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{"claim_id":"MA-042","slug":"marketing-analytics-statistics","metric_category":"performance","figure":"64%","claim":"Adobe reports that 64% of surveyed organizations said lead-generation performance had improved somewhat or significantly over the prior three years.","source_domain":"business.adobe.com","source_url":"https://business.adobe.com/resources/digital-trends-report.html","source_title":"Adobe 2026 AI and Digital Trends Report","source_section":"Generative AI is delivering early wins","source_quality":"vendor_survey","evidence_type":"survey","population":"3,000 executives and practitioners in customer-experience roles","geography":"global","period":"2026 report; public page does not state fieldwork dates","caveat":"Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.","audited_at":"2026-07-10"}
{"claim_id":"MA-043","slug":"marketing-analytics-statistics","metric_category":"performance","figure":"59%","claim":"Adobe reports that 59% of surveyed organizations said customer-retention performance had improved somewhat or significantly over the prior three years.","source_domain":"business.adobe.com","source_url":"https://business.adobe.com/resources/digital-trends-report.html","source_title":"Adobe 2026 AI and Digital Trends Report","source_section":"Generative AI is delivering early wins","source_quality":"vendor_survey","evidence_type":"survey","population":"3,000 executives and practitioners in customer-experience roles","geography":"global","period":"2026 report; public page does not state fieldwork dates","caveat":"Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.","audited_at":"2026-07-10"}
{"claim_id":"MA-044","slug":"marketing-analytics-statistics","metric_category":"digital_maturity","figure":"57%","claim":"Adobe reports that 57% of surveyed organizations viewed their digital customer-experience maturity as on par with or behind peers.","source_domain":"business.adobe.com","source_url":"https://business.adobe.com/resources/digital-trends-report.html","source_title":"Adobe 2026 AI and Digital Trends Report","source_section":"Generative AI is delivering early wins","source_quality":"vendor_survey","evidence_type":"survey","population":"3,000 executives and practitioners in customer-experience roles","geography":"global","period":"2026 report; public page does not state fieldwork dates","caveat":"Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.","audited_at":"2026-07-10"}
{"claim_id":"MA-045","slug":"marketing-analytics-statistics","metric_category":"digital_maturity","figure":"36%","claim":"Adobe reports that 36% of surveyed organizations considered themselves ahead of peers in digital customer-experience maturity.","source_domain":"business.adobe.com","source_url":"https://business.adobe.com/resources/digital-trends-report.html","source_title":"Adobe 2026 AI and Digital Trends Report","source_section":"Generative AI is delivering early wins","source_quality":"vendor_survey","evidence_type":"survey","population":"3,000 executives and practitioners in customer-experience roles","geography":"global","period":"2026 report; public page does not state fieldwork dates","caveat":"Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.","audited_at":"2026-07-10"}
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{"claim_id":"MA-048","slug":"marketing-analytics-statistics","metric_category":"data_infrastructure","figure":"71%","claim":"Adobe reports that 71% of surveyed organizations had shared customer-data platforms to support generative-AI scaling.","source_domain":"business.adobe.com","source_url":"https://business.adobe.com/resources/digital-trends-report.html","source_title":"Adobe 2026 AI and Digital Trends Report","source_section":"Generative AI is delivering early wins","source_quality":"vendor_survey","evidence_type":"survey","population":"3,000 executives and practitioners in customer-experience roles","geography":"global","period":"2026 report; public page does not state fieldwork dates","caveat":"Vendor-sponsored self-report survey of CX roles. Findings should not be generalized to every company or treated as causal.","audited_at":"2026-07-10"}
{"claim_id":"MA-049","slug":"marketing-analytics-statistics","metric_category":"ai_analytics","figure":"61%","claim":"HubSpot reports that 61% of marketers believed AI was creating marketing’s biggest disruption in 20 years.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/state-of-marketing","source_title":"2026 State of Marketing Report","source_section":"Marketing’s once-in-a-generation shift","source_quality":"vendor_survey","evidence_type":"survey","population":"marketers; sample size not stated on the public landing page","geography":"not stated on the public landing page","period":"2026 report; public landing page does not state fieldwork dates","caveat":"Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.","audited_at":"2026-07-10"}
{"claim_id":"MA-050","slug":"marketing-analytics-statistics","metric_category":"ai_analytics","figure":"80%","claim":"HubSpot reports that 80% of marketers used AI for content creation.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/state-of-marketing","source_title":"2026 State of Marketing Report","source_section":"AI is a core part of marketing workflows","source_quality":"vendor_survey","evidence_type":"survey","population":"marketers; sample size not stated on the public landing page","geography":"not stated on the public landing page","period":"2026 report; public landing page does not state fieldwork dates","caveat":"Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.","audited_at":"2026-07-10"}
{"claim_id":"MA-051","slug":"marketing-analytics-statistics","metric_category":"ai_analytics","figure":"75%","claim":"HubSpot reports that 75% of marketers used AI for media production.","source_domain":"hubspot.com","source_url":"https://www.hubspot.com/state-of-marketing","source_title":"2026 State of Marketing Report","source_section":"AI is a core part of marketing workflows","source_quality":"vendor_survey","evidence_type":"survey","population":"marketers; sample size not stated on the public landing page","geography":"not stated on the public landing page","period":"2026 report; public landing page does not state fieldwork dates","caveat":"Vendor-sponsored survey. The public landing page does not disclose the sample size or fieldwork dates, so use these headline findings with extra caution.","audited_at":"2026-07-10"}