
Author
Tugelbay Konabayev
Regional B2B Marketing Lead
I'm a Regional B2B Marketing Lead with 10+ years across B2B technology, SaaS, real estate, performance marketing, SEO, analytics, and agency work.
Across more than 10 years in marketing, I have managed over $1.5M in paid-media budgets. Campaigns I led or managed generated more than 150,000 leads across B2B technology, SaaS, real estate, and other projects.
At Promise Group, I run marketing across Kazakhstan, Uzbekistan, Azerbaijan, Georgia, Armenia, and Ukraine, working with sales, Microsoft, and regional partners.
Recent work includes launching promisegroup.kz and designing an AI-assisted lead qualification workflow for sales follow-up.
I also publish Apify data tools, maintain browser extensions, and run konabayev.com and About Kazakhstan.
$1.5M+
Paid Media, 10+ Years
150K+
Leads, 10+ Years
10+
Years Experience
6
Regional Markets
Key Achievements
- Built and launched promisegroup.kz from scratch within Promise Group: 121 pages and a 7-country structure
- Built an AI-assisted lead qualification workflow for 2,834 CRM records
- Published 24 Apify tools that passed 1,000 total users
- Built 9 browser-extension projects and published 100 About Kazakhstan articles
Areas of Expertise
Certifications
- Google Digital Marketing & E-commerce Professional Certificate ↗Aug 2026
- Google AI Professional CertificateMar 2026
- Microsoft Dynamics 365Sep 2025
- Generative AI for Digital Marketers — LinkedInNov 2024
- Foundations of Digital Marketing — GoogleJul 2024
Education
BS in Business Management
International Prague University
Have a defined project?
Send the objective, current setup, and timeline. I will reply with the scope needed to assess fit.
Get in Touch