Articles about Marketing Strategy
30 articles covering marketing strategy — guides, tools, comparisons, and strategies.
AI Agents for Marketing Statistics 2026: Deployment and Barriers
Eleven source-bounded claims from the 2025 Martech for 2026 report, covering AI-agent deployment, autonomy, AI stack changes and data challenges.
Latest B2B Marketing Benchmarks 2026: CAC, ROI, Conversion Stats
B2B conversion, CAC and ROI benchmarks, 2026 budget and buyer-journey data from The CMO Survey and 6sense, with caveats and downloadable tables.
Affiliate Marketing for Beginners: Software and B2B Playbook
Beginner guide to software and B2B affiliate marketing: niche choice, programs, content, tracking, disclosure, and realistic revenue timelines.
![B2B Content Marketing: What Actually Works in 2026 [With Data]](/_astro/b2b-content-marketing.V8NHe0gf_Z1Utr0t.webp)
B2B Content Marketing: What Actually Works in 2026 [With Data]
B2B content marketing with data: what works in 2026, content by funnel stage (TOFU/MOFU/BOFU), distribution channels, and how to measure pipeline ROI.
Brand Strategy: Positioning, Proof and What to Measure
Practical guide to brand strategy: positioning, messaging, identity, voice, and measurement. How to build a brand that supports growth, with real examples.
Competitive Analysis: Evidence, Framework, and Template
A practical competitive analysis method for defining the decision, collecting source-locked evidence, comparing alternatives, and keeping findings current.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide: stages, touchpoints, evidence templates, tool checks, and illustrative examples. Build maps that drive decisions.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Customer Retention: Strategies and Metrics
Measure customer retention with clear cohorts, contribution and churn definitions. Includes practical interventions and explicitly fictional calculations.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy: audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide: strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Market Segmentation: Types, Methods, Examples
Market segmentation guide: demographic, psychographic, behavioral, and geographic methods with research templates and clearly labeled examples.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed: goals, budget, channels, timeline, and KPIs. Reusable template and clearly fictional planning examples included.
Marketing ROI: Formula, Worked Example and Worksheet
Calculate marketing ROI from gross profit and full costs. Compare it with ROAS, test attribution assumptions, and use a downloadable worked example.