The Regional Marketing Log.
Practical lessons from regional campaigns and the systems built behind them.
Original research and build notes
Start with work you can inspect: a bounded experiment, recorded link observations, or a documented implementation. Survey compilations elsewhere in this blog summarize external research; they are not surveys conducted by this site.
- Four-run crawler experiment
Inputs, outputs, costs and timeout limits for the author's crawler and a local Firecrawl route. A small test, not a universal product ranking.
- Six-page backlink attribute audit
Recorded Apify and GitHub link attributes, with downloadable observations and limits on what they establish about SEO value.
- Building a source-backed LLM publication
A practical case study in versioned records, evidence states and corrections, with links to the public implementation.
How to evaluate the evidence · Ownership, affiliate links and sponsorships
Article Extraction Test Dataset: 24 HTML Acceptance Cases
Test article extraction with 24 original HTML fixtures, explicit expected text, CSV and JSON downloads, and reproducible checks for missing or noisy content.
Competitor Pricing Page Monitoring: Changes You Can Verify
Build a competitor pricing page monitoring workflow with comparable snapshots, a fictional worked diff, review rules and an actionable change log.
CRM CSV Migration Checklist: Mapping, Duplicates and Sign-Off
Plan a CRM CSV migration with an identity map, duplicate rules, reconciliation examples and acceptance tests before switching your sales team over.
CRM Deduplication Test Dataset: 24 Fictional Record Pairs
Check CRM duplicate rules with 24 fictional record pairs, explicit review labels, downloadable CSV and JSON, and tests for unsafe matching shortcuts.
Email Platform Migration Checklist: Preserve Suppressions
Move marketing email platforms with a portable suppression ledger, status-mapping examples and pre-send checks for contacts, forms and automations.
Rank Tracking Budget Worksheet: Keywords, Locations and Cost
Calculate a rank-tracking workload across keywords, locations and devices, then compare billing units, add-ons and payment timing with a worked example.
SEO Report QA: Check the Numbers Before Client Delivery
Audit an SEO client report with source, scope, arithmetic and outcome checks. Use a worked example and acceptance worksheet before approving delivery.
Video Transcript Knowledge Base: Timestamps, Search and QA
Build a searchable video transcript knowledge base with normalized timestamps, track provenance, a completed synthetic example and answer checks.
Website Change Detection Dataset: 24 Before-and-After Tests
Validate website change alerts with 24 synthetic HTML pairs, explicit change labels, downloadable data, and checks for noise, empty content and failures.
Website Content for RAG: Extraction, Provenance and QA
Prepare website content for RAG with a completed extraction example, source records, rejection rules and checks that preserve tables and qualifications.
CRM First-Year Cost Model: 81 Hypothetical Scenarios
Model CRM seat costs, onboarding, active-user utilization and payment timing with 81 hypothetical scenarios, downloadable data and reproducible code.
Email Marketing Capacity: 192 Authored Send-Allowance Scenarios
Model monthly email marketing capacity with 192 authored scenarios: contact-tier allowances, campaign audiences and automation loads, with explicit assumptions.
Scraping Cost per Usable Record: 36 Authored Scenarios
Calculate scraping cost per accepted record with 36 authored scenarios. Separate subscription bills, credit allocation and explicit quality assumptions.
