{ "slug": "saas-benchmarks", "title": "SaaS Benchmarks 2026: Growth, NRR, CAC and Margins", "generatedAt": "2026-07-10T00:00:00+05:00", "dataYearsCovered": [ 2021, 2022, 2023, 2024, 2025, 2026 ], "lastVerified": "2026-07-10", "rows": [ { "claim_id": "SAAS-001", "slug": "saas-benchmarks", "metric_category": "growth", "figure": "30%", "claim": "Benchmarkit's CY-22 private-SaaS growth-rate median was 30%.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. 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The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-010", "slug": "saas-benchmarks", "metric_category": "growth", "figure": "30%", "claim": "Venture-capital-backed participants had a 30% median CY-24 growth rate in Benchmarkit's financing-source view.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 8: Growth Rate by Financing Source", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-011", "slug": "saas-benchmarks", "metric_category": "growth", "figure": "13%", "claim": "Private-equity-backed participants had a 13% median CY-24 growth rate in Benchmarkit's financing-source view.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 8: Growth Rate by Financing Source", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-012", "slug": "saas-benchmarks", "metric_category": "growth", "figure": "44%", "claim": "Usage-based-pricing participants had a 44% median CY-24 growth rate in Benchmarkit's pricing-model view.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 11: Growth Rate by Pricing Model", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-013", "slug": "saas-benchmarks", "metric_category": "growth", "figure": "25%", "claim": "Subscription-pricing participants had a 25% median CY-24 growth rate in Benchmarkit's pricing-model view.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 11: Growth Rate by Pricing Model", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-014", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$2.00", "claim": "Benchmarkit's median New Name CAC Ratio was $2.00 of sales and marketing expense per $1 of new-customer ARR.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: New Name N=73", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-015", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$1.40", "claim": "Benchmarkit's median Blended CAC Ratio was $1.40 per $1 of new plus expansion ARR.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Blended N=43", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-016", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$1.00", "claim": "Benchmarkit's median Expansion CAC Ratio was $1.00 per $1 of expansion ARR.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Expansion chart sample is not separately labeled on page 19", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-017", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$1.50-$2.82", "claim": "Benchmarkit's interquartile range for New Name CAC Ratio was $1.50 to $2.82.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: New Name N=73", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-018", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$1.17-$1.84", "claim": "Benchmarkit's interquartile range for Blended CAC Ratio was $1.17 to $1.84.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Blended N=43", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-019", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "$0.61-$1.67", "claim": "Benchmarkit's interquartile range for Expansion CAC Ratio was $0.61 to $1.67.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 19: New Name vs Blended vs Expansion CAC", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Expansion chart sample is not separately labeled on page 19", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-020", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "18 months", "claim": "Benchmarkit's CY-24 median gross-margin-adjusted CAC payback period was 18 months.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 22: CAC Payback Period by CY-22 vs CY-23 vs CY-24", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=148", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-021", "slug": "saas-benchmarks", "metric_category": "acquisition_efficiency", "figure": "12-24 months", "claim": "Benchmarkit's CY-24 CAC payback interquartile range was 12 to 24 months.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 22: CAC Payback Period by CY-22 vs CY-23 vs CY-24", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=148", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-022", "slug": "saas-benchmarks", "metric_category": "retention", "figure": "90%", "claim": "Benchmarkit's CY-22 median gross revenue retention was 90%.", "source_domain": "hibob.com", "source_url": "https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf", "source_title": "2025 SaaS Performance Metrics Benchmarks", "source_section": "Page 29: Gross Revenue Retention by CY-22 vs CY-23 vs CY-24", "source_quality": "primary_survey", "evidence_type": "private SaaS company benchmark survey", "population": "private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225", "geography": "multiple company regions; the cited total-population charts do not publish regional weighting", "period": "report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons", "caveat": "Metric-specific medians and quartiles are not universal targets. 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Entry motion, card requirement, price, and product type change the result.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-047", "slug": "saas-benchmarks", "metric_category": "trial_length", "figure": "62%", "claim": "A 14-day trial was the most common trial length, used by 62% of surveyed products.", "source_domain": "chartmogul.com", "source_url": "https://chartmogul.com/reports/saas-conversion-report/", "source_title": "The Conversion Report", "source_section": "Free trials are twice as popular as freemium", "source_quality": "primary_vendor_survey", "evidence_type": "survey of B2B software products", "population": "200 B2B software products", "geography": "not stated on the public report page", "period": "study conducted in January 2026", "caveat": "The survey defines free-to-paid conversion as a lead or free signup becoming a paying customer within six months. Entry motion, card requirement, price, and product type change the result.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-048", "slug": "saas-benchmarks", "metric_category": "conversion", "figure": "8%", "claim": "The median free-to-paid conversion rate across ChartMogul's 200 surveyed B2B software products was 8% within six months.", "source_domain": "chartmogul.com", "source_url": "https://chartmogul.com/reports/saas-conversion-report/", "source_title": "The Conversion Report", "source_section": "The myth of normal free-to-paid conversion", "source_quality": "primary_vendor_survey", "evidence_type": "survey of B2B software products", "population": "200 B2B software products", "geography": "not stated on the public report page", "period": "study conducted in January 2026", "caveat": "The survey defines free-to-paid conversion as a lead or free signup becoming a paying customer within six months. Entry motion, card requirement, price, and product type change the result.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-049", "slug": "saas-benchmarks", "metric_category": "saas_spend", "figure": "$55.7M", "claim": "Organizations in Zylo's 2026 benchmark spent an average of $55.7 million on SaaS annually, up 8% year over year.", "source_domain": "zylo.com", "source_url": "https://zylo.com/2026-saas-management-index", "source_title": "2026 SaaS Management Index", "source_section": "Portfolios Make Room for New AI Investments-But It Comes at a Cost", "source_quality": "first_party_platform_benchmark", "evidence_type": "SaaS management platform telemetry", "population": "Zylo's real-world dataset covering 40M+ licenses and $75B+ in discovered and categorized SaaS and cloud spend", "geography": "not stated on the public report page", "period": "2026 edition with year-over-year comparisons; nine years of underlying spend, license, and usage data", "caveat": "Zylo customer telemetry describes managed organizational software portfolios, not SaaS vendor unit economics or a probability sample of every company.", "audited_at": "2026-07-10" }, { "claim_id": "SAAS-050", "slug": "saas-benchmarks", "metric_category": "saas_portfolio", "figure": "305 apps", "claim": "Organizations in Zylo's 2026 benchmark held an average of 305 applications while overall app counts dipped 0.07% year over year.", "source_domain": "zylo.com", "source_url": "https://zylo.com/2026-saas-management-index", "source_title": "2026 SaaS Management Index", "source_section": "Portfolios Make Room for New AI Investments-But It Comes at a Cost", "source_quality": "first_party_platform_benchmark", "evidence_type": "SaaS management platform telemetry", "population": "Zylo's real-world dataset covering 40M+ licenses and $75B+ in discovered and categorized SaaS and cloud spend", "geography": "not stated on the public report page", "period": "2026 edition with year-over-year comparisons; nine years of underlying spend, license, and usage data", "caveat": "Zylo customer telemetry describes managed organizational software portfolios, not SaaS vendor unit economics or a probability sample of every company.", "audited_at": "2026-07-10" } ] }