Marketing Workflow Automation
& Internal Tools
Internal Tools · Data Workflows · CRM Automation
I build tools for specific marketing and sales workflows: CRM data processing, lead qualification, reporting, browser extensions, and data collection.
What I Build
Each project starts with the workflow, data source, owner, and expected output. The tool is then scoped to the smallest useful implementation that a team can operate and maintain.
Lead Tracking Dashboards
Real-time visibility into which channels, campaigns, and keywords are driving qualified leads. Connected to GA4, CRM, and ad platforms.
Automation Pipelines
Trigger-based workflows that move data between tools without human intervention. Built on n8n, Zapier, or custom scripts.
CRM Integrations
Connect your ad platforms, landing pages, and CRM so lead data flows automatically — no manual exports, no data loss.
Automated Reporting
Scheduled summaries that combine source data, flag defined changes, and prepare a consistent report for review.
Content Brief Generators
Tools that take a keyword, pull SERP data, and output a structured content brief your team can execute immediately.
Ad Performance Monitors
Alert systems that notify you when a campaign drops below ROAS thresholds or spends anomalously.
Built Around the Workflow
The scope begins with the operational problem, not a list of technologies.
More than 10 years in marketing helps me define the inputs, decisions, and handoffs the tool needs to support. That context is especially useful where campaign data meets CRM and sales follow-up.
Delivery includes ownership, hosting, documentation, and a clear way to check whether the tool is producing the intended result.
Use Cases
Automated lead qualification scoring
Incoming leads scored against ICP criteria automatically. High-score leads routed to sales immediately. Low-score leads enter nurture.
Scheduled marketing report
A repeatable summary combines defined source data, highlights changes, and routes the report to the team for review.
Content brief generator
Enter a keyword, get a structured brief with search intent analysis, competitor outline, and H2 structure. Ready in under 60 seconds.
Ad performance anomaly detection
Get Slack/Telegram alerts when campaigns spend 2x normal or ROAS drops below threshold. No more surprises in the weekly report.
Tools & Stack
Have a Tool in Mind?
Describe the problem you're trying to solve — not the solution. I'll tell you whether it's buildable, how long it'll take, and what it'll cost.
Let's Talk About Your Problem→