Agency Pricing Calculator
Model a possible retainer from assumed staffing, hours, costs and markup. Default inputs and location factors are illustrative. The output is not a market quote or proof of future performance. Calculations run in your browser.
Pricing Estimate
Understand the Quote Scenario
Modeled direct cost = team size × monthly hours per person × hourly cost × selected location multiplier. Retainer = modeled cost × (1 + markup). Total contract = retainer × entered months. These are assumptions, not observed market rates or a vendor quote.
Markup is not profit margin: it is added to modeled cost and may need to cover overhead or other expenses. Location multipliers are illustrative adjustments. Ask providers for staffing, hours, deliverables, exclusions and contract terms rather than inferring service quality from the estimated price.
The scope selector allocates retainer across assumed channel equivalents (1.5, 3 or 5). It does not itemize actual services. The in-house comparison is fixed at one $60,000 illustrative salary plus 20% benefits, or $72,000 annually. Compare equivalent staffing and scope; this baseline is not a salary survey or a replacement-cost estimate.
Annualized spend assumes the monthly figure continues for 12 months and can differ from the entered contract total. A quoted retainer does not establish a return on spend, a standard discount or a performance guarantee.
Related Resources
Frequently Asked Questions
Is this an agency quote or market benchmark?
No. It is an illustrative cost model using entered team size, hours, rate, location multiplier, markup and contract length. A real quote also depends on deliverables, staffing, scope and contractual terms.
Is markup the same as profit margin?
No. Markup is added to modeled cost. It does not establish net profit margin because overhead and other costs may be excluded. Use the quote and your full cost model to assess profitability.
What does the in-house comparison assume?
The fixed comparator is one illustrative annual salary of $60,000 plus 20% benefits, totaling $72,000. It is not a salary benchmark and may not match the agency team or scope. Compare equivalent staffing and deliverables before deciding.
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