{"claim_id":"SAAS-001","slug":"saas-benchmarks","metric_category":"growth","figure":"30%","claim":"Benchmarkit's CY-22 private-SaaS growth-rate median was 30%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-002","slug":"saas-benchmarks","metric_category":"growth","figure":"27%","claim":"Benchmarkit's CY-23 private-SaaS growth-rate median was 27%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-003","slug":"saas-benchmarks","metric_category":"growth","figure":"26%","claim":"Benchmarkit's CY-24 private-SaaS growth-rate median was 26%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-004","slug":"saas-benchmarks","metric_category":"growth","figure":"75%","claim":"The 75th percentile of Benchmarkit's CY-22 growth-rate distribution was 75%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-005","slug":"saas-benchmarks","metric_category":"growth","figure":"60%","claim":"The 75th percentile of Benchmarkit's CY-23 growth-rate distribution was 60%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-006","slug":"saas-benchmarks","metric_category":"growth","figure":"50%","claim":"The 75th percentile of Benchmarkit's CY-24 growth-rate distribution was 50%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-007","slug":"saas-benchmarks","metric_category":"growth","figure":"11%","claim":"The 25th percentile of Benchmarkit's CY-24 growth-rate distribution was 11%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 7: Growth Rate by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-008","slug":"saas-benchmarks","metric_category":"growth","figure":"34%","claim":"Bootstrapped participants had a 34% median CY-24 growth rate in Benchmarkit's financing-source view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 8: Growth Rate by Financing Source","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-009","slug":"saas-benchmarks","metric_category":"growth","figure":"40%","claim":"Angel-backed participants had a 40% median CY-24 growth rate in Benchmarkit's financing-source view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 8: Growth Rate by Financing Source","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-010","slug":"saas-benchmarks","metric_category":"growth","figure":"30%","claim":"Venture-capital-backed participants had a 30% median CY-24 growth rate in Benchmarkit's financing-source view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 8: Growth Rate by Financing Source","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-011","slug":"saas-benchmarks","metric_category":"growth","figure":"13%","claim":"Private-equity-backed participants had a 13% median CY-24 growth rate in Benchmarkit's financing-source view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 8: Growth Rate by Financing Source","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-012","slug":"saas-benchmarks","metric_category":"growth","figure":"44%","claim":"Usage-based-pricing participants had a 44% median CY-24 growth rate in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 11: Growth Rate by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-013","slug":"saas-benchmarks","metric_category":"growth","figure":"25%","claim":"Subscription-pricing participants had a 25% median CY-24 growth rate in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 11: Growth Rate by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=149","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-014","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$2.00","claim":"Benchmarkit's median New Name CAC Ratio was $2.00 of sales and marketing expense per $1 of new-customer ARR.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: New Name N=73","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-015","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$1.40","claim":"Benchmarkit's median Blended CAC Ratio was $1.40 per $1 of new plus expansion ARR.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Blended N=43","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-016","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$1.00","claim":"Benchmarkit's median Expansion CAC Ratio was $1.00 per $1 of expansion ARR.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Expansion chart sample is not separately labeled on page 19","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-017","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$1.50-$2.82","claim":"Benchmarkit's interquartile range for New Name CAC Ratio was $1.50 to $2.82.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: New Name N=73","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-018","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$1.17-$1.84","claim":"Benchmarkit's interquartile range for Blended CAC Ratio was $1.17 to $1.84.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Blended N=43","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-019","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"$0.61-$1.67","claim":"Benchmarkit's interquartile range for Expansion CAC Ratio was $0.61 to $1.67.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 19: New Name vs Blended vs Expansion CAC","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Expansion chart sample is not separately labeled on page 19","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-020","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"18 months","claim":"Benchmarkit's CY-24 median gross-margin-adjusted CAC payback period was 18 months.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 22: CAC Payback Period by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=148","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-021","slug":"saas-benchmarks","metric_category":"acquisition_efficiency","figure":"12-24 months","claim":"Benchmarkit's CY-24 CAC payback interquartile range was 12 to 24 months.