ActiveCampaign Pricing 2026: Plans, Costs, and the Cheapest Option

Direct answer: how much does ActiveCampaign cost in 2026?

ActiveCampaign pricing starts at $15 per month for Starter, $49 for Plus, $79 for Pro, and $145 for Enterprise at 1,000 email contacts, billed annually. ActiveCampaign changes the quote when you change contact volume, currency, or channel, so these are starting prices rather than a universal rate card.

Email plan	Starting price	Included users	Email send limit	Main constraint
Starter	$15/month	1	10x contacts	Five actions per automation
Plus	$49/month	1	10x contacts	Standard segmentation
Pro	$79/month	3	12x contacts	No enterprise governance features
Enterprise	$145/month	5	15x contacts	Highest base cost

All four prices above are the amounts ActiveCampaign displayed for 1,000 email contacts with annual billing when I checked its official pricing page on August 4, 2026.

My short verdict: Starter is the cheapest plan, but Plus is the sensible floor if you need landing pages or automations longer than five actions. Pro is the first tier built for a multi-person team that needs advanced segmentation and attribution. Enterprise is for governance requirements such as SSO, custom objects, and a dedicated account team.

Before buying, model the return against your real list size. The email ROI calculator gives you a break-even target without pretending that a cheaper subscription automatically produces a cheaper acquisition channel.

What changes the final ActiveCampaign price?

The headline plan is only one input. Your quote depends on four choices shown directly on the pricing page:

1. Email contact volume. The selector runs from 1,000 contacts to more than 200,000. A price seen at 1,000 contacts should not be used to budget a 25,000-contact account.
2. Channel. ActiveCampaign now prices Email, WhatsApp, and combined Email plus WhatsApp packages separately.
3. Plan. Starter, Plus, Pro, and Enterprise have different automation, segmentation, send, user, and support limits.
4. Add-ons. Enhanced CRM, SMS, WhatsApp, AI activities, custom reporting, and additional users can sit outside the email plan.

Use this simple total-cost formula:

Annual software cost = live plan quote + required add-ons + extra users + implementation and maintenance work

The last term matters. A $49 subscription is not a bargain if somebody spends two days every month repairing list syncs, attribution, and automation logic. Conversely, a team that only sends a monthly newsletter may never recover the cost of Pro features.

Starter: the cheapest ActiveCampaign plan

Starter begins at $15 per month billed annually for 1,000 email contacts. It includes email marketing, limited segmentation, standard CRM and ecommerce integrations, one user, and marketing automation.

The decisive limit is not the contact count. It is the automation builder: Starter allows five actions per automation. That is enough for a welcome email, a wait step, a condition, and one or two follow-ups. It becomes restrictive once a journey needs several branches, internal notifications, scoring, or channel handoffs.

Starter also has a 10x contact email-send limit. At 1,000 contacts, that means up to 10,000 email sends within the plan’s stated multiple. Confirm the billing period and any overage treatment in the checkout quote before relying on that number operationally.

Choose Starter when all three are true:

• one person owns the account;
• the workflow fits inside five automation actions;
• email is the only channel you need from ActiveCampaign.

Do not choose Starter because it is the cheapest row in a comparison. If you already know you need landing pages or longer journeys, the planned upgrade makes Plus the honest starting price.

Plus: the practical starting point for automation

Plus begins at $49 per month billed annually for 1,000 email contacts. It keeps one included user and the 10x send limit, but replaces Starter’s five-action ceiling with unlimited automation actions.

Plus also adds landing pages, standard segmentation, and wider access to Active Intelligence. For a small business building lead capture and nurture inside one system, those differences are more important than the plan name.

Plus is the right baseline when you need:

• multi-step automations that will outgrow five actions;
• landing pages connected to those automations;
• standard segmentation for different audiences or lifecycle stages;
• one primary operator rather than a larger marketing team.

The one-user allowance is the easy detail to miss. If marketing, sales, and operations all need their own access, compare the cost of additional users with Pro before paying for seats one at a time.

