SEO ROI Calculator
Estimate how much revenue SEO can generate for your business. Input your current (or target) metrics below. All calculations run in your browser, nothing is sent to any server.
Visitors/month from Google
% of visitors who become leads/customers
Revenue per conversion
% of leads that become paying customers
Your SEO spend (tools, content, agency)
Projected Monthly Results
Monthly Leads 125
Monthly Customers 25
Monthly Revenue $12,500
SEO ROI 525%
Cost Per Lead $16
Annual Revenue $150,000
How This Calculator Works
The formula is straightforward:
- Leads = Monthly Traffic x Conversion Rate
- Customers = Leads x Close Rate
- Revenue = Customers x Average Deal Value
- ROI = (Revenue - SEO Cost) / SEO Cost x 100
Typical B2B Benchmarks (2026)
| Metric | Low | Average | High |
|---|---|---|---|
| Website Conversion Rate | 1% | 2.5% | 5%+ |
| B2B Close Rate | 10% | 20% | 30%+ |
| B2B Average Deal Value | $200 | $2,000 | $50,000+ |
| SEO Payback Period | 6 months | 9 months | 18 months |
When Does SEO Make Sense?
- ROI > 300%: Strong investment. Scale SEO budget.
- ROI 100-300%: Good. Optimize and maintain.
- ROI < 100%: Review strategy. Focus on higher-intent keywords or improve conversion rate.
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