source_title: 13 Marketing Automation Statistics to Empower Your 2026 Strategy

methodology: Aggregator citation; consult the linked primary source for methodology.

cite_as: According to SAP Engagement Cloud benchmarks, abandoned cart push messages deliver conversion rates above 10 percent. (emarsys.com)


source_title: 2026 Marketing Statistics, Trends, & Data - HubSpot

methodology: Industry benchmark study based on platform data.

cite_as: leads the world in mobile ad spending, with an annual spend of over $233 billion ( Statista, 2025). (hubspot.com)


source_title: 14 Marketing Automation Statistics You Can't Miss in 2026

cite_as: Conversions increased by 405x when shoppers received personalized emails based on their behavior. (moengage.com)


cite_as: According to GDPR enforcement data, European regulators issued fines totaling over €2.92 billion in 2024, with many penalties targeting advertising technology and marketing automation practices. (moengage.com)


source_title: 39+ Major Marketing Automation Statistics to Know in 2026

cite_as: Automated workflows (like abandoned cart or post-purchase messages) generate up to 30x more revenue per recipient than campaigns. (emailvendorselection.com)


claim: HubSpot’s revenue was $2.17B in 2023.

cite_as: HubSpot’s revenue was $2.17B in 2023. (emailvendorselection.com)


cite_as: HubSpot has 205K customers from 135+ countries with 23% YoY growth. (emailvendorselection.com)


claim: Hubspot has 7.7K employees.

cite_as: Hubspot has 7.7K employees. (emailvendorselection.com)


claim: 84 billion in 2029 ( Statista, 2025).

cite_as: 84 billion in 2029 ( Statista, 2025). (hubspot.com)


claim: 9 billion by 2028 ( Statista, 2025).

cite_as: 9 billion by 2028 ( Statista, 2025). (hubspot.com)


source_title: 39 Marketing Automation Statistics and Trends for 2026

cite_as: Marketing automation has reached significant scale, with the global market valued at $6.65 billion in 2024. (gtm8020.com)


cite_as: Growth projections show the market reaching $15.58 billion by 2030, expanding at a 15. (gtm8020.com)