Articles about Marketing
9 articles covering marketing — guides, tools, comparisons, and strategies.
Why Multi-Touch Attribution Fails in B2B (And Alternatives)
Multi-touch attribution promises full-funnel visibility but breaks down in B2B. Learn why MTA fails with long sales cycles and buying committees.
Marketing Consultant: Role, Cost, and Value
Clear breakdown of what a marketing consultant actually does, what they charge, and whether hiring one makes sense for your business in 2026.
Best SEO Software for Agencies in 2026: 8 Tools Tested
Best SEO software for agencies in 2026 compared by features, white-label options, client reporting, pricing, and scalability.
Marketing Audit: Find and Fix Problems (2026)
A practical marketing audit framework — what to review, which data to pull, how to prioritize findings, and what a real audit deliverable looks like.
Gemini vs ChatGPT: Honest Comparison for Marketers in 2026
Gemini vs ChatGPT tested on 10 real marketing tasks. Honest comparison of capabilities, pricing, and when to use each — or both — as a marketer.
Best AI Tools for Marketing in 2026 (Organized by Use Case)
The best AI tools for marketing in 2026 — organized by use case, with pricing tiers, honest time-saving assessments, and a budget stack for every team size.
What Is a Fractional CMO? Roles, Costs, and When to Hire One
What a fractional CMO actually does, what they cost ($5k-$20k/mo), how they differ from agencies and full-time hires, and when hiring one makes sense.
Digital Marketing Consultant: Role and Pricing
What a digital marketing consultant actually does, how they differ from agencies and in-house marketers, realistic pricing ($75-$300/hr), and when to hire one.
Demand Generation: Strategy and Metrics 2026
Demand generation explained — how it differs from lead gen, which channels work, what metrics matter, and how to drive pipeline.