metric_category: benchmark

claim: Wistia says its 2026 webinar benchmarks are based on a survey of more than 900 professionals, webinars hosted with Wistia software, and its annual State of Video Report.

source_title: 2026 Industry Benchmarks for Your Webinar Analytics

source_quality: strong

methodology: Wistia 2026 webinar benchmark article, scraped with Firecrawl on May 10, 2026.

caveat: Vendor benchmark based partly on Wistia-hosted events.


claim: Wistia reports that webinars ranked as the second most impactful type of video content among marketers in its 2026 benchmark article.

caveat: Rank is from Wistia's video marketing source pool.


claim: Wistia reports that 72% of marketers host webinars to engage customers and prospects.

caveat: Survey benchmark from Wistia's marketer sample.


claim: Wistia reports that 70% of marketers use webinars to generate new leads.


claim: Wistia reports that 36% of marketers use webinars to improve customer retention.


metric_category: activation

claim: Wistia reports that 32% of marketers use webinars to increase product adoption.


claim: Wistia reports that 32% of marketers use webinars to boost brand awareness.


claim: Wistia reports that 28% of marketers use webinars to demonstrate industry expertise.


claim: Wistia reports that thought leadership is the most common webinar format in its 2026 benchmark set at 58%.

caveat: Format mix reflects Wistia's benchmark source pool.


claim: Wistia reports that 56% of marketers host product demo webinars.


claim: Wistia reports that 49% of marketers host online training or coaching webinars.


claim: Wistia reports that 40% of marketers host panel discussion webinars.


claim: Wistia reports that more than 40% of webinar-hosting marketers run at least one webinar per month.

caveat: Cadence benchmark from Wistia's marketer sample.


claim: Wistia reports that 13% of webinar-hosting marketers run webinars weekly.


claim: Wistia reports that 31% of webinar-hosting marketers run monthly webinar sessions.


claim: Wistia reports that 16% of webinar-hosting marketers run webinars quarterly.


claim: Wistia reports that 24% of marketers in its benchmark set do not host webinars.


claim: Wistia reports that 43% of companies spent less than $1,000 on webinars in 2025.

caveat: Budget benchmark from Wistia's source pool.


claim: Wistia reports that 35% of companies budgeted between $1,000 and $10,000 for webinars in 2025.


claim: Wistia reports that 13% of companies spent between $10,000 and $30,000 on webinars in 2025.


claim: Wistia reports that 9% of companies allocated $30,000 or more to webinars in 2025.


claim: Wistia reports that about 40% of registrants for Wistia-hosted webinars actually attend live.

caveat: Platform attendance benchmark from Wistia-hosted webinars.


claim: Wistia reports that one third of webinars are still generating plays three months after the live event.

caveat: Platform replay benchmark from Wistia-hosted webinars.


claim: Wistia reports that 60% of marketers turn webinars into on-demand recordings hosted on landing pages.


claim: Wistia reports that nearly 90% of marketers repurpose webinar content into blog posts, social clips, email campaigns and other formats.


claim: ON24 reports that the average webinar on its platform reached 239 attendees in 2025, up 11% year over year.

source_title: Webinar Benchmarks 2025: Key Takeaways

methodology: ON24 2026 Digital Engagement Benchmarks summary, scraped with Firecrawl on May 10, 2026.

caveat: First-party ON24 platform benchmark.


metric_category: conversion

claim: ON24 reports that the average webinar registration-to-attendee conversion rate was 60% in 2025.


claim: ON24 reports that average webinar engagement duration was 49 minutes in 2025.


claim: ON24 reports that Q4 2025 averaged 254 attendees per webinar, compared with 219 the previous year.


claim: ON24 reports that 67% of attendees joined webinars live in 2025.


claim: ON24 reports that 43% of attendees chose on-demand webinars in 2025.


claim: ON24 reports that the on-demand attendee share rose by 1 percentage point each year from 2022 through 2025.


claim: ON24 reports that demo bookings rose 73% in 2025 as buyers used webinars as purchase-decision content.


claim: ON24 reports a 49% increase in engagement with all calls to action per attendee in 2025.


claim: ON24 reports an 18% increase in webinar channel engagement reactions per attendee in 2025.


claim: ON24 reports a 4x increase in meeting bookings during webinars in 2025.


claim: ON24 reports a 51% increase in live chat with sales teams during webinars in 2025.


claim: ON24 reports that content hubs saw average demo requests rise 73% in 2025.


claim: ON24 reports that each content hub powered by ON24 saw an average 43% increase in pricing quote requests in 2025.


