Articles about Marketing Automation
5 articles covering marketing automation — guides, tools, comparisons, and strategies.
Marketing Automation Statistics 2026: Adoption and SaaS Waste
Fourteen source-bounded statistics on martech utilization and AI use cases, plus enterprise SaaS comparisons on waste, ownership and pricing risk.
Drip Campaigns: Build, Measure and Improve Email Sequences
Design drip campaigns with clear entry and exit rules, practical sequence examples, reliable conversion denominators and an automation test checklist.
10 ActiveCampaign Alternatives: Workflows and Switching Costs
Evaluate ten ActiveCampaign alternatives with automation tests, contact and send budgets, CRM requirements, and a migration plan that preserves permissions.
Vibe Coding for Marketers: Scope, Test and Maintain AI Code
Build a bounded marketing prototype with AI: define inputs, test outputs, protect credentials, estimate operating costs and plan a reliable handoff.
Marketing Automation Consultant: Scope, Cost, and Hiring Guide
What a B2B marketing automation consultant should deliver, how to compare project cost, when to hire a platform specialist, and what belongs in the contract.