Articles about Marketing Strategy
31 articles covering marketing strategy — guides, tools, comparisons, and strategies.
![50+ B2B Marketing Benchmarks for 2026 [Data Report]](/_astro/b2b-marketing-benchmarks-2026.DCk7h65w_Z7IJC.webp)
50+ B2B Marketing Benchmarks for 2026 [Data Report]
B2B marketing benchmarks for 2026: conversion rates, email metrics, CAC/LTV ratios, content ROI, PPC costs, and SEO performance.
Affiliate Marketing for Beginners: Start Here
Step-by-step guide to affiliate marketing — how it works, how to pick a niche, find programs, create content, and build income. Honest about what it takes.
B2B Content Marketing: Strategy and Channels
B2B content marketing guide — what works in 2026, content by funnel stage, distribution channels, and how to measure pipeline ROI.
Brand Strategy: Build One That Drives Revenue
Practical guide to brand strategy — positioning, messaging, identity, voice, and measurement. How to build a brand that supports growth, with real examples.
Competitive Analysis: Frameworks and Templates
Competitive analysis guide with SWOT, Porter's Five Forces, and practical frameworks. Research competitors, find gaps, and build strategy.
Copywriting: Formulas and Techniques (2026)
Proven copywriting formulas (AIDA, PAS, BAB), headline techniques, CTA examples, and landing page copy. Write persuasive copy that converts.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide — stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Customer Retention: Strategies and Metrics
Customer retention guide — proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value — simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Data-Driven Marketing: Evidence Over Gut Feel
Data-driven marketing guide — what data to collect, tools to use, how to build dashboards, and turn insights into higher ROI.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy — audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide — strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Market Segmentation: Types, Methods, Examples
Market segmentation guide — demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.