{
  "slug": "linkedin-ads-benchmarks",
  "title": "LinkedIn Ads Benchmarks 2026: ROAS, CPC and B2B Funnel Data",
  "canonical_url": "https://konabayev.com/blog/linkedin-ads-benchmarks/",
  "audited_at": "2026-07-11",
  "methodology": "Primary-source synthesis of Dreamdata's public 2026 report highlights. Values remain separate by metric and channel; no universal LinkedIn average is calculated.",
  "rows": [
    {
      "claim_id": "LIADS-001",
      "slug": "linkedin-ads-benchmarks",
      "category": "methodology",
      "value": "66M+ sessions",
      "claim": "Dreamdata's 2026 benchmark covers more than 66 million sessions.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Introduction and report landing-page methodology",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-002",
      "slug": "linkedin-ads-benchmarks",
      "category": "methodology",
      "value": "3.5M+ journeys",
      "claim": "The benchmark covers more than 3.5 million B2B customer journeys.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Introduction and report landing-page methodology",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-003",
      "slug": "linkedin-ads-benchmarks",
      "category": "buyer_journey",
      "value": "81%",
      "claim": "Eighty-one percent of the measured B2B customer journey occurred outside the sales pipeline, up from 70% in the prior report.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "The 7-month marketing marathon section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-004",
      "slug": "linkedin-ads-benchmarks",
      "category": "buyer_journey",
      "value": "88",
      "claim": "The average measured B2B buying journey contained 88 touchpoints, up from 76.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "The 7-month marketing marathon section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-005",
      "slug": "linkedin-ads-benchmarks",
      "category": "buyer_journey",
      "value": "4 channels",
      "claim": "The average measured journey crossed four channels, up from 3.7.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "The 7-month marketing marathon section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-006",
      "slug": "linkedin-ads-benchmarks",
      "category": "buyer_journey",
      "value": "10 stakeholders",
      "claim": "The average measured journey involved 10 stakeholders, up from 6.8.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "The 7-month marketing marathon section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-007",
      "slug": "linkedin-ads-benchmarks",
      "category": "budget_share",
      "value": "41%",
      "claim": "LinkedIn accounted for 41% of total B2B ad budgets in Dreamdata's customer data, two percentage points more than the prior report.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn wins budget share section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-008",
      "slug": "linkedin-ads-benchmarks",
      "category": "cpc",
      "value": "€5.98",
      "claim": "LinkedIn's reported cost per click was €5.98.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "EUR",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-009",
      "slug": "linkedin-ads-benchmarks",
      "category": "cpc",
      "value": "€1.60",
      "claim": "Meta's comparison cost per click was €1.60.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "EUR",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-010",
      "slug": "linkedin-ads-benchmarks",
      "category": "cost_per_company",
      "value": "€70.11",
      "claim": "LinkedIn cost €70.11 per company influenced, down from €154 in the prior report.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "EUR",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-011",
      "slug": "linkedin-ads-benchmarks",
      "category": "cost_per_company",
      "value": "€128.70",
      "claim": "Meta cost €128.70 per company influenced in the same channel comparison.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "EUR",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-012",
      "slug": "linkedin-ads-benchmarks",
      "category": "cost_per_company",
      "value": "€110.37",
      "claim": "Google Search cost €110.37 per company influenced in the same channel comparison.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "EUR",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-013",
      "slug": "linkedin-ads-benchmarks",
      "category": "roas",
      "value": "121%",
      "claim": "LinkedIn return on ad spend reached 121% in the 2025 observations, up from 113% in 2024.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-014",
      "slug": "linkedin-ads-benchmarks",
      "category": "roas",
      "value": "67%",
      "claim": "Google Search return on ad spend was 67% in the channel comparison.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-015",
      "slug": "linkedin-ads-benchmarks",
      "category": "roas",
      "value": "51%",
      "claim": "Meta return on ad spend was 51% in the channel comparison.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-016",
      "slug": "linkedin-ads-benchmarks",
      "category": "top_performer_roas",
      "value": "279%",
      "claim": "LinkedIn ROAS reached 279% among the report's top-performing Dreamdata customers, defined on the public page as at or below the 75th-percentile threshold.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "LinkedIn ROAS advantage section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-017",
      "slug": "linkedin-ads-benchmarks",
      "category": "funnel_influence",
      "value": "24.2%",
      "claim": "LinkedIn Ads accounted for 24.2% of sessions at the MQL stage.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Ad influence section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-018",
      "slug": "linkedin-ads-benchmarks",
      "category": "funnel_influence",
      "value": "30.2%",
      "claim": "LinkedIn Ads accounted for 30.2% of sessions at the SQL stage.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Ad influence section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-019",
      "slug": "linkedin-ads-benchmarks",
      "category": "funnel_influence",
      "value": "28.3%",
      "claim": "LinkedIn Ads accounted for 28.3% of sessions at the new-business stage.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Ad influence section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-020",
      "slug": "linkedin-ads-benchmarks",
      "category": "time_to_revenue",
      "value": "281 days",
      "claim": "The average time from first LinkedIn ad impression to revenue was 281 days.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Signal-to-revenue section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-021",
      "slug": "linkedin-ads-benchmarks",
      "category": "time_to_revenue",
      "value": "214 days",
      "claim": "The average time from first LinkedIn ad conversion to revenue was 214 days.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Signal-to-revenue section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-022",
      "slug": "linkedin-ads-benchmarks",
      "category": "time_to_revenue",
      "value": "212 days",
      "claim": "The average time from first LinkedIn ad engagement to revenue was 212 days.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "Signal-to-revenue section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-023",
      "slug": "linkedin-ads-benchmarks",
      "category": "capi_outcome",
      "value": "-20% CPA",
      "claim": "Dreamdata reported a 20% reduction in CPA after sending offline pipeline and revenue data through LinkedIn's Conversions API.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "Dreamdata customers using its LinkedIn Conversions API integration; the public page does not disclose the exact base",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "How marketers unlock better LinkedIn Ads performance section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    },
    {
      "claim_id": "LIADS-024",
      "slug": "linkedin-ads-benchmarks",
      "category": "capi_outcome",
      "value": "+31% revenue",
      "claim": "Dreamdata reported a 31% increase in attributed revenue after the Conversions API integration.",
      "source_domain": "dreamdata.io",
      "source_url": "https://dreamdata.io/blog/announcing-linkedin-ads-benchmarks-report-2026",
      "source_title": "2026 LinkedIn Ads B2B Benchmarks Report highlights",
      "source_quality": "first_party_customer_journey_telemetry",
      "population": "Dreamdata customers using its LinkedIn Conversions API integration; the public page does not disclose the exact base",
      "denominator": "metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only",
      "period": "2025 observations published March 10, 2026; prior-year comparisons where stated",
      "geography": "Dreamdata does not publish a geographic weighting on the public highlights page",
      "caveat": "Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.",
      "evidence": "How marketers unlock better LinkedIn Ads performance section",
      "platform_scope": "LinkedIn paid advertising and named paid-channel comparisons",
      "research_method": "observed customer-journey telemetry",
      "stage": "",
      "definition_family": "",
      "benchmark_family": "",
      "evaluation_type": "",
      "currency": "",
      "input_source_url": "",
      "derived_by": "",
      "derivation": "",
      "audited_at": "2026-07-11"
    }
  ]
}