PPC & Paid Social Advertising
Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads
Full-cycle paid advertising management — from account audit and campaign structure to launch, optimization, and scale. I personally manage every account. No delegation to juniors.
What I Do
I manage full paid advertising cycles — from the initial account audit to daily optimization and monthly scaling decisions. Every campaign I run is structured around one question:what's the cost per real business outcome?
Platforms
- ▸ Google Search & Display
- ▸ Google Shopping & Performance Max
- ▸ Meta Ads (Facebook & Instagram)
- ▸ TikTok Ads
- ▸ LinkedIn Ads
Focus Metrics
- ▸ ROAS (Return on Ad Spend)
- ▸ CPA (Cost Per Acquisition)
- ▸ Lead quality score
- ▸ Conversion rate by channel
- ▸ Revenue attributed to paid
2025 Regional Reporting
Regional reporting across 6 markets recorded 6,117 leads and 1,781 MQLs, with measurement tied to CRM opportunities and sales follow-up.
Marketing-qualified demand was tracked through CRM opportunities instead of being reported only as clicks or form fills.
Sales closed 19 deals from the 2025 opportunity set, keeping campaign reporting connected to commercial outcomes.
How It Works
Review existing account structure, tracking, and spend history.
Rebuild campaigns with clean hierarchy and proper conversion tracking.
Deploy campaigns with conservative budgets and controlled testing.
Weekly bid adjustments, negative keywords, creative iteration.
Increase spend on proven winners. Document what works.
What You Get
Who It's For
SMBs and mid-market companies spending $1,000–$30,000/month on paid ads, who are tired of agency black boxes and want an expert who understands their business.
Ready to Fix Your Paid Ads?
Tell me your current budget, platforms, and what's not working. I'll review your account and tell you exactly what I'd change.
Get a Free Account Audit→