The Dev-Marketer Log.
A collection of thoughts on bridging the gap between performance marketing and software engineering in the age of AI.
AI Referral Traffic Benchmarks 2026: ChatGPT, Claude, Gemini
AI referral traffic benchmarks for 2026, with Trakkr market data, Seer AI Overview CTR data, and live Konabayev PostHog source data.
Customer Onboarding Statistics 2026: Time-to-Value and Activation
Source-backed customer onboarding statistics for 2026 covering time-to-value, activation, automation, AI, churn and onboarding operations.
B2B Customer Retention Statistics 2026: NRR, GRR and Churn
Source-backed B2B customer retention statistics for 2026 covering SaaS NRR, GRR, churn, expansion revenue, win-back and customer success benchmarks.
Browser Extension Monetization Statistics 2026: Free vs Paid
Source-backed browser extension monetization statistics for 2026 covering free vs paid models, subscriptions, affiliate rules and revenue caveats.
Free Trial Conversion Statistics 2026: SaaS Benchmarks by Industry
Source-backed free trial conversion statistics for 2026 covering SaaS free-to-paid, freemium, credit-card trials, activation and trial-length benchmarks.
B2B Influencer Marketing Statistics 2026: ROI and Channel Mix
Source-backed B2B influencer marketing statistics for 2026 covering creator trust, ROI measurement, budgets, content formats and channel mix.
Sales Enablement Statistics 2026: Adoption, AI and ROI
Source-backed sales enablement statistics for 2026 covering AI, platforms, content, training, coaching, productivity and ROI signals.
AI Code Assistant Statistics 2026: Copilot, Cursor and Claude Code
Source-backed 2026 AI code assistant statistics on developer adoption, Copilot, Cursor, Claude Code, agents, productivity, trust and risk.
Referral Marketing Statistics 2026: Cost per Lead and LTV
Source-backed 2026 referral marketing statistics on conversion, CPL, LTV, CAC, loyalty, B2B SaaS and referral benchmarks.
ABM Statistics 2026: ROI, Pipeline and Buying Groups
Source-backed 2026 ABM statistics on buying groups, pipeline conversion, ROI, AI adoption, advertising and measurement.
AI Marketing Tool Adoption Statistics 2026: Usage, ROI and Governance
Source-backed 2026 AI marketing adoption statistics for usage, ROI, productivity, governance, creative workflows, and AI agent scaling.
B2B Cold Calling Statistics 2026: Connect Rates and Meetings
Source-backed 2026 B2B cold calling statistics on success rates, connect rates, call attempts, meeting conversion, timing, AI and ROI.
B2B Marketing Budget Benchmarks 2026: Spend Ranges and Allocation
Source-backed 2026 B2B marketing budget benchmarks by revenue share, company stage, digital allocation, paid media, and planning model.