claim: ON24 reports that poll responses averaged 150 per webinar in 2025.


claim: ON24 reports that webinars averaged 101 resource downloads per webinar in 2025.


claim: ON24 reports that webinars averaged 69 certifications per webinar in 2025.


claim: ON24 reports that webinars averaged 52 reactions per webinar in 2025.


claim: ON24 reports that webinars averaged 19 survey responses per webinar in 2025.


claim: ON24 reports that the average number of interactions per webinar attendee was 1.8 in 2025.


claim: MarketingCharts reports that ON24 webinars generated 239 attendees per virtual event in 2025, up 11% year over year.

source_title: Webinars Generated More Engagement Last Year

source_quality: medium

methodology: MarketingCharts summary of ON24 2026 Digital Engagement Benchmarks, scraped with Firecrawl on May 10, 2026.

caveat: Secondary summary of ON24 data.


claim: MarketingCharts reports that ON24 webinar engagements per webinar jumped 18% year over year in 2025.


claim: MarketingCharts reports that reactions per ON24 webinar increased 43% year over year in 2025.


claim: MarketingCharts reports that certifications per ON24 webinar increased 32% year over year in 2025.


claim: MarketingCharts reports that ON24 resource downloads per webinar increased 11% year over year to 101 in 2025.


claim: MarketingCharts reports that average interactions per ON24 webinar attendee increased 7% year over year to 1.8 in 2025.


claim: MarketingCharts reports that 43% of ON24 webinar attendees joined on demand in 2025, down from 45% in 2024.


claim: MarketingCharts reports that ON24 registration-to-attendee conversion rose to 60% in 2025, up from 57% in 2024 and 56% in 2023.


claim: TwentyThree reports that 68% of organizations repurpose webinars into clips, articles, social media content or other formats.

source_title: State of Webinars 2026

methodology: TwentyThree 2026 report landing page, scraped with Firecrawl on May 10, 2026.

caveat: Public landing page exposes selected findings from a gated report.


claim: TwentyThree reports that only 48% of organizations integrate webinar data into their marketing stack.


claim: Contrast reports that Tuesday webinars had a 49.71% live attendance rate in its 2026 data.

source_title: Webinar Statistics 2026: 60 Stats You Need to Know

methodology: Contrast 2026 webinar statistics article, scraped with Firecrawl on May 10, 2026.

caveat: Vendor benchmark; compare against your own audience and timezone.


metric_category: ratio

claim: Contrast reports that Monday webinars had a 53.26% raw live attendance rate, but attracted fewer registrations than Tuesday webinars.

caveat: Raw attendance rate should not be read without registration volume.


claim: Contrast reports that Friday webinars had a 52.02% raw live attendance rate, but attracted fewer registrations than Tuesday webinars.


claim: Contrast reports that webinars at 2pm had the highest average attendance rate at 55%.

caveat: Timezone and audience mix affect this benchmark.


claim: Contrast reports that webinars at 11am had a 50% average attendance rate.


claim: Contrast reports that webinars at 10am had a 49% average attendance rate.


claim: Contrast reports that January had the highest average live webinar attendance rate at 51%.

caveat: Seasonality varies by market and audience.


claim: Contrast reports that March and April both had 50% average live webinar attendance rates.


claim: Contrast reports that 90-minute webinars had the highest live attendance rate at 67% in its duration comparison.

caveat: Longer duration may select for more committed registrants.


claim: Contrast reports that 45-minute webinars had a 49% live attendance rate in its duration comparison.

caveat: Duration benchmarks should be tested by topic depth and audience seniority.


claim: Contrast reports that 60-minute webinars had a 47% live attendance rate in its duration comparison.


claim: Contrast reports that 30-minute webinars had a 44% live attendance rate in its duration comparison.


claim: Contrast reports that the average completion rate for a 60-minute webinar is 37%.

caveat: Completion rate benchmark from Contrast's 2026 article.


claim: Contrast reports that average live webinar attendance is approximately 44% to 50%, depending on day and time.

caveat: FAQ benchmark from a vendor article.


claim: Contrast reports that webinars with fewer than 100 registrants consistently have 6% higher attendance rates.

caveat: Smaller events can have different audience qualification than larger webinars.


claim: Contrast reports that Thursday webinars attract about 8% more registrants than Tuesday webinars.

caveat: Registration volume and attendance rate should be interpreted together.


claim: Contrast reports that 42% of all webinar views come from on-demand replay.

caveat: Replay share varies by promotion cadence and audience time zones.


claim: Contrast reports that the average webinar attracts 128 registrants.

