slug: linkedin-ads-benchmarks

category: methodology

value: 66M+ sessions

claim: Dreamdata's 2026 benchmark covers more than 66 million sessions.

source_title: 2026 LinkedIn Ads B2B Benchmarks Report highlights

population: aggregated Dreamdata customer data covering more than 66 million sessions and more than 3.5 million customer journeys

denominator: metric-specific base not reported on the public highlights page; 66M+ sessions and 3.5M+ journeys describe the report-level scope only

period: 2025 observations published March 10, 2026; prior-year comparisons where stated

geography: Dreamdata does not publish a geographic weighting on the public highlights page

caveat: Vendor-customer telemetry is not a census of all B2B advertisers. Metric-specific denominators are not disclosed on the public highlights page, so the dataset-wide population must not be attached to a metric as its exact base.

evidence: Introduction and report landing-page methodology

platform_scope: LinkedIn paid advertising and named paid-channel comparisons

research_method: observed customer-journey telemetry


value: 3.5M+ journeys

claim: The benchmark covers more than 3.5 million B2B customer journeys.


claim: Eighty-one percent of the measured B2B customer journey occurred outside the sales pipeline, up from 70% in the prior report.

evidence: The 7-month marketing marathon section


claim: The average measured B2B buying journey contained 88 touchpoints, up from 76.


value: 4 channels

claim: The average measured journey crossed four channels, up from 3.7.


value: 10 stakeholders

claim: The average measured journey involved 10 stakeholders, up from 6.8.


claim: LinkedIn accounted for 41% of total B2B ad budgets in Dreamdata's customer data, two percentage points more than the prior report.

evidence: LinkedIn wins budget share section


category: cpc

claim: LinkedIn's reported cost per click was €5.98.

evidence: LinkedIn ROAS advantage section

currency: EUR


claim: Meta's comparison cost per click was €1.60.


claim: LinkedIn cost €70.11 per company influenced, down from €154 in the prior report.


claim: Meta cost €128.70 per company influenced in the same channel comparison.


claim: Google Search cost €110.37 per company influenced in the same channel comparison.


category: roas

claim: LinkedIn return on ad spend reached 121% in the 2025 observations, up from 113% in 2024.


claim: Google Search return on ad spend was 67% in the channel comparison.


claim: Meta return on ad spend was 51% in the channel comparison.


claim: LinkedIn ROAS reached 279% among the report's top-performing Dreamdata customers, defined on the public page as at or below the 75th-percentile threshold.


claim: LinkedIn Ads accounted for 24.2% of sessions at the MQL stage.

evidence: Ad influence section


claim: LinkedIn Ads accounted for 30.2% of sessions at the SQL stage.


claim: LinkedIn Ads accounted for 28.3% of sessions at the new-business stage.


value: 281 days

claim: The average time from first LinkedIn ad impression to revenue was 281 days.

evidence: Signal-to-revenue section


value: 214 days

claim: The average time from first LinkedIn ad conversion to revenue was 214 days.


value: 212 days

claim: The average time from first LinkedIn ad engagement to revenue was 212 days.


claim: Dreamdata reported a 20% reduction in CPA after sending offline pipeline and revenue data through LinkedIn's Conversions API.

population: Dreamdata customers using its LinkedIn Conversions API integration; the public page does not disclose the exact base

evidence: How marketers unlock better LinkedIn Ads performance section


value: +31% revenue

claim: Dreamdata reported a 31% increase in attributed revenue after the Conversions API integration.