Articles about B2B
6 articles covering b2b — guides, tools, comparisons, and strategies.
B2B Cold Calling Statistics 2026: Success, Connect & Meeting Rates
B2B cold calling statistics for 2026: success, connect and meeting rates from Cognism, Belkins, Nooks and HubSpot, with report-scope notes for Orum.
Marketing Mix Modeling (MMM) for B2B Companies
Evaluate B2B Marketing Mix Modeling with clear data requirements, cost questions, validation checks and limits on causal and revenue claims.
B2B Multi-Touch Attribution: Limits and a Better Model
A practical guide to B2B multi-touch attribution, where models break, what data to trust, and how to combine attribution with experiments and pipeline evidence.
PPC vs SEO for B2B Startups: Costs and Decision Framework
Choose PPC, SEO or a combined plan using buyer demand, full acquisition costs and mature cohorts. Includes fictional CAC models and practical decision criteria.
A Technical SEO Checklist for B2B SaaS Websites
Ensure your B2B SaaS website is built on a solid foundation. Follow this comprehensive technical SEO checklist for better indexation and higher rankings.
B2B Cold Email Strategy: Deliverability, Replies and Measurement
Build a B2B cold email sequence with verified research, clear reply-rate denominators, sender checks, useful examples and explicit stop conditions.