Articles about Marketing Strategy
29 articles covering marketing strategy — guides, tools, comparisons, and strategies.
Latest B2B Marketing Benchmarks 2026: CAC, ROI, Conversion Stats
Latest B2B marketing benchmarks for 2026: conversion rates, CAC, SEO ROI, email, PPC, content and SaaS metrics with source notes and downloadable CSV.
Affiliate Marketing for Beginners: Software and B2B Playbook
Beginner guide to software and B2B affiliate marketing: niche choice, programs, content, tracking, disclosure, and realistic revenue timelines.
![B2B Content Marketing: What Actually Works in 2026 [With Data]](/_astro/b2b-content-marketing.V8NHe0gf_Z1Utr0t.webp)
B2B Content Marketing: What Actually Works in 2026 [With Data]
B2B content marketing with data: what works in 2026, content by funnel stage (TOFU/MOFU/BOFU), distribution channels, and how to measure pipeline ROI.
Brand Strategy: Build One That Drives Revenue
Practical guide to brand strategy: positioning, messaging, identity, voice, and measurement. How to build a brand that supports growth, with real examples.
Competitive Analysis: Frameworks and Templates
Competitive analysis guide with SWOT, Porter's Five Forces, and practical frameworks. Research competitors, find gaps, and build strategy.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Customer retention guide: proven strategies, key metrics (churn rate, CLV, NPS), tools, and why retention beats acquisition.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed: goals, budget, channels, timeline, and KPIs. Free template and real examples included.
Marketing ROI: Calculate and Improve It (2026)
Marketing ROI guide with formulas, benchmarks by channel, and how to prove marketing's revenue impact. Templates and tools included.
Product Marketing in 2026: Role, Strategy, Frameworks, and KPIs
Product marketing guide: role vs growth marketing, GTM launch framework, positioning templates, pricing strategy, and 12 KPIs that PMMs actually track.