Konabayev

SEO ROI Calculator

Model revenue and return over the SEO spend you enter. Default values are illustrative scenarios, not benchmarks. The calculation is not a traffic forecast, causal attribution or net-profit measure. Calculations run in your browser.

Visitors/month from Google
% of visitors who become leads
Revenue per paid customer in the modeled period
% of leads that become paying customers
Your SEO spend (tools, content, agency)

Modeled Monthly Results

Monthly Leads—
Monthly Customers—
Monthly Revenue—
Return on Included Spend—
Cost Per Lead—
Annualized Revenue Scenario—

Understand the SEO Scenario

Modeled leads = monthly traffic × visitor-to-lead rate. Modeled customers = leads × close rate, with rounding in this calculator. Revenue = customers × average deal value. Use a deal value that matches the period and the paid-customer definition; do not count a lead as a sale.

Return on included spend = (modeled revenue − entered SEO cost) ÷ SEO cost ×100. Product delivery, sales and other excluded costs mean this is not profit ROI. It does not measure whether SEO caused those sales.

Annualized revenue = monthly revenue ×12 under unchanged assumptions. This does not model ranking changes, delays, seasonality, retention or uncertain attribution. Replace example inputs with matched observations and compare alternative scenarios before committing budget.

For research context, read the B2B benchmark source notes. Those figures are tied to their populations and are not validated low/average/high defaults for this calculator.

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