AI & Marketing Audit
Paid Channels · SEO · Funnel · AI Readiness
A structured audit of your marketing operation. I identify exactly where budget is wasted, where manual work can be automated with AI, and what your competitors are doing that is driving their growth. Output: a prioritized action plan with specific fixes — not a generic PDF.
What Is an AI Marketing Audit?
An AI marketing audit is a structured analysis of a company's marketing channels, tech stack, and workflows to identify performance gaps and automation opportunities. Unlike a traditional marketing audit that focuses only on campaign metrics, an AI marketing audit also evaluates where AI tools — LLMs, automation agents, and custom scripts — can replace manual tasks, reduce costs, and accelerate execution.
What the Audit Covers
01 — Paid Channel Efficiency
- ▸ Google Ads account structure, Quality Scores, wasted spend
- ▸ Meta Ads creative fatigue, audience overlap, ROAS by adset
- ▸ LinkedIn Ads bid strategy and audience targeting review
- ▸ Cross-channel attribution and budget allocation logic
02 — SEO & Content Gap
- ▸ Technical SEO: crawlability, Core Web Vitals, indexation issues
- ▸ Content gap analysis vs. top 3 organic competitors
- ▸ Internal linking structure and topical authority score
- ▸ GEO readiness: structured data, AI bot access, extractability
03 — Funnel & Conversion
- ▸ Landing page conversion rates vs. industry benchmarks
- ▸ Lead form friction and drop-off points
- ▸ Email sequence open/click rates and automation logic
- ▸ CRM pipeline velocity and lead scoring accuracy
04 — AI Implementation Readiness
- ▸ Current tech stack mapped against AI automation opportunities
- ▸ Identification of 3–5 manual workflows automatable with AI agents
- ▸ Data quality assessment for LLM-based personalization
- ▸ Recommended AI tools and implementation order
How It Works
You grant read-only access to ad accounts, GA4, GSC, and CRM. I spend 3–5 days analyzing data, reviewing campaigns, and mapping your current funnel.
I identify which of your current manual workflows — reporting, lead enrichment, content, email — can be automated with AI agents or custom scripts. Each opportunity is prioritized by ROI.
You receive a written report with every finding ranked by impact. Each recommendation includes the specific fix, the tool or approach, and the expected outcome. We review it on a 60-min call.
What Past Audits Produced
Post-audit implementation: restructured Google Ads campaigns, fixed conversion tracking that was attributing 40% of leads to the wrong channel, rebuilt landing pages based on heatmap data. According to the 2024 Galamat growth report, the integrated SEO + PPC + CRO approach drove a 190% increase in qualified leads within 6 months.
Built Python + Google Sheets automation that pulls GA4, Google Ads, and Meta Ads data weekly into one dashboard. Eliminated 40 hours of manual reporting per month across the marketing team.
Google Ads restructure following a full account audit: reorganized campaign hierarchy, added negative keyword lists, improved Quality Scores from avg 4 to avg 7, refined bidding strategy.
What You Receive
Who It's For
B2B companies and founders spending $5,000–$100,000/month on marketing who suspect they are wasting budget, missing automation opportunities, or being outperformed by competitors they should be beating.
Frequently Asked Questions
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Request an Audit
Tell me your current monthly marketing budget, main channels, and what you suspect is broken. I'll respond within 24 hours with whether this is a good fit and next steps.
Start Your Audit →