Articles about Marketing
9 articles covering marketing — guides, tools, comparisons, and strategies.
B2B Multi-Touch Attribution: Limits and a Better Model
A practical guide to B2B multi-touch attribution, where models break, what data to trust, and how to combine attribution with experiments and pipeline evidence.
Marketing Consultant: Role, Cost, and Value
Understand what a marketing consultant does, how to compare quotes and responsibilities, and how to decide whether an engagement fits your business.
SEO Software for Agencies: Client Workflows and Costs
Evaluate agency SEO software with client access tests, research and reporting requirements, dated cost evidence, and a practical procurement worksheet.
Marketing Audit: Find and Fix Problems (2026)
A practical marketing audit framework: what to review, which data to pull, how to prioritize findings, and what a real audit deliverable looks like.
Gemini vs ChatGPT: A 14-Task Marketing Evaluation Guide
A practical Gemini vs ChatGPT comparison with 14 marketing tasks, reusable prompts, evaluation criteria and clear limits on the evidence.
AI Tools for Marketing: Tasks, Costs and Evaluation (2026)
Choose AI marketing tools by task, evidence quality and total cost. Use nine practical workflows, a trial scorecard and a clearly modeled budget.
Fractional CMO: Scope, Cost Model and Hiring Checklist
Evaluate a fractional CMO through decision authority, delivery capacity, comparable quotes and acceptance tests. Includes a hypothetical cost model.
Digital Marketing Consultant: Scope, Fees, and Hiring Guide
How to hire a digital marketing consultant, define a decision-focused scope, compare fees, verify evidence, protect ownership, and evaluate the work.
B2B Demand Generation: Strategy, System, and Metrics
Build a B2B demand generation system around customer evidence, category demand, distribution, capture, sales follow-up, experiments, and pipeline quality.