{"claim_id":"influencer-marketing-b2b-2026-001","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank says nearly two-thirds of surveyed B2B marketers report having mature influencer programs, and the top quarter classify their programs as advanced.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-003","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 57% of surveyed B2B marketers are already using AI to aid influencer content creation.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-011","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that marketers without an always-on influencer approach are 17x more likely to say their program is somewhat or very ineffective.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-025","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that C-suite respondents were more likely than any other role, at 76%, to say their influencer marketing budget was growing.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-027","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 46% of developing B2B influencer programs have growing dedicated budgets.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-028","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 54% of established B2B influencer programs have growing dedicated budgets.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-029","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 72% of the most advanced B2B influencer programs have growing dedicated budgets.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-030","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that technology and research/audience analysis both rank as budget-increase needs at 43% each.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-031","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 37% of B2B marketers say performance measurement needs more budget allocation for influencer marketing goals.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-032","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 33% of B2B marketers say general fees and costs need more budget allocation for influencer marketing goals.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-051","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that newsletters are rated effective for B2B influencer programs by 13% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-052","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that infographics are rated effective for B2B influencer programs by 9% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-053","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that quote contributions for other content are rated effective for B2B influencer programs by 4% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-061","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that pay-per-deliverable compensation is used by 46% of B2B influencer programs.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-062","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that credibility or reach compensation is used by 38% of B2B influencer programs.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-063","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that trade-out compensation is used by 17% of B2B influencer programs.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-064","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 6% of B2B influencer programs do not compensate influencers.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-065","slug":"influencer-marketing-b2b-2026","metric_category":"activation","claim":"TopRank reports that engagement is used to analyze and optimize B2B influencer campaigns by 54% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-066","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that ROI is used to analyze and optimize B2B influencer campaigns by 52% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-067","slug":"influencer-marketing-b2b-2026","metric_category":"conversion","claim":"TopRank reports that conversion rate and reach/views are each used to analyze B2B influencer campaigns by 48% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-068","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that audience sentiment is used to analyze and optimize B2B influencer campaigns by 38% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-069","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that mentions are used to analyze and optimize B2B influencer campaigns by 29% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-070","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that share of voice is used to analyze and optimize B2B influencer campaigns by 26% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-071","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that MQLs or SQLs are used to analyze and optimize B2B influencer campaigns by 16% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-072","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that advanced B2B influencer programs are 2x more likely than earlier-stage programs to use share of voice and MQLs/SQLs for measurement.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-073","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that evaluating ROI is the most-cited B2B influencer measurement challenge at 54%.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-074","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that tracking long-term impact is a B2B influencer measurement challenge for 52% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-075","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that tracking metrics across platforms and integrating influencer with existing campaigns are each measurement challenges for 48% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-076","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that attribution is a B2B influencer measurement challenge for 38% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-077","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that platform reporting inconsistencies are a B2B influencer measurement challenge for 29% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-078","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that influencer delays in sharing reporting are a measurement challenge for 26% of B2B respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-079","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that undefined goals or KPIs are a B2B influencer measurement challenge for 16% of respondents.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-080","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 44% of B2B marketers identify AI use to expand and optimize influencer content as an emerging trend.