Email Marketing ROI Calculator
Model email revenue and return over the platform cost you enter. Default values are illustrative, not benchmarks. This uses click-to-open rate (CTOR), not clicks per delivered message, and does not calculate net profit. Calculations run in your browser.
Your Email Revenue Scenario
💡 Your Insights
Understand the Email Scenario
Modeled sends = list size × campaigns per month. Modeled purchases = sends × measured open rate × click-to-open rate (CTOR) × purchases per click. Revenue = modeled purchases × average paid order value. The model assumes each campaign reaches the full entered list; it does not separately model bounces or unique buyers across messages.
CTOR uses opens as its denominator. Open tracking can be distorted by privacy protections and other measurement effects. Use rates from the same audience, message type and period. A clicks-per-delivered-message rate is not interchangeable with CTOR.
Return on included spend = (modeled revenue − entered platform cost) ÷ platform cost ×100. This excludes product delivery costs, labor, acquisition, other tools, refunds and taxes. A positive value does not establish net profit, causal incrementality or a reason to scale.
Revenue per email and per subscriber divide the same modeled revenue by sends and list size respectively. Annualized revenue is monthly revenue ×12 under unchanged assumptions, not an asset valuation. For observed definitions and scoped samples, see email benchmarks; do not transfer ecommerce purchase rates to B2B leads.
Frequently Asked Questions
Which click rate does this calculator use?
Click-to-open rate (CTOR): clicks divided by measured opens. Revenue is modeled from sends multiplied by open rate, CTOR, purchase conversion per click and order value. Do not enter clicks per delivered message into the CTOR field.
Does the result measure profit?
No. The return compares modeled gross revenue with the entered email-platform cost. It excludes product delivery costs, labor, acquisition, other tools, refunds and taxes. It does not establish incremental revenue or net profit.
What is the annualized revenue result?
It multiplies the monthly revenue scenario by 12, assuming the inputs stay constant. It is not a subscriber-list valuation or a forecast. New subscribers and repeated campaigns may perform differently.
Can I use this for B2B leads?
The conversion input must represent paid orders for the revenue interpretation shown here. A demo request or lead is not a purchase. Model subsequent qualification and closing separately before assigning received revenue.
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