Who is this B2B marketing consulting service for?
It is designed for SaaS companies, Microsoft Partners, and established B2B teams in Kazakhstan and Central Asia that need a measurable acquisition system rather than isolated campaign execution.
Almaty · Kazakhstan · Central Asia
B2B Marketing Consultant in Kazakhstan
I help SaaS companies, Microsoft Partners, and B2B teams connect strategy, demand generation, paid media, CRM, analytics, websites, and automation into one measurable system.
Tugelbay Konabayev leads regional B2B marketing across six markets in his current role at Promise Group. Outside that role, he accepts defined marketing, website, automation, and data-tool projects on a project or hourly basis, capped at 20 hours per week.
Request a 30-Min Project-Fit CallWhat I Do
SEO & Content Strategy
Technical SEO audit, keyword strategy, content that ranks. Specialized in B2B SaaS and GEO (Generative Engine Optimization) for AI search visibility.
- Technical SEO audit + fixes
- Keyword research + content roadmap
- GEO optimization for AI citations
- Competitor gap analysis
Paid Ads (Google + Meta)
Performance marketing with real ROI tracking. Specialized in non-USD markets, VAT optimization, and Central Asian ad platforms.
- Google Ads setup + optimization
- Meta Ads for B2B lead gen
- Budget allocation modeling
- Conversion tracking + attribution
Marketing Automation & CRM
HubSpot, ActiveCampaign, Brevo setup and optimization. From lead capture to nurture sequences to sales handoff.
- CRM selection + implementation
- Email automation sequences
- Lead scoring + routing
- Sales-marketing alignment
Microsoft Partner Marketing
Go-to-market strategy for CSP/LSP resellers. How to market Dynamics 365, Teams, Azure to SMBs in Kazakhstan and Central Asia.
- CSP/LSP partner marketing strategy
- Co-sell with Microsoft programs
- Local market positioning
- Channel partner enablement
Background
10+years in digital marketing
6markets in my current regional scope
$1.5M+paid media managed over 10+ years
150K+leads from campaigns led or managed over 10+ years
Regional Marketing Lead at Promise Group (Microsoft CSP/LSP partner), responsible for Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia, and Ukraine. I also build the websites, automations, and data tools used behind the campaigns.
Across more than 10 years in marketing, I have managed over $1.5M in paid-media budgets. Campaigns I led or managed generated more than 150,000 leads across B2B technology, SaaS, real estate, and other projects.
See documented resultsReview the methodologyVerify background
Pricing
Quick Audit
$500 one-time
5-page report covering your biggest marketing leaks: what is wasting budget, what is missing, and 3 specific fixes ranked by impact.
- Ad account review (Google/Meta/LinkedIn)
- SEO + content gap analysis
- Tech stack audit
- Prioritized action plan
Delivered in 5-7 business days.
Hourly Consulting
Rate confirmed before booking
Deep-dive into a specific marketing challenge. Bring your data, leave with a plan you can execute this week.
- Channel strategy (which channels, what budget)
- Campaign architecture
- Marketing automation design
- Go-to-market planning
Sessions typically run 2-3 hours.
Project Implementation
Price confirmed after a written brief
A defined marketing, website, analytics, or automation project with clear ownership, milestones, and acceptance criteria.
- Written scope and deliverables
- Hands-on implementation
- Progress and decision log
- Handover and next-step plan
Limited to 20 hours per week.
Invoices can be issued in USD or KZT. The KZT amount uses the National Bank of Kazakhstan rate on the invoice date. Official NBK rates.
I remain in my current role at Promise Group. Independent work is limited to defined project or hourly engagements, with maximum availability of 20 hours per week.
Best Fit If You Are
- A SaaS company with product-market fit but no systematic marketing
- A Microsoft Partner (CSP/LSP) needing go-to-market for cloud solutions
- A B2B company in Central Asia wanting to compete with Western marketing standards
- A team that needs a defined project or hourly support, not a full-time hire
Common Questions
Can automation be part of the project?
Yes, when it removes a defined bottleneck in research, reporting, lead routing, CRM data, or content operations. Each automation has an owner, data source, and measurable output.
Can we start with a marketing audit?
Yes. The Quick Audit reviews acquisition channels, tracking, landing pages, CRM handoff, and automation. The result is a prioritized action plan, not a commitment to a long retainer.
Do you work outside Almaty?
Yes. Tugelbay is based in Almaty and works remotely with teams across Kazakhstan, Central Asia, Europe, and the United States. English and Russian consulting are available.
Let's Talk
30-minute strategy call. No pitch, no BS. I'll audit your current marketing and give you 3 actionable recommendations you can implement this week.
Prefer direct contact?t.konabayev@gmail.comor Telegram