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-081","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 41% of B2B marketers identify developing internal brand influencers as an emerging trend.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-082","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"TopRank reports that 35% of B2B marketers identify creating virtual versions of influencers with AI as an emerging trend.","source_domain":"toprankmarketing.com","source_url":"https://www.toprankmarketing.com/wp-content/uploads/2025/12/B2B-Influencer-Marketing-Report-2025-TopRankShare.pdf","source_title":"The 2025 B2B Influencer Marketing Report","source_quality":"strong","methodology":"TopRank Marketing and Ascend2 surveyed 404 U.S. marketing professionals in managerial roles and above, representing B2B-focused organizations with 100 or more employees, in September 2024.","caveat":"U.S. B2B survey fielded in 2024 for 2025 planning; results are respondent-reported program status and outcomes, not audited pipeline data.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-083","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that 94% of surveyed senior-level B2B marketers agree trust is key to success in B2B.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-084","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that 42% of surveyed senior-level B2B marketers say increasing brand awareness and reputation among decision-makers is their top business priority.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-085","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that 78% of B2B marketers use video in their programs.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-086","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that short-form social video is a top ROI video format for 41% of surveyed B2B marketers.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-087","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that brand storytelling is a top ROI video format for 38% of surveyed B2B marketers.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-088","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that testimonials and demos are top ROI video formats for 34% of surveyed B2B marketers.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-089","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn Creative Labs research reports that marketers with mature video strategies are 2.2x more likely to say their brand is well trusted.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-090","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn Creative Labs research reports that marketers with mature video strategies are 1.8x more likely to say their brand is well known.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-091","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that 55% of B2B marketers leverage influencer marketing and partner with creators.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-092","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn and Ipsos report that companies using influencer marketing are more likely to expect budget increases next year, 84% versus 58% for non-users.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/marketing-collective/2025-b2b-marketing-benchmar-the-video-influence-effect-starts-with-trust","source_title":"2025 B2B Marketing Benchmark: The Video + Influence Effect Starts With Trust","source_quality":"strong","methodology":"Ipsos collected a sample of 1,500 senior-level B2B marketers using 70% expert network sample and 30% B2B panel providers; country distribution was United States, United Kingdom, Germany, Brazil, India and Australia, n=250 each.","caveat":"B2B marketer survey, not a direct buyer conversion study; some claims are expectations or self-reported program usage.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-093","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"LinkedIn reports that 59% of B2B buyers consume creator content on LinkedIn, more than on any other platform.","source_domain":"linkedin.com","source_url":"https://www.linkedin.com/business/marketing/blog/linkedin-ads/b2b-creator-marketing-linkedin","source_title":"The Rise of B2B Influence: How Creators Are Influencing Buyers","source_quality":"strong","methodology":"Official LinkedIn Marketing Solutions summary of the 2025 Working with B2B Creators guide.","caveat":"The public article summarizes LinkedIn research; use as official directional buyer research, not as a fully disclosed raw dataset.","audited_at":"2026-05-13"}
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{"claim_id":"influencer-marketing-b2b-2026-131","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that fraud detection is cited as an AI use case by 7.22% of respondents.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-132","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that 10.56% of respondents are not using AI in influencer marketing.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-133","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that rising creator costs are the top influencer marketing challenge at 35.4%.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-134","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that budget constraints account for 5.28% of reported influencer marketing challenges.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-135","slug":"influencer-marketing-b2b-2026","metric_category":"activation","claim":"Influencer Marketing Hub reports that fake engagement and authenticity issues account for 12.73% of reported challenges.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-136","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that measuring ROI and attribution complexity together account for 15.84% of reported challenges.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-137","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that platform volatility and algorithm changes account for 8.07% of reported influencer marketing challenges.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-138","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that AI-driven creator matching is the leading influencer marketing focus area at 26.89%.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-139","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that social commerce is the second-ranked influencer marketing focus area at 19.33%.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-140","slug":"influencer-marketing-b2b-2026","metric_category":"ratio","claim":"Influencer Marketing Hub reports that AI-assisted content generation is a focus area for 12.04% of respondents.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-141","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that creator licensing, whitelisting or Spark Ads is a focus area for 7.56% of respondents.