2B influencer programs by 18% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-051", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that newsletters are rated effective for B2B influencer programs by 13% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-052", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that infographics are rated effective for B2B influencer programs by 9% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-053", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that quote contributions for other content are rated effective for B2B influencer programs by 4% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-054", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "TopRank reports that 53% of B2B marketers integrate influencer content through brand engagement and shares.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-055", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 52% of B2B marketers encourage employees to share influencer content.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-056", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 49% of B2B marketers use co-created influencer content with the brand.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-057", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 44% of B2B marketers use co-created content with executives and influencers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-058", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 33% of B2B marketers have influencers interview executives.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-059", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that performance-based compensation is the most common B2B influencer compensation model at 53%.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-060", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that product or service compensation is used by 47% of B2B influencer programs.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-061", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that pay-per-deliverable compensation is used by 46% of B2B influencer programs.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-062", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that credibility or reach compensation is used by 38% of B2B influencer programs.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-063", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that trade-out compensation is used by 17% of B2B influencer programs.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-064", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 6% of B2B influencer programs do not compensate influencers.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-065", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "TopRank reports that engagement is used to analyze and optimize B2B influencer campaigns by 54% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-066", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that ROI is used to analyze and optimize B2B influencer campaigns by 52% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-067", "slug": "influencer-marketing-b2b-2026", "metric_category": "conversion", "claim": "TopRank reports that conversion rate and reach/views are each used to analyze B2B influencer campaigns by 48% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-068", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that audience sentiment is used to analyze and optimize B2B influencer campaigns by 38% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-069", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that mentions are used to analyze and optimize B2B influencer campaigns by 29% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-070", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that share of voice is used to analyze and optimize B2B influencer campaigns by 26% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-071", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that MQLs or SQLs are used to analyze and optimize B2B influencer campaigns by 16% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-072", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that advanced B2B influencer programs are 2x more likely than earlier-stage programs to use share of voice and MQLs/SQLs for measurement.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-073", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that evaluating ROI is the most-cited B2B influencer measurement challenge at 54%.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-074", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that tracking long-term impact is a B2B influencer measurement challenge for 52% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-075", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that tracking metrics across platforms and integrating influencer with existing campaigns are each measurement challenges for 48% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-076", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that attribution is a B2B influencer measurement challenge for 38% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-077", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that platform reporting inconsistencies are a B2B influencer measurement challenge for 29% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-078", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that influencer delays in sharing reporting are a measurement challenge for 26% of B2B respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-079", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that undefined goals or KPIs are a B2B influencer measurement challenge for 16% of respondents.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-080", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 44% of B2B marketers identify AI use to expand and optimize influencer content as an emerging trend.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-081", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 41% of B2B marketers identify developing internal brand influencers as an emerging trend.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-082", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "TopRank reports that 35% of B2B marketers identify creating virtual versions of influencers with AI as an emerging trend.", "source_domain": "toprankmarketing.com", "source_url": "https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf", "source_title": "The 2025 B2B Influencer Marketing Report", "source_quality": "strong", "methodology": "TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.", "caveat": "U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-083", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that 94% of surveyed senior-level B2B marketers agree trust is key to success in B2B.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-084", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that 42% of surveyed senior-level B2B marketers say increasing brand awareness and reputation among decision-makers is their top business priority.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-085", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that 78% of B2B marketers use video in their programs.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-086", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that short-form social video is a top ROI video format for 41% of surveyed B2B marketers.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-087", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that brand storytelling is a top ROI video format for 38% of surveyed B2B marketers.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-088", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that testimonials and demos are top ROI video formats for 34% of surveyed B2B marketers.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-089", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn Creative Labs research reports that marketers with mature video strategies are 2.2x more likely to say their brand is well trusted.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-090", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn Creative Labs research reports that marketers with mature video strategies are 1.8x more likely to say their brand is well known.