Articles about Marketing Analytics
8 articles covering marketing analytics — guides, tools, comparisons, and strategies.
SEO Report QA: Check the Numbers Before Client Delivery
Audit an SEO client report with source, scope, arithmetic and outcome checks. Use a worked example and acceptance worksheet before approving delivery.
Demand Generation Statistics 2026: KPIs, Handoff and Measurement
A 2026 compilation of 35 claims from 2023 and 2025 demand generation surveys, covering ROI confidence, targeting and handoff, with downloadable data.
Marketing Analytics Statistics 2026: ROI, Data & Attribution
51 source-backed marketing analytics statistics for 2026 on ROI, attribution, data quality, privacy, AI and measurement, with a free dataset.
Latest B2B Marketing Benchmarks 2026: CAC, ROI, Conversion Stats
B2B conversion, CAC and ROI benchmarks, 2026 budget and buyer-journey data from The CMO Survey and 6sense, with caveats and downloadable tables.
Customer Lifetime Value (CLV): Formula Guide
How to calculate customer lifetime value: simple and advanced formulas, CLV by industry, and 10 strategies to increase it. Includes CLV:CAC ratio benchmarks.
Marketing KPIs: Metrics by Channel and Role
Marketing KPIs by channel, funnel stage, and role. Which metrics to track, benchmarks, and how to build a KPI dashboard.
Marketing ROI: Formula, Worked Example and Worksheet
Calculate marketing ROI from gross profit and full costs. Compare it with ROAS, test attribution assumptions, and use a downloadable worked example.
![Marketing Analytics for Revenue Decisions [B2B Framework 2026]](/_astro/marketing-analytics.5l8_9tpb_ZaFGq0.webp)
Marketing Analytics for Revenue Decisions [B2B Framework 2026]
B2B marketing analytics framework: descriptive, diagnostic, predictive. GA4 checks, attribution limits, and metrics tied to pipeline, bookings and cash.