Highspot reports that its 2025 State of Sales Enablement Report draws on 350 go-to-market professionals across enablement, sales, marketing and operations.

Highspot says the 11th edition of its State of Sales Enablement Report draws on 350 go-to-market professionals across enablement, sales, marketing and operations teams, collected in February to March 2025 across 21 countries and 61 industries.

Vendor-sponsored GTM enablement survey; use for respondent-reported GTM, AI, training, coaching and platform adoption benchmarks, not audited revenue causality.


Highspot reports that the 2025 study captured perspectives from 21 countries and 61 industries.


Highspot reports that its 2025 State of Sales Enablement research was conducted from February to March 2025.


Highspot found that 55% of organizations are unable to effectively drive their go-to-market initiatives.


Highspot found that 29% of companies still rely on multiple disconnected go-to-market tools.


Highspot found that 90% of organizations are either currently using AI to support go-to-market efforts or planning to start.


Highspot found that 57% of executives expect their go-to-market teams to grow this year.


Highspot found that 27% more companies use a few core go-to-market tools that are well integrated and managed.


Highspot reports that organizations are using two fewer tools on average for their go-to-market efforts compared with the prior year.


Highspot reports that businesses with well-integrated enablement tech stacks are 42% more likely to increase sales productivity.


Highspot reports that companies using a unified enablement platform to execute go-to-market efforts are 42% more likely to improve win rates.


Highspot reports that 164% more companies are using AI in sales training programs than last year.


Highspot reports that managers spend 13 hours per week coaching reps.


Highspot reports that teams with AI-powered training are 35% more likely to report increased average deal size.


Highspot reports that teams with AI-powered coaching are 36% more likely to report higher win rates.


Highspot found that 47% of companies struggle with customer experience.


Highspot found that 41% of companies struggle to engage new buyers.


Highspot found that 42% of high-performing organizations are investing in automatic content generation.


Highspot found that 45% of high-performing organizations are investing in AI-driven next steps for sellers.


Highspot found that 48% of high-performing organizations are investing in digital rooms for customized and compliant buyer engagement.


Salesforce reports that the seventh State of Sales edition surveyed 4,050 sales professionals.

Salesforce surveyed 4,050 sales professionals in 22 countries from August through September 2025 for the seventh edition of State of Sales.

Salesforce survey covers sales organizations broadly; AI agent claims are from teams using or evaluating agents and should not be treated as guaranteed sales performance lifts.


Salesforce reports that the seventh State of Sales edition included respondents from 22 countries.


Salesforce reports that survey data for State of Sales, seventh edition, was collected from August through September 2025.


Salesforce reports that 94% of sales leaders with AI agents say agents are critical for meeting business demands.


Salesforce reports that 90% of sales pros with AI agents say AI and agents help them understand customers better.


Salesforce reports that 88% of sales pros with AI agents say AI and agents increase their odds of hitting sales targets.


Salesforce reports that 88% of sales pros with AI agents say AI makes them more productive.


Salesforce reports that 83% of sales pros with AI agents say AI increases job satisfaction.


Salesforce reports that nine in 10 sales teams use AI agents today or expect to within two years.


Salesforce reports that 54% of sales teams use AI agents now.


Salesforce reports that 34% of sales teams expect to use AI agents within two years.


Salesforce reports that 34% of sales teams with AI agents use them for prospecting.


Salesforce reports that 92% of sales pros with AI agents say AI benefits prospecting.


Salesforce reports that high performers are 1.7x more likely than underperformers to use prospecting agents.


Salesforce reports that 47% of sales reps say cold outreach is one of the worst parts of a sales job.


Salesforce reports that 47% of sales reps say their team lacks the bandwidth to do cold outreach.


Salesforce reports that 85% of sales reps with AI agents say AI frees them to focus on higher-value work.


Salesforce reports that 84% of sales reps with AI agents say they have developed new skills by working with AI.