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 22: CAC Payback Period by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=148","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-022","slug":"saas-benchmarks","metric_category":"retention","figure":"90%","claim":"Benchmarkit's CY-22 median gross revenue retention was 90%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 29: Gross Revenue Retention by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-023","slug":"saas-benchmarks","metric_category":"retention","figure":"89%","claim":"Benchmarkit's CY-23 median gross revenue retention was 89%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 29: Gross Revenue Retention by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-024","slug":"saas-benchmarks","metric_category":"retention","figure":"88%","claim":"Benchmarkit's CY-24 median gross revenue retention was 88%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 29: Gross Revenue Retention by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-025","slug":"saas-benchmarks","metric_category":"retention","figure":"92%","claim":"Usage-based-pricing participants had 92% median gross revenue retention in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 32: Gross Revenue Retention by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-026","slug":"saas-benchmarks","metric_category":"retention","figure":"88%","claim":"Subscription-pricing participants had 88% median gross revenue retention in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 32: Gross Revenue Retention by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-027","slug":"saas-benchmarks","metric_category":"retention","figure":"88%","claim":"Hybrid subscription-plus-usage participants had 88% median gross revenue retention in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 32: Gross Revenue Retention by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=225","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-028","slug":"saas-benchmarks","metric_category":"retention","figure":"101%","claim":"Benchmarkit's CY-24 median net revenue retention was 101%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 34: Net Revenue Retention by CY-22 vs CY-23 vs CY-24","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=228","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-029","slug":"saas-benchmarks","metric_category":"retention","figure":"110%","claim":"Hybrid subscription-plus-usage participants had 110% median net revenue retention in Benchmarkit's pricing-model view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 36: Net Revenue Retention by Pricing Model","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: N=228","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-030","slug":"saas-benchmarks","metric_category":"gross_margin","figure":"77%","claim":"Benchmarkit's median total-revenue gross margin was 77%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 44: Gross Margin, Total Revenue vs Subscriptions vs Services","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Total revenue N=196","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-031","slug":"saas-benchmarks","metric_category":"gross_margin","figure":"81%","claim":"Benchmarkit's median subscription-revenue gross margin was 81%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 44: Gross Margin, Total Revenue vs Subscriptions vs Services","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Subscription revenue N=76","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-032","slug":"saas-benchmarks","metric_category":"gross_margin","figure":"30%","claim":"Benchmarkit's median professional-services gross margin was 30%.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 44: Gross Margin, Total Revenue vs Subscriptions vs Services","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Professional services N=38","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-033","slug":"saas-benchmarks","metric_category":"revenue_mix","figure":"~15%","claim":"Benchmarkit says professional services represented about 15% of total revenue at the median.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 44: Gross Margin, Total Revenue vs Subscriptions vs Services","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Professional-services revenue-mix sample is not stated on the page","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-034","slug":"saas-benchmarks","metric_category":"operating_expense","figure":"37%","claim":"Sales and marketing expense was 37% of revenue at the median in Benchmarkit's total-population view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 46: Operating Expenses as a Percentage of Revenue","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Sales and marketing N=157","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-035","slug":"saas-benchmarks","metric_category":"operating_expense","figure":"34%","claim":"R&D expense was 34% of revenue at the median in Benchmarkit's total-population view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 46: Operating Expenses as a Percentage of Revenue","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: R&D N=142 on page 46","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-036","slug":"saas-benchmarks","metric_category":"operating_expense","figure":"24%","claim":"G&A expense was 24% of revenue at the median in Benchmarkit's total-population view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 46: Operating Expenses as a Percentage of Revenue","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: G&A N=140 on page 46","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-037","slug":"saas-benchmarks","metric_category":"operating_expense","figure":"23%","claim":"Public SaaS companies had 23% median R&D expense as a share of revenue in Benchmarkit's private-versus-public view.","source_domain":"hibob.com","source_url":"https://www.hibob.com/wp-content/uploads/2025-SaaS-Performance-Metrics-Benchmarks.pdf","source_title":"2025 SaaS Performance Metrics Benchmarks","source_section":"Page 52: R&D Expenses to Revenue by Private vs Public","source_quality":"primary_survey","evidence_type":"private SaaS company benchmark survey","population":"private SaaS companies; the cited charts use metric-specific samples from 43 to 228 responses; cited chart/sample: Public SaaS N=101","geography":"multiple company regions; the cited total-population charts do not publish regional weighting","period":"report presents calendar-year 2024 or trailing-twelve-month metrics, with selected CY-22 and CY-23 comparisons","caveat":"Metric-specific medians and quartiles are not universal targets. The report glossary says the survey was open February-March 2024 while also requesting CY-24 or trailing-twelve-month data, creating an internal chronology conflict.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-038","slug":"saas-benchmarks","metric_category":"methodology","figure":"2,500+","claim":"ChartMogul says its retention report analyzed more than 2,500 SaaS businesses.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"Report description and introduction","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-039","slug":"saas-benchmarks","metric_category":"expansion","figure":"40% vs 30%","claim":"For companies with $15M-$30M+ ARR, ChartMogul says expansion drove 40% of growth in 2024 versus 30% in early 2021.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"Executive summary: retention as a growth driver","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-040","slug":"saas-benchmarks","metric_category":"growth","figure":"48%","claim":"The median company with at least 100% NRR grew 48% year over year in H1 2024, according to ChartMogul.