About Tugelbay Konabayev

Tugelbay Konabayev is a Regional B2B Marketing Lead with more than 10 years of experience across B2B technology, SaaS, real estate, performance marketing, SEO, analytics, and agency work.

Across more than 10 years in marketing, he has managed over $1.5M in paid-media budgets. Campaigns he led or managed generated more than 150,000 leads across B2B technology, SaaS, real estate, and other projects.

At Promise Group, he runs marketing across Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia, and Ukraine, coordinating strategy, campaigns, partner programs, events, CRM, and work with sales and Microsoft.

Regional reporting for 2025 recorded 70 campaigns, 6,117 leads, 1,781 MQLs, 63 opportunities, and 19 closed-won deals.

Within his Promise Group role, his recent build work includes launching promisegroup.kz from scratch and designing an AI-assisted lead-qualification workflow that reviewed 2,834 CRM records and produced enriched qualification records and scores for 96 active leads.

Outside his main role, he publishes data tools on Apify, has built 9 browser-extension projects, and runs konabayev.com and About Kazakhstan. Earlier roles include Galamat, Webkassa, Lukoil, remote client consulting, and a digital agency he co-founded.