caveat: Vendor benchmark from Contrast's source pool.


claim: Contrast reports that the average webinar cost per lead is $72, with a range from $45 to $98.

caveat: Contrast attributes this cost-per-lead claim to VisitorQueue, so treat it as secondary cost context.


claim: Contrast reports that top-performing hosts using a 3-step reminder sequence see 27% higher live attendance rates.

caveat: Vendor benchmark; reminder performance depends on list quality and audience intent.


claim: Contrast reports that educational sessions generate 53% more ROI than product demo webinars in its 2026 survey of 524 B2B marketers.

caveat: Survey benchmark from a webinar software vendor.


claim: Contrast reports that 91% of B2B professionals name webinars as their favorite content format.

caveat: Vendor article claim; use as directional demand signal.


claim: Contrast reports that nearly 63% of B2B professionals make purchase decisions after attending a webinar.

caveat: Vendor article claim; use as directional buyer-behavior signal.


claim: Digital Applied reports that the median live registration-to-attend rate across roughly 12,400 B2B webinars was 41.6%.

source_title: Webinar Statistics 2026: Attendance and Conversion Data

methodology: Digital Applied 2026 webinar benchmark aggregator, scraped with Firecrawl on May 10, 2026.

caveat: Aggregator benchmark that cites several source pools; treat as directional.


claim: Digital Applied reports that mean live registration-to-attend rate was 46.2% and the bottom-quartile cutoff was 28.4%.


claim: Digital Applied reports that replay-only converters account for 58% of total webinar pipeline.

caveat: Aggregator benchmark; useful for directional replay economics, not a neutral market average.


metric_category: revenue

claim: Digital Applied reports that webinar-sourced revenue represented 8.4% of total marketing-sourced ARR for B2B SaaS programs.

caveat: Aggregator benchmark; use as directional B2B SaaS context.


claim: Digital Applied reports that webinar-influenced revenue represented 27.6% of total closed-won ARR under any-touch attribution.


claim: Digital Applied reports that attendee accounts closed 18% faster than comparable non-attendee accounts.

caveat: Aggregator benchmark; use as directional pipeline-influence context.


claim: Digital Applied reports that average deal size for attendee accounts was 14% larger than for comparable non-attendee accounts.


claim: Digital Applied reports that 35-to-45-minute webinars held 73% audience retention in its duration table.

caveat: Aggregator benchmark; contrast with Contrast's duration findings before making format decisions.


claim: Digital Applied reports that 50-to-60-minute webinars held 51% audience retention in its duration table.


claim: Digital Applied reports that Tuesday and Wednesday 11am ET webinars deliver a 19% lift in registration-to-attend rate.

caveat: Aggregator benchmark; timezone and audience mix matter.


claim: Digital Applied reports that owned email lists drive 71% of webinar registrations on average.

caveat: Aggregator benchmark; channel mix varies by list maturity and brand reach.


claim: Digital Applied reports that LinkedIn accounts for 14% of webinar registrations on average.

caveat: Aggregator benchmark; channel mix varies by audience and promotion budget.


claim: Digital Applied reports that partner co-marketing accounts for 8% of webinar registrations on average.

caveat: Aggregator benchmark; partner audience fit strongly affects results.


claim: Digital Applied reports that LinkedIn paid promotion averages $42 per webinar registrant for senior B2B audiences.

caveat: Aggregator cost benchmark; paid costs change by segment, region and bidding pressure.


metric_category: channel

claim: Digital Applied reports that paid search averages $78 per webinar registrant for the same senior B2B intent profile.


claim: Digital Applied reports that programmatic paid media averages $96 per webinar registrant for the same senior B2B intent profile.


claim: Digital Applied reports that mid-market B2B webinars cost $4,200 to $12,400 fully loaded.

caveat: Aggregator cost range includes talent, production, promotion and platform components.


claim: Digital Applied reports that blended cost per attended webinar attendee ranges from $34 to $87.

caveat: Aggregator cost range; real cost depends on paid promotion and production complexity.


metric_category: payback

claim: Digital Applied reports that average payback periods for ICP-aligned webinar topics are 6 to 9 months when replay-sourced pipeline is included.

caveat: Aggregator payback range; treat as directional planning guidance.


claim: Digital Applied reports that mid-market standard webinars cost $4,200 to $8,800 per session.

caveat: Aggregator cost range; use for budget planning, not procurement.


claim: Digital Applied reports that mid-market webinars with paid promotion cost $9,400 to $12,400 per session.


claim: Digital Applied reports that enterprise webinar programs with analysts or custom production cost $18,000 to $35,000 or more per session.