Articles about Marketing
9 articles covering marketing — guides, tools, comparisons, and strategies.
Why Multi-Touch Attribution Fails in B2B (And Alternatives)
Multi-touch attribution promises full-funnel visibility but breaks down in B2B. Learn why MTA fails with long sales cycles and buying committees.
Marketing Consultant: Role, Cost, and Value
Clear breakdown of what a marketing consultant actually does, what they charge, and whether hiring one makes sense for your business in 2026.
Best SEO Software for Agencies in 2026: 8 Tools Tested
Best SEO software for agencies in 2026 compared by features, white-label options, client reporting, pricing, and scalability.
Marketing Audit: Find and Fix Problems (2026)
A practical marketing audit framework: what to review, which data to pull, how to prioritize findings, and what a real audit deliverable looks like.
Gemini vs ChatGPT (2026): 10 Tasks Tested, Clear Winner
Gemini Advanced vs ChatGPT Plus tested on 10 real marketing tasks. Side-by-side results, pricing ($20/mo each), and when to use which one.
Best AI Tools for Marketing in 2026 (Organized by Use Case)
The best AI tools for marketing in 2026, organized by use case, with pricing tiers, honest time-saving assessments, and a budget stack for every team size.
What Is a Fractional CMO? Roles, Costs, and When to Hire One
What a fractional CMO actually does, what they cost ($5k-$20k/mo), how they differ from agencies and full-time hires, and when hiring one makes sense.
Digital Marketing Consultant: Role and Pricing
What a digital marketing consultant actually does, how they differ from agencies and in-house marketers, realistic pricing ($75-$300/hr), and when to hire one.
Demand Generation: Strategy and Metrics 2026
Demand generation explained: how it differs from lead gen, which channels work, what metrics matter, and how to drive pipeline.