{
  "slug": "marketing-analytics-statistics",
  "title": "Marketing Analytics Statistics: 2026 Edition",
  "generatedAt": "2026-07-10T00:00:00+05:00",
  "dataYearsCovered": [
    2020,
    2024,
    2025,
    2026
  ],
  "lastVerified": "2026-07-10",
  "rows": [
    {
      "claim_id": "MA-001",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "54%",
      "claim": "Nielsen reports that 54% of global marketers planned to reduce advertising spend in 2025.",
      "source_domain": "nielsen.com",
      "source_url": "https://www.nielsen.com/insights/2025/annual-marketing-report-2025-chaos-to-clarity/",
      "source_title": "2025 Annual Marketing Report",
      "source_section": "Inside the report",
      "source_quality": "primary_survey",
      "evidence_type": "survey",
      "population": "1,400 leading marketers",
      "geography": "global",
      "period": "2025 report; public landing page does not state fieldwork dates",
      "caveat": "Self-reported marketer survey. The public landing page does not expose every questionnaire definition or fieldwork date.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-002",
      "slug": "marketing-analytics-statistics",
      "metric_category": "strategy",
      "figure": "48%",
      "claim": "Nielsen reports that 48% of North American marketers prioritized revenue growth and brand awareness equally.",
      "source_domain": "nielsen.com",
      "source_url": "https://www.nielsen.com/insights/2025/annual-marketing-report-2025-chaos-to-clarity/",
      "source_title": "2025 Annual Marketing Report",
      "source_section": "Inside the report",
      "source_quality": "primary_survey",
      "evidence_type": "survey",
      "population": "1,400 leading marketers",
      "geography": "global",
      "period": "2025 report; public landing page does not state fieldwork dates",
      "caveat": "Self-reported marketer survey. The public landing page does not expose every questionnaire definition or fieldwork date.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-003",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "32%",
      "claim": "Nielsen reports that 32% of marketers measured traditional and digital media spending holistically.",
      "source_domain": "nielsen.com",
      "source_url": "https://www.nielsen.com/insights/2025/annual-marketing-report-2025-chaos-to-clarity/",
      "source_title": "2025 Annual Marketing Report",
      "source_section": "Inside the report",
      "source_quality": "primary_survey",
      "evidence_type": "survey",
      "population": "1,400 leading marketers",
      "geography": "global",
      "period": "2025 report; public landing page does not state fieldwork dates",
      "caveat": "Self-reported marketer survey. The public landing page does not expose every questionnaire definition or fieldwork date.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-004",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "50% increase",
      "claim": "Supermetrics says the average number of marketing-data queries increased 50% between 2020 and 2024.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "first_party_platform_telemetry",
      "evidence_type": "platform telemetry",
      "population": "product usage data from 6,000 businesses",
      "geography": "not stated on the public article",
      "period": "change measured from 2020 to 2024",
      "caveat": "Supermetrics customer telemetry is not a representative sample of every marketing team and must not be blended with its separate 200-person survey.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-005",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "230% increase",
      "claim": "Supermetrics says the average number of rows returned by marketing-data queries increased 230% between 2020 and 2024.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "first_party_platform_telemetry",
      "evidence_type": "platform telemetry",
      "population": "product usage data from 6,000 businesses",
      "geography": "not stated on the public article",
      "period": "change measured from 2020 to 2024",
      "caveat": "Supermetrics customer telemetry is not a representative sample of every marketing team and must not be blended with its separate 200-person survey.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-006",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "14%",
      "claim": "In the Supermetrics survey, 14% said a lack of data expertise was holding them back.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-007",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "56%",
      "claim": "In the Supermetrics survey, 56% said they lacked enough time to analyze their data properly.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-008",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "26%",
      "claim": "In the Supermetrics survey, 26% said they lacked enough data to make decisions.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-009",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_operations",
      "figure": "38%",
      "claim": "In the Supermetrics survey, 38% said they lacked tools to integrate and report on their data.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing teams are using 230% more data compared to 2020",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-010",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "66%",
      "claim": "In the Supermetrics survey, 66% worried about tracking users across channels as third-party cookies fade.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We are not cookieless yet—but it is coming",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-011",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "57%",
      "claim": "In the Supermetrics survey, 57% expected targeted advertising to become less effective as third-party cookies fade.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We are not cookieless yet—but it is coming",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-012",
      "slug": "marketing-analytics-statistics",
      "metric_category": "attribution",
      "figure": "57%",
      "claim": "In the Supermetrics survey, 57% expected marketing attribution and measurement to become more difficult as third-party cookies fade.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We are not cookieless yet—but it is coming",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-013",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "58%",
      "claim": "In the Supermetrics survey, 58% still used third-party data.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketers are sleeping on zero-party data",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-014",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "16%",
      "claim": "In the Supermetrics survey, 16% used zero-party data in marketing.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketers are sleeping on zero-party data",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-015",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "29%",
      "claim": "In the Supermetrics survey, 29% used public data such as government economic indicators or open data.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketers are sleeping on zero-party data",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-016",
