metric_category: revenue

claim: Ahrefs lists Lite at $129/mo, Standard at $249/mo, Advanced at $449/mo, and Enterprise at $1,499/mo.

source_title: Plans & Pricing - Ahrefs

source_quality: strong

methodology: Ahrefs official pricing page scraped with Firecrawl on May 10, 2026.

caveat: Prices are listed as captured from the official vendor page on May 10, 2026. Taxes, promotions, currency conversion, and plan availability can change.


claim: Ahrefs says Enterprise requires an annual commitment.


metric_category: benchmark

claim: Ahrefs says annual billing can save up to 17%.


claim: Ahrefs Lite includes 5 projects, 750 tracked keywords, 5 tracked prompts, 100,000 crawl credits, 1,000 credits per user, and 1 included user.


claim: Ahrefs Standard includes 20 projects, 2 years of historical data, 2,000 tracked keywords, 10 tracked prompts, 500,000 crawl credits, unlimited credits per user, and 1 included user.


claim: Ahrefs Advanced includes 50 projects, 5 years of historical data, 5,000 tracked keywords, 20 tracked prompts, 1,500,000 crawl credits, unlimited credits per user, and 1 included user.


claim: Ahrefs charges additional users at $40/mo on Lite, $60/mo on Standard, $80/mo on Advanced, and $100/mo on Enterprise.


claim: Semrush SEO Classic lists Pro at $117.33/mo billed annually instead of $139 monthly.

source_title: Plans & Pricing - Semrush

methodology: Semrush official pricing page scraped with Firecrawl on May 10, 2026.


claim: Semrush SEO Classic lists Guru at $208.33/mo billed annually instead of $249 monthly.


claim: Semrush SEO Classic lists Business at $416.66/mo billed annually instead of $499 monthly.


claim: Semrush Pro includes up to 5 websites to monitor, keyword research tools, competitor analysis tools, Position Tracking, Backlinks, Site Audit, and MCP access.


claim: Semrush Guru includes up to 15 websites to monitor plus historical data, multi-location and device data, and content optimization tools.


metric_category: ratio

claim: Semrush Business includes up to 40 websites to monitor plus Share of Voice, extended limits, API access, and migration from third-party tools.


claim: Semrush compare-plan details list daily Position Tracking keywords at 500 for Pro, 1,500 for Guru, and 5,000 for Business.


claim: Semrush pricing lists Additional Users starting at $45/mo and Lead Generation at $90/mo as add-ons.


claim: Moz Pro lists Standard at $99/mo monthly and $79/mo when paid yearly.

source_title: Moz Pro Pricing - Moz

methodology: Moz official Moz Pro pricing page scraped with Firecrawl on May 10, 2026.


claim: Moz Pro lists Medium at $179/mo monthly and $143/mo when paid yearly.


claim: Moz Pro lists Large at $299/mo monthly and $239/mo when paid yearly.


claim: Moz says yearly billing saves 20%.


claim: Moz lists an entry-level starter solution at $49/month for individuals managing a single website.


claim: Moz Standard includes 1 user, 3 tracked sites, 300 tracked keywords per month, 400K pages crawled per month, AI Overviews by Keyword, and 2 AI Content Briefs per month.


claim: Moz Medium includes 2 users, 10 tracked sites, 1,500 tracked keywords per month, 2M pages crawled per month, 2 AI Visibility Dashboards, 100 tracked prompts, and 10 AI Content Briefs per month.


claim: Moz Large includes 3 users, 25 tracked sites, 3,000 tracked keywords per month, 5M pages crawled per month, 4 AI Visibility Dashboards, 200 tracked prompts, and 50 AI Content Briefs per month.


claim: Screaming Frog SEO Spider has a free version with a 500 URL crawl limit.

source_title: Pricing - Screaming Frog

methodology: Screaming Frog official SEO Spider pricing page scraped with Firecrawl on May 10, 2026.


claim: Screaming Frog SEO Spider paid version has an unlimited crawl limit, with the maximum dependent on allocated memory and storage.


claim: Screaming Frog SEO Spider licences last 1 year before renewal is required.


claim: Screaming Frog SEO Spider pricing is €245 per licence per year for 1 to 4 licences.


claim: Screaming Frog SEO Spider pricing is €235 per licence per year for 5 to 9 licences.


claim: Screaming Frog SEO Spider pricing is €219 per licence per year for 10 to 19 licences.


