Konabayev
Tugelbay Konabayev • Regional B2B Marketing Lead

I build B2B pipeline
across six markets.

I lead demand generation, paid media, partner campaigns, and marketing operations — and build the websites, CRM workflows, and data tools behind the work.

10+ Years
Experience
$1.5M+
Paid Media, Career
6
Current Markets
1,781
2025 MQLs
Selected work

Results before tools.

1,781
MQLs in 2025
Promise Group • Regional Demand Generation
  • Regional reporting covered 70 campaigns, 6,117 leads, 1,781 MQLs, and 63 marketing-supported opportunities across six markets.
Demand GenerationPaid MediaSales Coordination
121
Pages launched
Promise Group • Regional Website
  • Built and launched promisegroup.kz from scratch with a 7-country structure, 16 country and service landing pages, and 99/100 Ahrefs Site Health.
WebsiteSEORegional
2,834
CRM records reviewed
Lead Qualification • Sales Workflow
  • Built a workflow that reviewed 2,834 CRM records and enriched and scored all 96 active leads for sales follow-up.
CRMQualificationAutomation
Swipe ->
Builder proof

Tools and products I built.

About
Tugelbay

I lead regional B2B marketing for Promise Group across Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia, and Ukraine.

Across more than 10 years in marketing, I have managed over $1.5M in paid-media budgets. Campaigns I led or managed generated more than 150,000 leads across B2B technology, SaaS, real estate, and other projects.

My work covers demand generation and the systems behind it: paid media, partner campaigns, events, CRM, lead qualification, websites, analytics, and coordination with sales.

BS in Business Management • International Prague University
Based in Almaty, Kazakhstan • Project work up to 20 hours per week

Tugelbay Konabayev

“What I particularly appreciated about Tugelbay was his systematic approach to everything he touched… If you're looking for someone who can bring order to chaos and build scalable marketing systems while keeping the team spirit high, Tugelbay is your man.”

Ilyas Sydykayev · Former CMO, Webkassa

Let's connect.

For senior marketing roles, partnerships, or a defined project, send a short note. I usually reply within 24 hours.