Salesforce reports that 82% of sales reps with AI agents say AI provides opportunities for career growth.


Salesforce reports that 42% of sales reps are overwhelmed by too many tools.


Salesforce reports that 84% of sales teams without an all-in-one platform plan to consolidate tools.


Salesforce reports that 74% of sales teams with AI are prioritizing data hygiene to support it.


Salesforce reports that 76% of sales leaders say usage pricing is more important to customers now than last year.


Salesforce reports that high performers are 2.5x more likely to regularly participate in a sales community outside their company.


Seismic reports that nearly 60% of surveyed organizations already use AI for at least one enablement task.

New Study Shows Revenue Enablement Execution Lags, Despite Clear Strategic Priorities

Seismic press release summarizing a Harvard Business Review Analytic Services pulse report on revenue enablement, published September 16, 2025.

Public page summarizes the HBR Analytic Services report rather than exposing the full respondent-level dataset; use only the explicitly published percentages.


Seismic reports that 37% of surveyed organizations use AI for content generation as an enablement task.


Seismic reports that 27% of surveyed organizations use AI for personalized buyer emails and messaging as an enablement task.


Seismic reports that 23% of surveyed organizations use AI for sales call analysis or summaries as an enablement task.


Seismic published the HBR Analytic Services pulse-report findings on September 16, 2025.


LXA reports that its 2025 State of Sales Enablement and Operations Report is powered by insights from over 100 senior leaders.

LXA says its third annual State of Sales Enablement and Operations Report, produced with Allego, is powered by insights from over 100 senior leaders.

Senior-leader sample and sponsor context; useful for directional enablement maturity, buyer behavior, AI and investment signals, not audited performance outcomes.


LXA reports that 78% of organizations say buyers increasingly favor self-service journeys.


LXA reports that 41% of businesses expect AI agents to replace 5% to 25% of sales roles within the next two years.


LXA reports that 54% of businesses anticipate even greater AI adoption.


LXA reports that sales enablement maturity moved from 3.36 in 2022 to 3.68 in 2024 on its Sales Enablement Maturity Scale.


LXA reports that 27% of organizations cite data integration issues as a key challenge.


LXA reports that 25% of organizations struggle with budget constraints limiting investment in new tools.


LXA reports that 48% of companies are streamlining sales workflows with automation.


LXA reports that 46% of companies are doubling down on account-based marketing platforms.


HubSpot reports that it surveyed 1,000 global sales professionals for its 2025 State of Sales report.

HubSpot says it surveyed 1,000 global sales professionals for its 2025 State of Sales report.

Broad B2B and B2C sales survey; use as sales environment context around targets, win rates, deal size, lead quality and team growth.


HubSpot reports that 59.9% of sales teams are on track to meet or surpass revenue targets.


HubSpot reports that 91% of respondents say win rates are stable or improving.


HubSpot reports that 93% of respondents say average deal sizes are holding steady or growing.


HubSpot reports that 68% of respondents say lead quality has improved year over year.


HubSpot reports that 45% of leaders expect their teams to expand this year, while 3% expect teams to shrink.


HubSpot reports that 45% of sales professionals rate social media very effective at driving sales, compared with 44% for in-person meetings and 35% for video calls.


Flowla reports that its 2025 enablement benchmark is based on insights from over 100 enablement leaders.

Enablement Beyond Content: 2025 Benchmark Report and Future Outlook

Flowla says the 2025 benchmark report is based on insights from over 100 enablement leaders.

Enablement-leader survey and vendor report; useful for revenue enablement operating-model signals, not a direct buyer conversion study.


Flowla reports that 64% of organizations say their enablement strategy spans all revenue teams.


Flowla reports that fewer than one in four organizations describe themselves as truly unified and AI-powered.


Flowla reports that 50% of leaders say deals most often stall in the messy middle.


Flowla reports that 60.9% of leaders identify low playbook adoption and inconsistent rep behavior as their top challenge.