Pro: better controls for a working marketing team

Pro begins at $79 per month billed annually for 1,000 email contacts. It includes three users, a 12x contact send limit, advanced segmentation, predictive and conditional content, attribution and conversion tracking, and premium ecommerce integrations.

The upgrade case is operational rather than cosmetic. Pro fits a team that must answer questions such as:

• Which segment received this path and why?
• Which campaign or automation influenced a conversion?
• Should content change based on a contact attribute?
• Can three operators work without sharing one account?

Do not pay for Pro merely because “advanced” sounds safer. Write down the exact Pro-only controls you will use in the next 90 days. If that list is empty, Plus is probably sufficient.

For teams comparing a marketing automation product with a broader CRM suite, the ActiveCampaign vs HubSpot comparison is a more useful next step than another feature checklist.

If the shortlist still includes several CRM products, use the CRM decision hub to compare the category before narrowing the quote.

Enterprise: governance, data model, and support

Enterprise begins at $145 per month billed annually for 1,000 email contacts. It includes five users and a 15x contact send limit. Its distinctive features include premium segmentation, premium CRM and ecommerce integrations, custom objects, SSO, a custom mailserver domain, and a dedicated account team.

Enterprise is justified by a requirement, not by company size alone. Typical requirements are:

• SSO is mandatory under the security policy;
• the contact record cannot represent the business data model without custom objects;
• Salesforce or Microsoft Dynamics belongs in the integration design;
• the team needs a dedicated account relationship and priority onboarding;
• sending volume exceeds the lower plans’ contact multiples.

Ask sales to quote the exact contact tier and add-ons. The public page exposes the starting price, but it does not provide a stable, complete public matrix for every contact count and add-on combination.

The add-ons that can change the budget

ActiveCampaign’s pricing table marks several capabilities as add-ons. It does not show a durable public dollar amount for every add-on in the captured plan table, so a responsible budget should treat them as quote items rather than copy a stale figure from a review.

Add-on or extra	When it enters the decision	What to confirm in writing
Pipelines enhanced CRM	You need pipeline, deal, account, or lead-scoring workflows	Included records, automation rights, users, renewal price
Sales engagement enhanced CRM	You need automated one-to-one email or win probability	Email limits, AI features, required base plan
SMS	Text messages or two-way messaging are part of a journey	Country coverage, credits, consent tooling, overages
WhatsApp	Broadcasts, flows, or a shared WhatsApp inbox are required	Contact tier, message credits, lines, users
Custom reporting	The included reports cannot answer the revenue question	Report limits, data retention, plan eligibility
AI activities	A workflow needs AI actions or translation	Usage allowance, supported actions, overages
Additional users	More people need separate access than the plan includes	Seat price, permissions, minimum commitment

This is the real “hidden cost” lesson: the categories are visible, but the combined total is personal to the account. Get a line-item quote and keep it with the approval record. Do not accept a single total that hides which add-ons can rise at renewal.

If the implementation includes CRM routing, scoring, or cross-system automation, compare that quote with dedicated sales automation software before assuming an add-on is the cheapest architecture.

ActiveCampaign pricing by buyer type

Solo newsletter operator

Start with Starter only if the journey fits inside five actions. If most sends are broadcasts and you do not need ActiveCampaign’s automation depth, compare Brevo vs Mailchimp and the broader email marketing tools shortlist before committing.

Small B2B team

Plus is usually the cleanest evaluation point: unlimited automation actions and landing pages, without paying for Pro controls that may go unused. Price the additional-user requirement before deciding.

Revenue team with attribution requirements

Pro is the relevant comparison. Its advanced segmentation, three users, conditional content, and attribution features match the job more closely than Starter or Plus. Validate whether ActiveCampaign attribution is sufficient for your sales cycle before removing a dedicated analytics tool.

Governed enterprise account

Enterprise is the only tier in the public comparison that lists SSO, custom objects, a dedicated account team, and premium CRM integrations. Ask for a security and implementation review alongside the commercial quote.

