Articles about Marketing
9 articles covering marketing — guides, tools, comparisons, and strategies.
B2B Multi-Touch Attribution: Limits and a Better Model
A practical guide to B2B multi-touch attribution, where models break, what data to trust, and how to combine attribution with experiments and pipeline evidence.
Marketing Consultant: Role, Cost, and Value
Clear breakdown of what a marketing consultant actually does, what they charge, and whether hiring one makes sense for your business in 2026.
Best SEO Software for Agencies in 2026: 10 Tools Compared
Best SEO software for agencies in 2026 compared by features, white-label options, client reporting, pricing, and scalability.
Marketing Audit: Find and Fix Problems (2026)
A practical marketing audit framework: what to review, which data to pull, how to prioritize findings, and what a real audit deliverable looks like.
Gemini vs ChatGPT: A 14-Task Marketing Evaluation Guide
A practical Gemini vs ChatGPT comparison with 14 marketing tasks, reusable prompts, evaluation criteria and clear limits on the evidence.
Best AI Tools for Marketing in 2026 (Organized by Use Case)
The best AI tools for marketing in 2026, organized by use case, with pricing tiers, honest time-saving assessments, and a budget stack for every team size.
What Is a Fractional CMO? Roles, Costs, and When to Hire One
What a fractional CMO actually does, what they cost ($5k-$20k/mo), how they differ from agencies and full-time hires, and when hiring one makes sense.
Digital Marketing Consultant: Scope, Fees, and Hiring Guide
How to hire a digital marketing consultant, define a decision-focused scope, compare fees, verify evidence, protect ownership, and evaluate the work.
B2B Demand Generation: Strategy, System, and Metrics
Build a B2B demand generation system around customer evidence, category demand, distribution, capture, sales follow-up, experiments, and pipeline quality.