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-142","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Influencer Marketing Hub reports that long-term creator partnerships are a focus area for 6.44% of respondents.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-143","slug":"influencer-marketing-b2b-2026","metric_category":"conversion","claim":"Influencer Marketing Hub reports that among teams increasing budgets, 89% select brand awareness, 51% select engagement, 35% select conversions and 25% select attributable revenue or sales as KPIs.","source_domain":"influencermarketinghub.com","source_url":"https://influencermarketinghub.com/influencer-marketing-benchmark-report/","source_title":"Influencer Marketing Benchmark Report 2026","source_quality":"medium","methodology":"Influencer Marketing Hub says the 2026 benchmark summarizes a survey of 600+ marketing professionals, with percentages calculated among respondents to each question and multi-select results treated as selection incidence.","caveat":"General influencer marketing benchmark, not B2B-specific; many metrics are intent, adoption or operating posture rather than measured financial outcomes.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-144","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that average annual influencer marketing investment increased 171% year over year.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-145","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that 71% of organizations increased influencer marketing investment year over year.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-146","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that brand respondents spend an average of $2.9M annually on influencer marketing programs.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-147","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that agency respondents spend an average of $4.4M annually on influencer marketing programs.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-148","slug":"influencer-marketing-b2b-2026","metric_category":"revenue","claim":"CreatorIQ reports that enterprise respondents invest an average of $5.6M to $8.1M annually in creators.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-149","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that industry leaders average $7.8M in creator marketing spend.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-150","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that 22% of organizations spend $5M annually on influencer marketing.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-151","slug":"influencer-marketing-b2b-2026","metric_category":"channel","claim":"CreatorIQ reports that nearly two-thirds of increased influencer marketing investment is reallocated from digital and paid channels.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-152","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that measurement is a leading creator marketing challenge at 26%.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-153","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that content velocity is a creator marketing challenge at 21%.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-154","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that navigating AI and brand fit are each creator marketing challenges at 20%.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-155","slug":"influencer-marketing-b2b-2026","metric_category":"revenue","claim":"CreatorIQ reports that enterprise industry leaders with at least $1M annual creator spend and at least double return devote 54% of their marketing budget to creators on average.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-156","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that 95% of brand respondents use AI, most commonly for generating captions at 45%, research at 44% and video or graphic editing at 41%.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-157","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that gifting and seeding were cited as a top ROI driver by 20% of brands in 2025, down from 71% in 2020.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-158","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that organizations use an average of five social platforms to power influencer campaigns.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-159","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"CreatorIQ reports that 29% of brand respondents say Instagram drives the most influencer ROI, followed by TikTok at 27%.","source_domain":"creatoriq.com","source_url":"https://www.creatoriq.com/hubfs/2025-26%20State%20of%20Creator%20Marketing/CreatorIQ-StateofCreatorMarketing2025-2026.pdf","source_title":"The State of Creator Marketing 2025-2026","source_quality":"medium","methodology":"CreatorIQ partnered with Sapio Research to survey 1,723 brands, agencies and creators in July/August 2025, across 17 industries and nine regions.","caveat":"Creator marketing survey across industries, agencies and creators; not limited to B2B and includes general creator economy patterns.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-160","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 59% of marketers planned to partner with more influencers in 2025 than in 2024.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-161","slug":"influencer-marketing-b2b-2026","metric_category":"revenue","claim":"Sprout Social reports that brands use influencer marketing for brand awareness at 66%, audience engagement at 59%, credibility and trust at 55%, revenue growth at 55%, customer loyalty and retention at 45%, and product development/co-creation at 33%.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-162","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 38% of B2B brands partner with 1 to 5 influencers at any given time.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-163","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 26% of B2B brands partner with 6 to 10 influencers at any given time.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-164","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 26% of B2B brands partner with 11 to 19 influencers at any given time.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-165","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 9% of B2B brands partner with 20 to 49 influencers at any given time.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-166","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 92% of marketers say sponsored influencer content performs better than organic brand-account content for reach.