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"How Much Does NRR Impact Growth?","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-041","slug":"saas-benchmarks","metric_category":"growth","figure":">2x","claim":"ChartMogul says companies with at least 100% NRR grew more than twice as fast as SaaS companies below 100% NRR.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"How Much Does NRR Impact Growth?","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-042","slug":"saas-benchmarks","metric_category":"expansion","figure":">50%","claim":"ChartMogul says expansion accounted for more than half of revenue among companies with at least 100% NRR.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"MRR movements by NRR range","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-043","slug":"saas-benchmarks","metric_category":"growth_mix","figure":"70% new / 15% expansion","claim":"Companies in ChartMogul's low-NRR range relied on 70% new business and 15% expansion for growth.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"MRR movements by NRR range","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-044","slug":"saas-benchmarks","metric_category":"churn","figure":"7%","claim":"Companies in ChartMogul's low-NRR range had 7% median churn, twice the rate of companies with at least 100% NRR.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"Customer churn by NRR range","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-045","slug":"saas-benchmarks","metric_category":"retention","figure":"6%","claim":"Only 6% of companies with at least 12,000 subscribers reached at least 100% NRR in ChartMogul's analysis.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-retention-the-new-normal/","source_title":"The New Normal For SaaS","source_section":"Subscriber count and NRR","source_quality":"first_party_platform_benchmark","evidence_type":"anonymized and aggregated platform telemetry","population":"more than 2,500 SaaS businesses in ChartMogul's dataset","geography":"not stated on the public report page","period":"H1 data from 2021 through 2024; analysis completed July-August 2024","caveat":"ChartMogul customer telemetry is not a census of all SaaS companies. ARR, ARPA, subscriber count, and NRR bucket materially change the comparison.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-046","slug":"saas-benchmarks","metric_category":"entry_motion","figure":"57% / 26% / 7%","claim":"In ChartMogul's 2026 survey, 57% of products led with a free trial, 26% with freemium, and 7% with a reverse trial.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-conversion-report/","source_title":"The Conversion Report","source_section":"Free trials are twice as popular as freemium","source_quality":"primary_vendor_survey","evidence_type":"survey of B2B software products","population":"200 B2B software products","geography":"not stated on the public report page","period":"study conducted in January 2026","caveat":"The survey defines free-to-paid conversion as a lead or free signup becoming a paying customer within six months. Entry motion, card requirement, price, and product type change the result.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-047","slug":"saas-benchmarks","metric_category":"trial_length","figure":"62%","claim":"A 14-day trial was the most common trial length, used by 62% of surveyed products.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-conversion-report/","source_title":"The Conversion Report","source_section":"Free trials are twice as popular as freemium","source_quality":"primary_vendor_survey","evidence_type":"survey of B2B software products","population":"200 B2B software products","geography":"not stated on the public report page","period":"study conducted in January 2026","caveat":"The survey defines free-to-paid conversion as a lead or free signup becoming a paying customer within six months. Entry motion, card requirement, price, and product type change the result.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-048","slug":"saas-benchmarks","metric_category":"conversion","figure":"8%","claim":"The median free-to-paid conversion rate across ChartMogul's 200 surveyed B2B software products was 8% within six months.","source_domain":"chartmogul.com","source_url":"https://chartmogul.com/reports/saas-conversion-report/","source_title":"The Conversion Report","source_section":"The myth of normal free-to-paid conversion","source_quality":"primary_vendor_survey","evidence_type":"survey of B2B software products","population":"200 B2B software products","geography":"not stated on the public report page","period":"study conducted in January 2026","caveat":"The survey defines free-to-paid conversion as a lead or free signup becoming a paying customer within six months. Entry motion, card requirement, price, and product type change the result.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-049","slug":"saas-benchmarks","metric_category":"saas_spend","figure":"$55.7M","claim":"Organizations in Zylo's 2026 benchmark spent an average of $55.7 million on SaaS annually, up 8% year over year.","source_domain":"zylo.com","source_url":"https://zylo.com/2026-saas-management-index","source_title":"2026 SaaS Management Index","source_section":"Portfolios Make Room for New AI Investments-But It Comes at a Cost","source_quality":"first_party_platform_benchmark","evidence_type":"SaaS management platform telemetry","population":"Zylo's real-world dataset covering 40M+ licenses and $75B+ in discovered and categorized SaaS and cloud spend","geography":"not stated on the public report page","period":"2026 edition with year-over-year comparisons; nine years of underlying spend, license, and usage data","caveat":"Zylo customer telemetry describes managed organizational software portfolios, not SaaS vendor unit economics or a probability sample of every company.","audited_at":"2026-07-10"}
{"claim_id":"SAAS-050","slug":"saas-benchmarks","metric_category":"saas_portfolio","figure":"305 apps","claim":"Organizations in Zylo's 2026 benchmark held an average of 305 applications while overall app counts dipped 0.07% year over year.","source_domain":"zylo.com","source_url":"https://zylo.com/2026-saas-management-index","source_title":"2026 SaaS Management Index","source_section":"Portfolios Make Room for New AI Investments-But It Comes at a Cost","source_quality":"first_party_platform_benchmark","evidence_type":"SaaS management platform telemetry","population":"Zylo's real-world dataset covering 40M+ licenses and $75B+ in discovered and categorized SaaS and cloud spend","geography":"not stated on the public report page","period":"2026 edition with year-over-year comparisons; nine years of underlying spend, license, and usage data","caveat":"Zylo customer telemetry describes managed organizational software portfolios, not SaaS vendor unit economics or a probability sample of every company.","audited_at":"2026-07-10"}