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-091", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that 55% of B2B marketers leverage influencer marketing and partner with creators.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-092", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn and Ipsos report that companies using influencer marketing are more likely to expect budget increases next year, 84% versus 58% for non-users.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust", "source_title": "2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust", "source_quality": "strong", "methodology": "Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.", "caveat": "B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-093", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 59% of B2B buyers consume creator content on LinkedIn, more than on any other platform.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-094", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 82% of B2B buyers say creator content directly influences their decisions.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-095", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 87% of B2B buyers prefer credible content from industry influencers.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-096", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 79% of B2B buyers engage with creator content at least once a month.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-097", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that video uploads have grown 45% year over year.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-098", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 63% of B2B buyers say video helps drive their decisions.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-099", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that BrandLink drove a 130% higher video completion rate than standard video ads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-100", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that BrandLink drove a 23% higher view rate than standard video ads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-101", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that viewers of BrandLink ads are up to 18% more likely to become leads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-102", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that Thought Leader Ads produced a 252% higher click-through rate than single image ads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-103", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that Thought Leader Ads produced 62% lower cost per click than single image ads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-104", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that Thought Leader Ads produced 48% higher lead-gen form completion rates than single image ads.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin", "source_title": "The Rise of B2B Influence: How Creators Are Influencing Buyers", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.", "caveat": "The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-105", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 59% of B2B buyers discover new brands through creator content.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-thought-leadership", "source_title": "How B2B Creators Are Shaping the Future of Thought Leadership", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions article summarizing Working with B2B Creators research and LinkedIn ad product performance claims.", "caveat": "Ad product claims are LinkedIn-reported benchmarks and should not be treated as guaranteed campaign outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-106", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 67% of B2B buyers say creator content helps them assess potential solutions.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-thought-leadership", "source_title": "How B2B Creators Are Shaping the Future of Thought Leadership", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions article summarizing Working with B2B Creators research and LinkedIn ad product performance claims.", "caveat": "Ad product claims are LinkedIn-reported benchmarks and should not be treated as guaranteed campaign outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-107", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 47% of B2B buyers visited a vendor website after engaging with creator content.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-thought-leadership", "source_title": "How B2B Creators Are Shaping the Future of Thought Leadership", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions article summarizing Working with B2B Creators research and LinkedIn ad product performance claims.", "caveat": "Ad product claims are LinkedIn-reported benchmarks and should not be treated as guaranteed campaign outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-108", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that 38% of B2B buyers said creator content prompted them to engage with a sales team.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-thought-leadership", "source_title": "How B2B Creators Are Shaping the Future of Thought Leadership", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions article summarizing Working with B2B Creators research and LinkedIn ad product performance claims.", "caveat": "Ad product claims are LinkedIn-reported benchmarks and should not be treated as guaranteed campaign outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-109", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "LinkedIn reports that employees collective networks are 12x larger than a brand own following.", "source_domain": "linkedin.com", "source_url": "https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-thought-leadership", "source_title": "How B2B Creators Are Shaping the Future of Thought Leadership", "source_quality": "strong", "methodology": "Official LinkedIn Marketing Solutions article summarizing Working with B2B Creators research and LinkedIn ad product performance claims.", "caveat": "Ad product claims are LinkedIn-reported benchmarks and should not be treated as guaranteed campaign outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-110", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 600+ respondents contributed to its 2026 influencer marketing benchmark survey.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-111", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 72.2% of respondents expect influencer budgets to increase 50% or more.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-112", "slug": "influencer-marketing-b2b-2026", "metric_category": "payback", "claim": "Influencer Marketing Hub reports that 65.9% of respondents expect influencer payback within one month.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-113", "slug": "influencer-marketing-b2b-2026", "metric_category": "payback", "claim": "Influencer Marketing Hub reports that 48.4% of respondents expect influencer payback within two weeks.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-114", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 66.3% of respondents run influencer programs entirely in-house.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-115", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that brand awareness is the most selected KPI, cited by 55.1% of respondents answering the KPI question.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-116", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "Influencer Marketing Hub reports that promo or discount codes lead measurement-tool adoption at 45.9%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-117", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that affiliate links are used as an influencer measurement tool by 26.0% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-118", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that native shop features are used as an influencer measurement tool by 25.0% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-119", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that TikTok is included in 31% of respondent influencer plans, the highest platform incidence in the survey.