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-167","slug":"influencer-marketing-b2b-2026","metric_category":"activation","claim":"Sprout Social reports that 90% of marketers say sponsored influencer content performs better than organic brand-account content for engagement.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-168","slug":"influencer-marketing-b2b-2026","metric_category":"conversion","claim":"Sprout Social reports that 83% of marketers say sponsored influencer content performs better than organic brand-account content for conversion.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-169","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 65% of marketers are very confident in their team ability to show the business impact or ROI of influencer partnerships.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-170","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Sprout Social reports that 65% of marketers are very confident that leadership sees the business value of influencer partnerships.","source_domain":"sproutsocial.com","source_url":"https://media.sproutsocial.com/uploads/2025/05/influencer-marketing-report_2025_influencer-marketing-investments-and-impact.pdf","source_title":"Influencer Marketing Investments and Impact","source_quality":"medium","methodology":"Sprout Social says Glimpse surveyed 650 marketers across the U.S., U.K. and Australia from January 9 to January 27, 2025; respondents managed social media presence and influencer marketing efforts.","caveat":"Cross-industry marketer survey; only roster-size cuts explicitly segment B2B, so other claims are general influencer marketing claims.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-171","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that 58% of LinkedIn creators in its 64K-account sample have under 5K followers.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-172","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that Business and Entrepreneurship is the leading LinkedIn content niche, making up 15.6% of creator content in its 9.5K sample.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-173","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that images are the most common post type among LinkedIn creators at 42.3%.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-174","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that promotional LinkedIn posts represented 4.52% of posts in its sample of 74 influencers and 195 promoted posts.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-175","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that 73.2% of comments on analyzed LinkedIn influencer marketing posts were very positive.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-176","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that its LinkedIn influencer marketing post analysis covered 195 posts from 74 LinkedIn influencers.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-177","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports that its LinkedIn influencer marketing post sample generated 13K comments, 41K likes and 3.5K shares.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-178","slug":"influencer-marketing-b2b-2026","metric_category":"ctor","claim":"The Influencer Marketing Factory reports a Siftsy sentiment score of 7.7 out of 10 for its LinkedIn influencer marketing content sample.","source_domain":"theinfluencermarketingfactory.com","source_url":"https://theinfluencermarketingfactory.com/wp-content/uploads/2025/05/Ultimate-LinkedIn-Influencer-Guide.pdf","source_title":"Ultimate LinkedIn Influencer Guide","source_quality":"medium","methodology":"The Influencer Marketing Factory analyzed Favikon data from 64K U.S.-based LinkedIn accounts with 1K+ followers, 9.5K U.S.-based creators with 3K+ followers, and 195 promotional posts from 74 LinkedIn influencers.","caveat":"LinkedIn creator and post analysis, not a buyer or pipeline attribution study.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-179","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Later reports that its 2025 State of Influencer Marketing research examined 214 U.S. marketers.","source_domain":"later.com","source_url":"https://later.com/resources/report/state-of-influencer/","source_title":"2025 State of Influencer Marketing","source_quality":"medium","methodology":"Later says the report is based on research with Centiment and 214 U.S. marketers.","caveat":"General influencer marketing report, not B2B-specific; used as secondary context only.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-180","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Later reports that 61% of brands elevated influencer marketing to strategic infrastructure status.","source_domain":"later.com","source_url":"https://later.com/resources/report/state-of-influencer/","source_title":"2025 State of Influencer Marketing","source_quality":"medium","methodology":"Later says the report is based on research with Centiment and 214 U.S. marketers.","caveat":"General influencer marketing report, not B2B-specific; used as secondary context only.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-181","slug":"influencer-marketing-b2b-2026","metric_category":"activation","claim":"Later reports 92% AI adoption among brands in its 2025 State of Influencer Marketing report.","source_domain":"later.com","source_url":"https://later.com/resources/report/state-of-influencer/","source_title":"2025 State of Influencer Marketing","source_quality":"medium","methodology":"Later says the report is based on research with Centiment and 214 U.S. marketers.","caveat":"General influencer marketing report, not B2B-specific; used as secondary context only.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-182","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Later reports that 70% of leaders transformed creator relationships into ongoing partnerships.","source_domain":"later.com","source_url":"https://later.com/resources/report/state-of-influencer/","source_title":"2025 State of Influencer Marketing","source_quality":"medium","methodology":"Later says the report is based on research with Centiment and 214 U.S. marketers.","caveat":"General influencer marketing report, not B2B-specific; used as secondary context only.","audited_at":"2026-05-13"}
{"claim_id":"influencer-marketing-b2b-2026-183","slug":"influencer-marketing-b2b-2026","metric_category":"benchmark","claim":"Later reports that 22% of brands cited UGC and affiliate programs as their top-performing tactics.","source_domain":"later.com","source_url":"https://later.com/resources/report/state-of-influencer/","source_title":"2025 State of Influencer Marketing","source_quality":"medium","methodology":"Later says the report is based on research with Centiment and 214 U.S. marketers.","caveat":"General influencer marketing report, not B2B-specific; used as secondary context only.","audited_at":"2026-05-13"}