Flowla reports that 86% of teams track deal progression, meeting activity or email engagement.


Flowla reports that only about one in five teams rate themselves strong at turning signals into next steps.


Flowla reports that 60% of teams use multiple enablement tools.


Flowla reports that over half of teams say their revenue processes are only 5 to 6 out of 10 automated.


Flowla reports that nearly 55% of enablement leaders want AI for deal coaching and insights.


Flowla reports that about 20% of enablement leaders prioritize AI for auto-drafting follow-ups.


Flowla reports that 42.3% of enablement leaders chose boosting rep productivity as their top 2025 priority.


Flowla reports that 34.6% of enablement leaders chose driving revenue consistency as their top 2025 priority.


SBI reports that its Modern Enablement Benchmarks Report surveyed 134 U.S. sales organizations in September 2024.

Sales Benchmark Index, in partnership with the Revenue Enablement Society, surveyed 134 U.S. public and private sales organizations in September 2024.

U.S. enablement benchmark with strong software representation; use for enablement scope, metrics, ramp time and professional background benchmarks.


SBI reports that 96% of enablement teams have sales training or everboarding in scope.


SBI reports that 93% of enablement teams have onboarding and certification in scope.


SBI reports that 90% of enablement teams have content creation and curation in scope.


SBI reports that 89% of enablement teams have sales process development in scope.


SBI reports that 89% of enablement teams have measurement and analytics in scope.


SBI reports that 87% of enablement teams have revenue technology management in scope.


SBI reports that 87% of enablement teams have cross-go-to-market alignment in scope.


SBI reports that 53% of enablement teams have partner enablement in scope.


SBI reports that 49% of enablement teams have go-to-market strategy in scope.


SBI reports that 22% of enablement teams have customer enablement in scope.


SBI reports that 78% of teams use quota attainment to gauge enablement effectiveness.


SBI reports that 77% of teams use sales KPIs such as opportunities, meetings and calls to gauge enablement effectiveness.


SBI reports that 74% of teams use training completion rates to gauge enablement effectiveness.


SBI reports that 73% of teams use win rate to gauge enablement effectiveness.


SBI reports that 73% of teams use revenue growth to gauge enablement effectiveness.


SBI reports that 57% of teams use content utilization rates to gauge enablement effectiveness.


SBI reports that 35% of commercial teams report a three-month seller ramp time.


SBI reports that nearly a quarter of teams, 24%, expect sellers to work six months or longer before achieving productivity.


SBI reports that median seller ramp time is 3 months and mean seller ramp time is 3.5 months.


SBI reports that 84% of enablement professionals have quota-carrying experience in a sales role.


SBI reports that 8 to 9 years of quota-carrying sales experience is most common among enablement professionals regardless of seniority.


Spekit says the 2025 Impact of Enablement report was produced with the Sales Enablement Collective and backed by contributions from 100+ enablement professionals.

Public landing page exposes selected preview stats only; use as a directional content-utilization and platform-adoption source with caveats.


Spekit reports that 80% of enablement content is not used, based on a public preview statistic where 24% of surveyed respondents selected that response.


Spekit reports that 40% of enablement platform features go unused, based on a public preview statistic.


Spekit reports that 40% or more sales content needs refreshing, with 48.8% of surveyed respondents selecting that response.


Spekit reports that most enablers pay $50 or more per user for enablement platforms.


SBI reports that 60% of teams use pipeline-to-quota coverage ratio to gauge enablement effectiveness.


SBI reports that 58% of teams use certification pass rate to gauge enablement effectiveness.


SBI reports that 57% of teams use lead conversion rate to gauge enablement effectiveness.


SBI reports that 55% of teams use employee satisfaction score to gauge enablement effectiveness.


SBI reports that 54% of teams use time to first sale to gauge enablement effectiveness.


SBI reports that 54% of teams use time to productivity to gauge enablement effectiveness.


SBI reports that 53% of teams use revenue technology adoption rates to gauge enablement effectiveness.