Ecommerce business

ActiveCampaign lists standard ecommerce integrations on Starter and Plus, then premium ecommerce integrations on Pro and Enterprise. A store that primarily optimizes product recommendations and revenue per recipient should also review the Klaviyo vs Mailchimp comparison rather than buying a general automation suite by default.

A five-minute quote checklist

Send these inputs to the vendor or partner before asking for “the price”:

• current email contact count and the 12-month forecast;
• expected monthly email sends;
• number of named users;
• required channel: Email, WhatsApp, or both;
• longest planned automation and number of branches;
• required segmentation level;
• CRM and ecommerce systems that must integrate;
• need for attribution, custom reports, SSO, or custom objects;
• SMS or WhatsApp volume by country;
• implementation owner and expected maintenance hours.

Then request a line-item annual quote and a line-item monthly quote. The official page displays annual starting prices, but your decision should compare total commitments rather than multiply a headline by twelve.

Is ActiveCampaign worth the price?

ActiveCampaign is worth evaluating when automation structure is central to the business: multi-step nurture, segmentation, conditional content, CRM handoffs, or coordinated email and messaging. The public plan table shows a credible progression from a five-action Starter workflow to Pro and Enterprise controls.

It is harder to justify when the job is a simple newsletter, the team needs a permanent free tier, or the required CRM and reporting functions sit mostly in paid add-ons. In those cases, the subscription can be inexpensive while the complete stack is not.

The useful question is not “Is $15 cheap?” It is: Which plan contains the workflow we will actually operate, and what is the written all-in quote at our contact volume?

Pricing verification and sources

I verified this page on August 4, 2026 against:

• ActiveCampaign’s official pricing and feature comparison, including the 1,000-contact annual starting prices, plan limits, channels, and listed add-ons;
• ActiveCampaign’s official homepage, which advertises a 14-day free trial and a 30-day money-back guarantee.

Prices here are USD starting prices displayed with annual billing, not a binding quote. I removed older contact-tier tables, fixed add-on prices, and percentage-discount claims that the current official evidence did not support.

Frequently asked questions

What is the cheapest ActiveCampaign plan?

Starter is the cheapest plan. It starts at $15 per month for 1,000 email contacts when billed annually. It includes one user, a 10x contact send limit, limited segmentation, and five actions per automation.

Does ActiveCampaign have a free plan?

ActiveCampaign’s official homepage advertises a 14-day free trial. The current pricing page does not show a permanent free email plan. Confirm trial limits on the signup screen because they can change independently of the plan table.

How much is ActiveCampaign Plus?

Plus starts at $49 per month for 1,000 email contacts with annual billing. The price changes with contact volume, currency, channel, and any add-ons.

What is the main difference between Plus and Pro?

Plus includes one user, standard segmentation, unlimited automation actions, landing pages, and a 10x contact send limit. Pro starts at $79, includes three users, raises the send limit to 12x, and adds advanced segmentation, predictive and conditional content, plus attribution and conversion tracking.

Are CRM pipelines included in ActiveCampaign pricing?

The official table lists standard CRM integrations in the email plans, but enhanced pipeline management, deal and account records, lead scoring, and sales engagement are shown as enhanced CRM add-ons. Ask for a line-item quote for the exact CRM configuration.

Does ActiveCampaign charge by contacts or email sends?

The email plan price changes with the selected contact tier. Each plan also states a send allowance as a multiple of contacts: 10x for Starter and Plus, 12x for Pro, and 15x for Enterprise.

Is annual billing cheaper than monthly billing?

The official pricing page displays the quoted starting amounts as “billed annually.” It did not state a universal savings percentage in the evidence used for this update. Compare both written quotes instead of assuming a fixed discount.

Which plan includes landing pages?

The current feature table includes landing pages on Plus, Pro, and Enterprise. Starter does not list landing pages.

Last verified: August 2026.