claim: Screaming Frog SEO Spider pricing is €209 per licence per year for 20 or more licences.


claim: SE Ranking says annual billing saves 20%.

source_title: SE Ranking Pricing Plans

methodology: SE Ranking official pricing page scraped with Firecrawl on May 10, 2026.


claim: SE Ranking lists Core at $103.20/mo with annual billing and $129/mo on the pricing page.


claim: SE Ranking lists Growth at $223.20/mo with annual billing and $279/mo on the pricing page.


claim: SE Ranking Enterprise is custom with flexible terms, custom limits and pricing, full API, and advanced integrations.


claim: SE Ranking Core includes 10 projects, 1 manager seat, 2k keywords, 100 prompts to track daily, 5 domains in GEO research, 250k pages per month in audit, and 25K API credits.


claim: SE Ranking Growth includes 30 projects, 3 manager seats, 5k keywords, 250 prompts to track daily, 15 domains in GEO research, 2M pages per month in audit, and 100K API credits.


claim: SE Ranking lists extra manager seats from $16.


claim: SE Ranking lists extra keywords from $22.40 on Core and from $32 on Growth.


claim: Surfer lists Discovery at $49/month billed yearly.

source_title: Surfer Pricing

methodology: Surfer official pricing page scraped with Firecrawl on May 10, 2026.


claim: Surfer lists Standard at $99/month billed yearly.


claim: Surfer lists Pro at $182/month billed yearly.


claim: Surfer lists Peace of Mind at $299/month billed yearly.


claim: Surfer lists Enterprise at $999/month with tailored packages.


claim: Surfer Discovery includes creating or optimizing 120 documents and tracking 10 pages.


claim: Surfer Standard includes creating or optimizing 360 documents and tracking 25 AI prompts refreshed weekly.


claim: Surfer Pro includes tracking 50 AI prompts refreshed daily and 5 brand workspaces.


claim: Surfer Peace of Mind includes tracking 100 AI prompts refreshed daily and 10 team seats.


claim: Serpstat says annual billing saves up to 27%.

source_title: Plans & Pricing - Serpstat

methodology: Serpstat official pricing page scraped with Firecrawl on May 10, 2026.


claim: Serpstat lists Individual at $50/mo, Team at $100/mo, Team x2 at $169/mo, and Agency at $410/mo.


claim: Serpstat Individual includes 5 projects, 100 searches per day, 10,000 keyword position checks, 30,000 pages to audit, and 50,000 export rows.


claim: Serpstat Team includes unlimited projects, 500 searches per day, 150,000 pages to audit, and 250,000 export rows.


claim: Serpstat Team x2 includes unlimited projects, 1,000 searches per day, 100,000 keyword position checks, 300,000 pages to audit, and 500,000 export rows.


claim: Serpstat Agency includes unlimited projects, 5,000 searches per day, 500,000 keyword position checks, 1,500,000 pages to audit per month, and 2,500,000 export rows per month.


claim: Serpstat Team and Team x2 access includes API, ChatGPT and Claude MCP integration, AI Overview Brand Opportunities Report, share access, AI tools, batch analysis, scheduled reports, and invoice billing.


claim: Mangools says annual billing saves about 35%.

source_title: Plans & Pricing - Mangools

methodology: Mangools official plans and pricing page scraped with Firecrawl on May 10, 2026.

caveat: The Firecrawl extraction removed decimal points from the monthly display, so the brief uses official annual totals and savings rather than inferred monthly prices.


claim: Mangools Basic annual billing shows €452.40 per year after a €279.60 saving.

caveat: Use annual total only; do not infer the monthly price from extracted text.


claim: Mangools Premium annual billing shows €632.40 per year after a €339.60 saving.


claim: Mangools Agency annual billing shows €1,172.40 per year after a €519.60 saving.


claim: Mangools Basic includes 100 keyword research requests per 24 hours, 200 rank tracking keywords, 100k backlinks per month, and 20 site analysis requests per 24 hours.


claim: Mangools Premium includes 500 keyword research requests per 24 hours, 700 rank tracking keywords, 500k backlinks per month, and 70 site analysis requests per 24 hours.


claim: Mangools Agency includes 1.2k keyword research requests per 24 hours, 1.5k rank tracking keywords, 1.2M backlinks per month, and 150 site analysis requests per 24 hours.


claim: Mangools offers a 48-hour money back guarantee.