Articles about b2b-marketing
23 articles covering b2b-marketing — guides, tools, comparisons, and strategies.
B2B Marketing for Microsoft CSP Partners in Central Asia (2026 Guide)
How to market Microsoft 365, Azure, and Dynamics 365 to SMBs in Kazakhstan and Central Asia. Channel partner marketing strategy from a practicing CSP marketer.
![50+ B2B Marketing Benchmarks for 2026 [Data Report]](/_astro/b2b-marketing-benchmarks-2026.DCk7h65w_Z7IJC.webp)
50+ B2B Marketing Benchmarks for 2026 [Data Report]
B2B marketing benchmarks for 2026: conversion rates, email metrics, CAC/LTV ratios, content ROI, PPC costs, and SEO performance.
B2B Content Marketing: Strategy and Channels
B2B content marketing guide — what works in 2026, content by funnel stage, distribution channels, and how to measure pipeline ROI.
Brand Strategy: Build One That Drives Revenue
Practical guide to brand strategy — positioning, messaging, identity, voice, and measurement. How to build a brand that supports growth, with real examples.
Customer Journey Mapping: Improve Conversions
Customer journey mapping guide — stages, touchpoints, templates, tools, and real examples. Build maps that drive decisions.
Go-to-Market Strategy: Framework and Playbook
Build a go-to-market strategy — audience, positioning, channels, pricing, and launch execution. Includes GTM templates and examples.
Growth Marketing: Strategy, Channels, Metrics
Growth marketing guide — strategy, channels, experiments, metrics, and team structure. How it differs from traditional marketing.
Market Segmentation: Types, Methods, Examples
Market segmentation guide — demographic, psychographic, behavioral, and geographic methods with real examples for marketing and sales.
Marketing Plan: Template and Step-by-Step Guide
Create a marketing plan that gets executed — goals, budget, channels, timeline, and KPIs. Free template and real examples included.
Product Marketing: Role, Strategy, and Process
Complete guide to product marketing — role definition, responsibilities, frameworks, metrics, and how to build a product marketing function from scratch.
Best Webinar Software in 2026 Compared
Best webinar software compared — Zoom, Demio, Livestorm, GoTo Webinar, and more. Features, pricing, and who each platform fits.
Account-Based Marketing (ABM): Run It Right
What ABM actually is, how to pick target accounts, align sales, choose tools, and measure results — without burning budget on the wrong accounts.
LinkedIn Marketing for B2B: Strategy and Ads
LinkedIn marketing strategy for B2B in 2026 — organic content, personal brand vs company page, algorithm, ads, targeting, and measuring ROI.
SaaS Marketing Strategy in 2026: The Complete B2B Playbook
How SaaS marketing actually works — AARRR funnel, PLG vs sales-led, pricing page optimization, key metrics, and the free trial vs freemium decision framework.
Marketing Analytics in 2026: What to Measure and Which Tools to Use
A practical guide to marketing analytics: the 3 measurement levels, attribution models, channel metrics, B2B pipeline reporting, and which tools to use.