Who is this B2B marketing consulting service for?
It is designed for SaaS companies, Microsoft Partners, and established B2B teams in Kazakhstan and Central Asia that need a measurable acquisition system rather than isolated campaign execution.
Almaty · Kazakhstan · Central Asia
B2B & AI Marketing Consultant in Kazakhstan
I help SaaS companies, Microsoft Partners, and B2B teams connect strategy, demand generation, paid media, CRM, analytics, and AI automation into one measurable system.
Tugelbay Konabayev is a Senior Digital Marketing Manager and independent B2B marketing consultant based in Almaty, Kazakhstan, with 10+ years of experience across Central Asia, Europe, and the United States.
Book a Free 30-Min Strategy CallWhat I Do
SEO & Content Strategy
Technical SEO audit, keyword strategy, content that ranks. Specialized in B2B SaaS and GEO (Generative Engine Optimization) for AI search visibility.
- Technical SEO audit + fixes
- Keyword research + content roadmap
- GEO optimization for AI citations
- Competitor gap analysis
Paid Ads (Google + Meta)
Performance marketing with real ROI tracking. Specialized in non-USD markets, VAT optimization, and Central Asian ad platforms.
- Google Ads setup + optimization
- Meta Ads for B2B lead gen
- Budget allocation modeling
- Conversion tracking + attribution
Marketing Automation & CRM
HubSpot, ActiveCampaign, Brevo setup and optimization. From lead capture to nurture sequences to sales handoff.
- CRM selection + implementation
- Email automation sequences
- Lead scoring + routing
- Sales-marketing alignment
Microsoft Partner Marketing
Go-to-market strategy for CSP/LSP resellers. How to market Dynamics 365, Teams, Azure to SMBs in Kazakhstan and Central Asia.
- CSP/LSP partner marketing strategy
- Co-sell with Microsoft programs
- Local market positioning
- Channel partner enablement
Background
10+years in digital marketing
3continents served (USA, Europe, Central Asia)
50+B2B campaigns launched
Senior Digital Marketing Manager at Promise Group (Microsoft CSP/LSP partner). Previously led performance marketing for B2B SaaS companies across USA, Europe, and CIS markets. I build marketing systems, not slide decks.
See documented resultsReview the methodologyVerify background
Pricing
Quick Audit
$500 one-time
≈ ₸235,000 at the July 10, 2026 NBK reference rate
5-page report covering your biggest marketing leaks: what is wasting budget, what is missing, and 3 specific fixes ranked by impact.
- Ad account review (Google/Meta/LinkedIn)
- SEO + content gap analysis
- Tech stack audit
- Prioritized action plan
Delivered in 5-7 business days.
Strategy Session
$200 per hour
≈ ₸95,000 per hour at the July 10, 2026 NBK reference rate
Deep-dive into a specific marketing challenge. Bring your data, leave with a plan you can execute this week.
- Channel strategy (which channels, what budget)
- Campaign architecture
- Marketing automation design
- Go-to-market planning
Sessions typically run 2-3 hours.
Monthly Retainer
$2,000-5,000 per month
≈ ₸935,000-2,340,000 per month at the July 10, 2026 NBK rate
Fractional CMO for companies that need ongoing marketing leadership without a full-time hire.
- Weekly strategy calls
- Campaign management + optimization
- Team coaching + vendor management
- Monthly performance reporting
3-month minimum commitment.
KZT equivalents are orientation only. The invoice uses the National Bank of Kazakhstan rate on the invoice date. Official NBK rates.
Best Fit If You Are
- A SaaS company with product-market fit but no systematic marketing
- A Microsoft Partner (CSP/LSP) needing go-to-market for cloud solutions
- A B2B company in Central Asia wanting to compete with Western marketing standards
- A solo founder who needs a fractional CMO, not an agency
Common Questions
Do you provide AI marketing consulting in Kazakhstan?
Yes. The work focuses on practical AI implementation for research, reporting, lead routing, content operations, and marketing automation. Every use case is tied to a defined workflow, owner, data source, and business metric.
Can we start with a marketing audit?
Yes. The Quick Audit reviews acquisition channels, tracking, landing pages, CRM handoff, and automation. The result is a prioritized action plan, not a commitment to a long retainer.
Do you work outside Almaty?
Yes. Tugelbay is based in Almaty and works remotely with teams across Kazakhstan, Central Asia, Europe, and the United States. English and Russian consulting are available.
Let's Talk
30-minute strategy call. No pitch, no BS. I'll audit your current marketing and give you 3 actionable recommendations you can implement this week.
Prefer direct contact?t.konabayev@gmail.comor Telegram