      "slug": "marketing-analytics-statistics",
      "metric_category": "privacy",
      "figure": "34%",
      "claim": "In the Supermetrics survey, 34% used second-party data shared through partners or industry agreements.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketers are sleeping on zero-party data",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-017",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "41%",
      "claim": "In the Supermetrics survey, 41% said they could not effectively measure marketing across channels.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We have not cracked the ROI code yet",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-018",
      "slug": "marketing-analytics-statistics",
      "metric_category": "roi",
      "figure": "63%",
      "claim": "In the Supermetrics survey, 63% ranked ROI as their top marketing metric.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We have not cracked the ROI code yet",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-019",
      "slug": "marketing-analytics-statistics",
      "metric_category": "roi",
      "figure": "30%",
      "claim": "In the Supermetrics survey, 30% saw proving ROI as marketing’s main role.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "We have not cracked the ROI code yet",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-020",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "49%",
      "claim": "In the Supermetrics survey, 49% said they were using marketing mix modeling.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing mix modeling, campaign experimentation, and predictive analytics",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-021",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "47%",
      "claim": "In the Supermetrics survey, 47% said marketing mix modeling would be an investment for the following year.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing mix modeling, campaign experimentation, and predictive analytics",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-022",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "42%",
      "claim": "In the Supermetrics survey, 42% planned to invest in campaign experimentation.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing mix modeling, campaign experimentation, and predictive analytics",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-023",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "40%",
      "claim": "In the Supermetrics survey, 40% listed predictive analytics as an investment priority.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing mix modeling, campaign experimentation, and predictive analytics",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-024",
      "slug": "marketing-analytics-statistics",
      "metric_category": "measurement",
      "figure": "27%",
      "claim": "In the Supermetrics survey, 27% expressed interest in incrementality testing.",
      "source_domain": "supermetrics.com",
      "source_url": "https://supermetrics.com/blog/marketing-data-report-2025-blog",
      "source_title": "The 2025 Marketing Data Report",
      "source_section": "Marketing mix modeling, campaign experimentation, and predictive analytics",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "200 marketers and marketing managers",
      "geography": "global",
      "period": "2025 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey with a 200-person sample. It is separate from Supermetrics product telemetry from 6,000 businesses.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-025",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "83%",
      "claim": "Salesforce reports that 83% of marketers said customers increasingly expect two-way conversations with brands.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-026",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "69%",
      "claim": "Salesforce reports that 69% of marketers struggled to respond promptly because they could not access the context they needed.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-027",
      "slug": "marketing-analytics-statistics",
      "metric_category": "personalization",
      "figure": "84%",
      "claim": "Salesforce reports that 84% of marketers acknowledged running generic campaigns.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Key findings",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-028",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "58%",
      "claim": "Salesforce reports that 58% of marketers had complete access to service data.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-029",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "56%",
      "claim": "Salesforce reports that 56% of marketers had complete access to sales data.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-030",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "51%",
      "claim": "Salesforce reports that 51% of marketers had complete access to commerce data.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-031",
      "slug": "marketing-analytics-statistics",
      "metric_category": "personalization",
      "figure": "78%",
      "claim": "Salesforce reports that 78% of marketers needed more personalized content than they could produce.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Marketers look to AI to scale personalization efforts",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-032",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "75%",
      "claim": "Salesforce reports that 75% of marketers were turning to AI to help close the personalized-content gap.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Marketers look to AI to scale personalization efforts",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-033",
      "slug": "marketing-analytics-statistics",
      "metric_category": "personalization",
      "figure": "98%",
      "claim": "Salesforce reports that 98% of marketers encountered barriers to personalization, with data issues described as the most common blockers.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Marketers look to AI to scale personalization efforts",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-034",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "42% more likely",
      "claim": "Salesforce says teams satisfied with data unification were 42% more likely to respond to customers regularly than teams dissatisfied with their data foundations.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-035",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "60% more likely",
      "claim": "Salesforce says teams satisfied with data unification were 60% more likely to use AI agents to scale marketing.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "Data is the biggest personalization bottleneck",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-036",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "2.8×",
      "claim": "Salesforce says high-performing marketers were 2.8 times more likely to use customer data to create relevant experiences.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "High performers have narrowed this gap",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-037",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_data",
      "figure": "2.4×",