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-120", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 87.49% of respondents expect their influencer marketing budget to increase in 2026.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-121", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 5.55% of respondents expect their influencer marketing budget to decrease in 2026.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-122", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that the 50%+ budget-increase group accounts for 64.23% of measurement-tool selections.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-123", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that creator discovery and vetting is the most commonly outsourced influencer function at 19.44%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-124", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that content production is outsourced by 15.28% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-125", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that talent management, paid amplification and fraud/authenticity checks are each outsourced by 12.5% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-126", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that reporting and analytics is the least outsourced influencer function at 6.9%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-127", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that creator discovery is the leading AI application in influencer marketing at 36.67%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-128", "slug": "influencer-marketing-b2b-2026", "metric_category": "ratio", "claim": "Influencer Marketing Hub reports that content generation is cited as an AI use case by 21.11% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-129", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that brief development is cited as an AI use case by 13.89% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-130", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that reporting is cited as an AI use case by 10.56% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-131", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that fraud detection is cited as an AI use case by 7.22% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-132", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that 10.56% of respondents are not using AI in influencer marketing.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-133", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that rising creator costs are the top influencer marketing challenge at 35.4%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-134", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that budget constraints account for 5.28% of reported influencer marketing challenges.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-135", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "Influencer Marketing Hub reports that fake engagement and authenticity issues account for 12.73% of reported challenges.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-136", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that measuring ROI and attribution complexity together account for 15.84% of reported challenges.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-137", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that platform volatility and algorithm changes account for 8.07% of reported influencer marketing challenges.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-138", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that AI-driven creator matching is the leading influencer marketing focus area at 26.89%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-139", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that social commerce is the second-ranked influencer marketing focus area at 19.33%.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-140", "slug": "influencer-marketing-b2b-2026", "metric_category": "ratio", "claim": "Influencer Marketing Hub reports that AI-assisted content generation is a focus area for 12.04% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-141", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that creator licensing, whitelisting or Spark Ads is a focus area for 7.56% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-142", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Influencer Marketing Hub reports that long-term creator partnerships are a focus area for 6.44% of respondents.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-143", "slug": "influencer-marketing-b2b-2026", "metric_category": "conversion", "claim": "Influencer Marketing Hub reports that among teams increasing budgets, 89% select brand awareness, 51% select engagement, 35% select conversions and 25% select attributable revenue or sales as KPIs.", "source_domain": "influencermarketinghub.com", "source_url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/", "source_title": "Influencer Marketing Benchmark Report 2026", "source_quality": "medium", "methodology": "Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.", "caveat": "General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-144", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that average annual influencer marketing investment increased 171% year over year.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-145", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that 71% of organizations increased influencer marketing investment year over year.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-146", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that brand respondents spend an average of $2.9M annually on influencer marketing programs.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-147", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that agency respondents spend an average of $4.4M annually on influencer marketing programs.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-148", "slug": "influencer-marketing-b2b-2026", "metric_category": "revenue", "claim": "CreatorIQ reports that enterprise respondents invest an average of $5.6M to $8.1M annually in creators.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-149", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that industry leaders average $7.8M in creator marketing spend.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-150", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that 22% of organizations spend $5M annually on influencer marketing.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-151", "slug": "influencer-marketing-b2b-2026", "metric_category": "channel", "claim": "CreatorIQ reports that nearly two-thirds of increased influencer marketing investment is reallocated from digital and paid channels.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-152", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that measurement is a leading creator marketing challenge at 26%.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-153", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that content velocity is a creator marketing challenge at 21%.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-154", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that navigating AI and brand fit are each creator marketing challenges at 20%.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-155", "slug": "influencer-marketing-b2b-2026", "metric_category": "revenue", "claim": "CreatorIQ reports that enterprise industry leaders with at least $1M annual creator spend and at least double return devote 54% of their marketing budget to creators on average.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-156", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that 95% of brand respondents use AI, most commonly for generating captions at 45%, research at 44% and video or graphic editing at 41%.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-157", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that gifting and seeding were cited as a top ROI driver by 20% of brands in 2025, down from 71% in 2020.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-158", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that organizations use an average of five social platforms to power influencer campaigns.