About Tugelbay Konabayev

Tugelbay Konabayev is a Senior Digital Marketing Manager with over 10 years of professional experience in performance marketing, SEO, paid advertising, analytics, and conversion rate optimization.

Currently serving as the Head of Marketing at Promise Group, he leads marketing operations across Central Asia, the Caucasus, and Ukraine — managing budgets exceeding $1.5M in total ad spend and generating over 150,000 leads across B2B and B2C verticals.

Before Promise Group, Tugelbay drove measurable growth at Galamat (B2B SaaS, +190% lead generation), Webkassa (e-commerce, +15% sales revenue), and Lukoil. His work has spanned projects in the United States, Europe, the CIS region, and Australia.

He founded and operated his own digital marketing agency, where he built a team from scratch and managed end-to-end operations — providing him with deep expertise in both client-side and agency-side marketing.

Tugelbay is known for integrating AI into marketing workflows. He builds web applications, automation scripts, browser extensions, and custom dashboards using tools like Claude, Cursor, ChatGPT, and Gemini — not as a software engineer, but as a marketer who uses engineering to move faster.