{
  "slug": "sales-enablement-statistics-2026",
  "title": "Sales Enablement Statistics 2026: Adoption, AI and ROI",
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      "claim": "Highspot found that 29% of companies still rely on multiple disconnected go-to-market tools.",
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      "claim": "Highspot found that 57% of executives expect their go-to-market teams to grow this year.",
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      "methodology": "Highspot says the 11th edition of its State of Sales Enablement Report draws on 350 go-to-market professionals across enablement, sales, marketing and operations teams, collected in February to March 2025 across 21 countries and 61 industries.",
      "caveat": "Vendor-sponsored GTM enablement survey; use for respondent-reported GTM, AI, training, coaching and platform adoption benchmarks, not audited revenue causality.",
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      "claim": "Highspot found that 27% more companies use a few core go-to-market tools that are well integrated and managed.",
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      "claim": "Highspot reports that organizations are using two fewer tools on average for their go-to-market efforts compared with the prior year.",
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      "caveat": "Vendor-sponsored GTM enablement survey; use for respondent-reported GTM, AI, training, coaching and platform adoption benchmarks, not audited revenue causality.",
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      "claim": "Highspot reports that businesses with well-integrated enablement tech stacks are 42% more likely to increase sales productivity.",
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      "caveat": "Vendor-sponsored GTM enablement survey; use for respondent-reported GTM, AI, training, coaching and platform adoption benchmarks, not audited revenue causality.",
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      "source_domain": "highspot.com",
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      "caveat": "Vendor-sponsored GTM enablement survey; use for respondent-reported GTM, AI, training, coaching and platform adoption benchmarks, not audited revenue causality.",
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      "claim": "Highspot reports that 164% more companies are using AI in sales training programs than last year.",
      "source_domain": "highspot.com",
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      "claim": "Highspot reports that managers spend 13 hours per week coaching reps.",
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      "source_domain": "highspot.com",
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      "caveat": "Salesforce survey covers sales organizations broadly; AI agent claims are from teams using or evaluating agents and should not be treated as guaranteed sales performance lifts.",
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      "source_url": "https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/reports/sales/salesforce-state-of-sales-report-2026.pdf",
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}