AI TOOLS · 2026
The AI tools I actually use
I'm a marketer, not an engineer. But I use AI tools every day to build faster and think more clearly. This page reflects what I actually reach for — not a vendor list, not sponsored recommendations.
One note: I don't lock in to a single model or version. Each one has strengths in different scenarios, and the landscape shifts fast. I keep testing what's available and use whatever fits the task.
CODING
For Building & Automation
OpenCode
My primary coding environment. An AI-native terminal agent that handles complex multi-step tasks — from writing features to debugging. I use it to build internal tools, web apps, and automations without being a software engineer.
GitHub Copilot
In-editor AI assistance for autocompletion and quick code suggestions. Useful as a layer on top of the main coding workflow.
Claude
Strong at reasoning through complex logic, reviewing code structure, and writing longer scripts. I reach for it when a task needs careful thinking rather than fast output.
RESEARCH
For Research & Analysis
Perplexity
My go-to for quick research with cited sources. Faster than a search engine for competitive analysis, market sizing, and validating ideas. The source citations matter a lot.
Gemini
Useful for research tied to Google's ecosystem — GA4 analysis, Ads data, and document-heavy tasks. Good at handling long contexts without losing coherence.
ChatGPT
Reliable for brainstorming, thinking through strategy, and generating structured outlines. I use it as a thinking partner rather than a production tool.
CONTENT & COPY
For Writing & Marketing Work
Claude
The model I trust most for long-form writing. Holds a consistent voice across a full document and avoids the generic patterns that make AI content obvious.
ChatGPT
Good for rapid iterations — ad copy variants, email subject lines, short-form drafts. Fast when I need volume to test from.
Gemini
Useful for content work that connects back to Google Search or Ads context — thinking about what users are actually searching and how to structure content around that.
THE APPROACH
Tools change. Versions deprecate. What stays constant is knowing how to apply them to real marketing problems. If you want someone who keeps up with what's actually working — not someone who learned one tool and stopped there — let's talk.
Let's Talk