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-159", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "CreatorIQ reports that 29% of brand respondents say Instagram drives the most influencer ROI, followed by TikTok at 27%.", "source_domain": "creatoriq.com", "source_url": "https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf", "source_title": "The State of Creator Marketing 2025-2026", "source_quality": "medium", "methodology": "CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.", "caveat": "Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-160", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 59% of marketers planned to partner with more influencers in 2025 than in 2024.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-161", "slug": "influencer-marketing-b2b-2026", "metric_category": "revenue", "claim": "Sprout Social reports that brands use influencer marketing for brand awareness at 66%, audience engagement at 59%, credibility and trust at 55%, revenue growth at 55%, customer loyalty and retention at 45%, and product development/co-creation at 33%.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-162", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 38% of B2B brands partner with 1 to 5 influencers at any given time.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-163", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 26% of B2B brands partner with 6 to 10 influencers at any given time.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-164", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 26% of B2B brands partner with 11 to 19 influencers at any given time.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-165", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 9% of B2B brands partner with 20 to 49 influencers at any given time.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-166", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 92% of marketers say sponsored influencer content performs better than organic brand-account content for reach.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-167", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "Sprout Social reports that 90% of marketers say sponsored influencer content performs better than organic brand-account content for engagement.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-168", "slug": "influencer-marketing-b2b-2026", "metric_category": "conversion", "claim": "Sprout Social reports that 83% of marketers say sponsored influencer content performs better than organic brand-account content for conversion.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-169", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 65% of marketers are very confident in their team ability to show the business impact or ROI of influencer partnerships.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-170", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Sprout Social reports that 65% of marketers are very confident that leadership sees the business value of influencer partnerships.", "source_domain": "sproutsocial.com", "source_url": "https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf", "source_title": "Influencer Marketing Investments and Impact", "source_quality": "medium", "methodology": "Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.", "caveat": "Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-171", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that 58% of LinkedIn creators in its 64K-account sample have under 5K followers.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-172", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that Business and Entrepreneurship is the leading LinkedIn content niche, making up 15.6% of creator content in its 9.5K sample.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-173", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that images are the most common post type among LinkedIn creators at 42.3%.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-174", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that promotional LinkedIn posts represented 4.52% of posts in its sample of 74 influencers and 195 promoted posts.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-175", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that 73.2% of comments on analyzed LinkedIn influencer marketing posts were very positive.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-176", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that its LinkedIn influencer marketing post analysis covered 195 posts from 74 LinkedIn influencers.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-177", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports that its LinkedIn influencer marketing post sample generated 13K comments, 41K likes and 3.5K shares.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-178", "slug": "influencer-marketing-b2b-2026", "metric_category": "ctor", "claim": "The Influencer Marketing Factory reports a Siftsy sentiment score of 7.7 out of 10 for its LinkedIn influencer marketing content sample.", "source_domain": "theinfluencermarketingfactory.com", "source_url": "https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf", "source_title": "Ultimate LinkedIn Influencer Guide", "source_quality": "medium", "methodology": "The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.", "caveat": "LinkedIn creator and post analysis, not a buyer or pipeline attribution study.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-179", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Later reports that its 2025 State of Influencer Marketing research examined 214 U.S. marketers.", "source_domain": "later.com", "source_url": "https://later.com/resources/report/state-of-influencer/", "source_title": "2025 State of Influencer Marketing", "source_quality": "medium", "methodology": "Later says the report is based on research with Centiment and 214 U.S. marketers.", "caveat": "General influencer marketing report, not B2B-specific; used as secondary context only.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-180", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Later reports that 61% of brands elevated influencer marketing to strategic infrastructure status.", "source_domain": "later.com", "source_url": "https://later.com/resources/report/state-of-influencer/", "source_title": "2025 State of Influencer Marketing", "source_quality": "medium", "methodology": "Later says the report is based on research with Centiment and 214 U.S. marketers.", "caveat": "General influencer marketing report, not B2B-specific; used as secondary context only.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-181", "slug": "influencer-marketing-b2b-2026", "metric_category": "activation", "claim": "Later reports 92% AI adoption among brands in its 2025 State of Influencer Marketing report.", "source_domain": "later.com", "source_url": "https://later.com/resources/report/state-of-influencer/", "source_title": "2025 State of Influencer Marketing", "source_quality": "medium", "methodology": "Later says the report is based on research with Centiment and 214 U.S. marketers.", "caveat": "General influencer marketing report, not B2B-specific; used as secondary context only.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-182", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Later reports that 70% of leaders transformed creator relationships into ongoing partnerships.", "source_domain": "later.com", "source_url": "https://later.com/resources/report/state-of-influencer/", "source_title": "2025 State of Influencer Marketing", "source_quality": "medium", "methodology": "Later says the report is based on research with Centiment and 214 U.S. marketers.", "caveat": "General influencer marketing report, not B2B-specific; used as secondary context only.", "audited_at": "2026-05-13" }, { "claim_id": "influencer-marketing-b2b-2026-183", "slug": "influencer-marketing-b2b-2026", "metric_category": "benchmark", "claim": "Later reports that 22% of brands cited UGC and affiliate programs as their top-performing tactics.", "source_domain": "later.com", "source_url": "https://later.com/resources/report/state-of-influencer/", "source_title": "2025 State of Influencer Marketing", "source_quality": "medium", "methodology": "Later says the report is based on research with Centiment and 214 U.S. marketers.", "caveat": "General influencer marketing report, not B2B-specific; used as secondary context only.", "audited_at": "2026-05-13" } ] }