      "claim": "Salesforce says high-performing marketers were 2.4 times more likely to have unified data sources.",
      "source_domain": "salesforce.com",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_title": "Tenth Edition State of Marketing",
      "source_section": "High performers have narrowed this gap",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "nearly 4,500 marketers",
      "geography": "worldwide",
      "period": "2026 report; public article does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey. Comparative multipliers describe association, not proof that data unification caused the outcome.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-038",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_experience",
      "figure": "80%",
      "claim": "Adobe reports that 80% of surveyed organizations expected future customer experiences to become highly personalized and anticipate needs in real time.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "AI is reshaping customer experience",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-039",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_experience",
      "figure": "72%",
      "claim": "Adobe reports that 72% of surveyed organizations expected future customer experiences to be seamless across digital and physical touchpoints.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "AI is reshaping customer experience",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-040",
      "slug": "marketing-analytics-statistics",
      "metric_category": "customer_experience",
      "figure": "60%",
      "claim": "Adobe reports that 60% of surveyed organizations expected future experiences to be AI-powered while still feeling human and aligned with the brand.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "AI is reshaping customer experience",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-041",
      "slug": "marketing-analytics-statistics",
      "metric_category": "performance",
      "figure": "70%",
      "claim": "Adobe reports that 70% of surveyed organizations said personalization performance had improved somewhat or significantly over the prior three years.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-042",
      "slug": "marketing-analytics-statistics",
      "metric_category": "performance",
      "figure": "64%",
      "claim": "Adobe reports that 64% of surveyed organizations said lead-generation performance had improved somewhat or significantly over the prior three years.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-043",
      "slug": "marketing-analytics-statistics",
      "metric_category": "performance",
      "figure": "59%",
      "claim": "Adobe reports that 59% of surveyed organizations said customer-retention performance had improved somewhat or significantly over the prior three years.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-044",
      "slug": "marketing-analytics-statistics",
      "metric_category": "digital_maturity",
      "figure": "57%",
      "claim": "Adobe reports that 57% of surveyed organizations viewed their digital customer-experience maturity as on par with or behind peers.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-045",
      "slug": "marketing-analytics-statistics",
      "metric_category": "digital_maturity",
      "figure": "36%",
      "claim": "Adobe reports that 36% of surveyed organizations considered themselves ahead of peers in digital customer-experience maturity.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-046",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "69%",
      "claim": "Adobe reports that 69% of surveyed organizations saw employee productivity improve from generative-AI experimentation.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Organizations report clear gains from generative AI experimentation",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-047",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "65%",
      "claim": "Adobe reports that 65% of surveyed organizations saw marketing-driven revenue growth improve from generative-AI experimentation.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Organizations report clear gains from generative AI experimentation",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-048",
      "slug": "marketing-analytics-statistics",
      "metric_category": "data_infrastructure",
      "figure": "71%",
      "claim": "Adobe reports that 71% of surveyed organizations had shared customer-data platforms to support generative-AI scaling.",
      "source_domain": "business.adobe.com",
      "source_url": "https://business.adobe.com/resources/digital-trends-report.html",
      "source_title": "Adobe 2026 AI and Digital Trends Report",
      "source_section": "Generative AI is delivering early wins",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "3,000 executives and practitioners in customer-experience roles",
      "geography": "global",
      "period": "2026 report; public page does not state fieldwork dates",
      "caveat": "Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-049",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "61%",
      "claim": "HubSpot reports that 61% of marketers believed AI was creating marketing’s biggest disruption in 20 years.",
      "source_domain": "hubspot.com",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_title": "2026 State of Marketing Report",
      "source_section": "Marketing’s once-in-a-generation shift",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "marketers; sample size not stated on the public landing page",
      "geography": "not stated on the public landing page",
      "period": "2026 report; public landing page does not state fieldwork dates",
      "caveat": "Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-050",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "80%",
      "claim": "HubSpot reports that 80% of marketers used AI for content creation.",
      "source_domain": "hubspot.com",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_title": "2026 State of Marketing Report",
      "source_section": "AI is a core part of marketing workflows",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "marketers; sample size not stated on the public landing page",
      "geography": "not stated on the public landing page",
      "period": "2026 report; public landing page does not state fieldwork dates",
      "caveat": "Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.",
      "audited_at": "2026-07-10"
    },
    {
      "claim_id": "MA-051",
      "slug": "marketing-analytics-statistics",
      "metric_category": "ai_analytics",
      "figure": "75%",
      "claim": "HubSpot reports that 75% of marketers used AI for media production.",
      "source_domain": "hubspot.com",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_title": "2026 State of Marketing Report",
      "source_section": "AI is a core part of marketing workflows",
      "source_quality": "vendor_survey",
      "evidence_type": "survey",
      "population": "marketers; sample size not stated on the public landing page",
      "geography": "not stated on the public landing page",
      "period": "2026 report; public landing page does not state fieldwork dates",
      "caveat": "Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.",
      "audited_at": "2026-07-10"
    }
  ]
}